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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

Example 1: Personalized email for an awareness-stage lead One of our simulated users, a CTO at a medium-sized healthcare company, engaged with our LinkedIn content and downloaded a whitepaper. Retargeting campaigns on LinkedIn and Google Display Network were especially effective at re-engaging decision-makers who hadn’t yet committed.

MarTech 125
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Illustrated by InMobi | Learn How MFine Partnered with InMobi to Drive Purchase Consideration for Healthcare on Mobile

InMobi

MFine is an AI-driven, on-demand holistic healthcare platform that provides its users across India with access to virtual consultations, diagnostics, medicines, and care programs from the country’s top healthcare providers. Learn more about the impactful campaign from our Illustrated by InMobi infographic.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.

Media 59
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B2B Success Stories: Reinventing LinkedIn Ads with ABM Strategies

Single Grain

Implemented account-based retargeting to reinforce key messages. Success Story 4: Healthcare Company Drives ROI with Integrated ABM A healthcare technology provider struggled to demonstrate clear ROI from their marketing efforts, making it difficult to secure budget for expanded initiatives.

ROI 52
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Effective Account-Based Targeting on LinkedIn: Tools and Techniques

Single Grain

Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Matched Audiences LinkedIn’s Matched Audiences feature retargets leads who previously visited your website. Website retargeting : Target users who have visited your website. Implemented engagement-based retargeting sequences.

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How a startup pet health company is using direct mail to break through the noisy digital landscape

Digiday

As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. At present, Fuzzy’s strategy is to send direct mail advertisements on a monthly basis, reserving daily ads for retargeting interested shoppers.

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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.