Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Therefore, we need to introduce objectivity to how we work.

Fashion 98

Fashion Shipping Finance Marketing 98

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Marketing 123

Marketing Audience Click Through Rate Conversion 123

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Communications 103

Communications GDPR Healthcare MarTech 103

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

SEO 123

SEO Conversion Healthcare Education 123

Martech

FEBRUARY 27, 2024

The big question for any AI updates is how the new tools will lead to conversions and other business goals. New Klaviyo features use generative AI and other AI technology to create content and serve it to the right audiences. We then expanded into generative capabilities to streamline work and accelerate content creation.

A/B Testing 99

A/B Testing Conversion MarTech Audience 99

Martech

MARCH 17, 2023

You can find helpful comments about it on the software review site G2. The kicker is that you can find pretty much the same reviews for each tool on the list, so let’s test WriteSonic on a real task. Step 1: Find your keywords WriteSonic puts content optimization front and center. Read the text in the red boxes.

SEO 80

SEO MarTech Audience Media 80

Martech

APRIL 29, 2024

I’ve seen organizations waste countless hours on pointless tasks, endless meetings and creating dashboards, apps, content, etc., Porter’s value chain analysis highlights this idea. It’s all about looking at each activity and how it contributes to overall performance. that no one looks at or cares about.

Communications 96

Communications Marketing MarTech 96

Martech

MARCH 28, 2024

Marketing teams now find themselves surrounded by AI. Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content. Improved efficiency How many of the things that you do daily can be done faster with a little help from AI? To some extent, we all are.

Marketing 119

Marketing ROI MarTech Audience 119

Martech

JULY 14, 2023

For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Learn more about the best practices you should follow to create high-level content with the help of AI. You’re unlikely to get useful content out of AI without having a clear purpose in mind.

Audience 87

Audience Manufacturing SEO Marketing 87

Ad Monsters

JANUARY 23, 2024

The cost of content has increased, and streaming services need to respond. Consumers believe the internet is free and want free or low-cost access to content and apps without ads. That’s not reasonable, of course, and publishers have had to painstakingly explain to readers why ad blockers hurt their ability to create content.

Audience 106

Audience Ad Tech Advertising Marketing 106

Martech

OCTOBER 24, 2023

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. However, this is a highly subjective area, so many companies focus on concrete things, like tools and meetings or how many teams they can stand up. Each individual has unique gifts, talents and skills.

Marketing 104

Marketing Conversion MarTech 104

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Find Artificial intelligence requires data to function effectively.

Marketing 140

Marketing Conversion Rate Audience MarTech 140

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. So how might you use HubSpot’s Content Assistant?

Marketing 91

Marketing SEO MarTech Audience 91

Martech

AUGUST 9, 2023

And they know the biggest secret of all marketing — how to get and keep attention. Creators are producing creative content aimed at entertaining, educating and inspiring a wider audience. Creating a hit YouTube video, for example, requires: Developing a powerful concept and idea. You don’t have to imagine. Creators create.

Marketing 81

Marketing Audience Education ROI 81

Martech

APRIL 29, 2024

Dig deeper: Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey And that makes the martech-related findings from the latest edition of The CMO Survey more than a little curious. The first curious finding of the latest survey is that nearly 25% of the CMOs said their teams aren’t using any marketing technology.

MarTech 83

MarTech ROI Marketing 83

Martech

MAY 3, 2023

A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future of web” might develop. Imagine how some of these concepts could play into marketing strategies…one day.

Education 97

Education Communications Marketing MarTech 97

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Need to know how to set up form conversion tracking in Google Tag Manager? Here’s a quick preview to give you a perspective on how to think about the future of marketing in a world dominated by AI. Not anymore.

Marketing 138

Marketing Machine Learning Conversion MarTech 138

Martech Series

NOVEMBER 18, 2022

When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. You start with the keyword research, review the data and trends along with analytics.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

AdvertiseMint

OCTOBER 20, 2023

Do you know how to make a TikTok go viral? Understand TikTok’s Algorithm Source: Canva Knowing how TikTok’s algorithm works is key to going viral on TikTok. TikTok’s algorithm is designed to promote content that engages and resonates with its users. Hence, you should create content that tells a story.

Audience 52

Audience Media Agency Advertising 52

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

SEO 109

SEO Conversion Conversion Rate Brand Awareness 109

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. million hours of streamed content each day. Every marketer must incorporate this channel into their strategy.

Marketing 92

Marketing Audience Education Entertainment 92

Martech

DECEMBER 13, 2021

This article will focus on the discovery part of building your DAM strategy, finding the right teams, building KPI’s & demonstrating ROI. As stated in the last article, “how many of us do not engage, use and reuse content daily.” The critical part here is thinking across the enterprise.

ROI 106

ROI Communications MarTech Agency 106

Spoton Digital Media

SEPTEMBER 18, 2023

Let’s look at how you can get more creative with your branding to attract and keep the attention of both new and existing customers. But there is value in finding new and creative ways to approach your branding. Each day, we see hundreds of social media posts, ads, and promotions. To stand out, you need to do something different.

Pop-Up 95

Pop-Up Audience Conversion Rate Brand Awareness 95

Martech

DECEMBER 26, 2023

Marketers are often the most visible adopters of genAI As the leading and most visible adopters of genAI in most organizations — and the people most responsible for brand perception — marketers find themselves on the front lines of AI bias mitigation. This article was co-authored by Nicole Greene.

Marketing 104

Marketing Machine Learning MarTech Education 104

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. “The biggest opportunity is for someone like Kath or me to come in and show how small changes to existing programs can boost your numbers 20 or 30%. .

Marketing 110

Marketing MarTech Education Audience 110

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. To do that, you must invest in finding the connection. The business impact may be enhanced credibility, increased awareness, improved content distribution and engagement, etc. But if you don’t look…you won’t find it.

Media 77

Media Display Advertising MarTech Marketing 77

Spoton Digital Media

FEBRUARY 13, 2024

Are you aware of the new trend in email marketing where people are actually paying to receive email content? Let’s look at what is driving readers to pay to subscribe and see how you can recreate some of these best practices to boost opens, clicks, and audience enthusiasm and engagement. Use personalization. Include emojis.

Audience 52

Audience A/B Testing Marketing Conversion 52

Martech Series

JANUARY 6, 2023

The sad part of the story is that most of the whitepapers end up as a piece of boring content that does not appeal to the readers. Here are the common mistakes B2B content marketers must avoid while creating whitepapers: 1. The former makes an informed decision with the help of the information available.

Marketing 111

Marketing Audience MarTech 111

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Demand conversion (e.g.,

Marketing 118

Marketing Manufacturing Pop-Up Conversion 118

Martech

NOVEMBER 13, 2023

This article will discuss how to keep a great approach to top performance by continually assessing and improving it. Giving customers better content, offers and experiences in real-time or near real-time without lengthy internal review processes, manual content creation, etc. Innovation in the work performed.

MarTech 95

MarTech Marketing Audience 95

AdvertiseMint

JULY 14, 2023

So, it’s important to know how to leverage it if you want your message to reach the right individuals. Here are some reasons why it is a good idea: Better online exposure. They understand how important it is to consider human experience. Your content will only be helpful if it reaches the right people.

Media 98

Media Marketing SEO Impressions 98

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Marketing 126

Marketing SEO ROI Conversion 126

Spoton Digital Media

DECEMBER 13, 2023

We also had to remain focused and continue to keep proven marketing tactics on track while learning new things and finding better ways to work with our teams and meet the challenges of the year. Now, we’re sharing all of the insights and ideas that inspired us and got us through 2023.

Marketing 97

Marketing ROI Media Communications 97

AdvertiseMint

OCTOBER 5, 2023

How much do TikTokers make? Thanks to its engaging short-form content style, millions of people flock to it daily to have a fun time. TikTok creators are vital to the platform’s success because they ensure a constant flow of content. How Much Do TikTokers Make? 5 Ideas to Make Money on TikTok Source: Canva.

Affiliates 52

Affiliates Audience Media Agency 52

Martech

NOVEMBER 8, 2023

At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. Forget total addressable market (TAM).

Marketing 110

Marketing MarTech Audience 110

Martech

DECEMBER 20, 2021

Its emphasis on content, teams, and workflow gives professionals a helpful roadmap to using their campaign content data effectively. The brilliance of content with data assigned to it is that we get to the type of things that you need to consider when you’re going for an end-to-end strategy,” he said. Image: Mark Davey.

MarTech 120

MarTech Marketing Audience Communications 120

Basis

SEPTEMBER 29, 2023

Google also found that holiday shoppers are less impulsive than you might think: They do their research early, watch for sales to begin, and care more about delivering a thoughtful gift than finding the best deal. Must be a new Furby. What’s Happening with TikTok Shop? [:06] Impulse buy, retail therapy… YOLO, right?!

Conversion 69

Conversion Retail Media Education 69