guides 
Adweek
FEBRUARY 15, 2024
Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of "Foodmarks," 413 places around the world that have hosted memorable meals paired with Coke over the decades.
Adweek
FEBRUARY 1, 2024
In a soon-to-be post-cookie world, marketers realize the power of first-party data to guide their marketing strategies. Those who relied on third-party data are now wondering how to catch up with competitors and build their customer profiles. One company already ahead of the game is Choice Hotels, and on the latest episode of The Speed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
OCTOBER 4, 2022
For those of us who have experienced its disruptive impact firsthand, it has become a powerful guiding KPI for measuring client stability and health. Over the past few years, it's nearly impossible to sit in an agency pitch prep meeting without someone attributing the never-ending pitchapalooza to the revolving door for today's CMO.
Martech
MARCH 20, 2024
Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it. This guide also includes a handy email campaign check list and a glossary of industry jargon that demystifies terms like bounce, DNS, SPF, and more.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
Adweek
FEBRUARY 12, 2024
Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years. And, as ever, brands were also competing for attention through screens across millions of homes and activations around the stadium in Las Vegas beginning well before.
The Ad Tech Blog
NOVEMBER 4, 2022
The post A guide to relax requirements appeared first on Leo Celis Blog. If no one in your team has experience with the compressed requirement, your or your team’s estimates are wrong. Uncompress the requirement into multiple tasks, then estimate.
Advertiser: ZoomInfo
Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix. However, it's not efficient or cost-effective to be in the active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline.
Advertiser: ZoomInfo
Read this guide to get your recruiting practice ready to thrive in the new normal. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done.
Advertiser: ZoomInfo
This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Advertiser: ZoomInfo
It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward.
Advertiser: ZoomInfo
In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.
Advertiser: ZoomInfo
This buyer’s guide will cover: Buying Considerations. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits.
Advertiser: ZoomInfo
Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention How can you speed it up?
Expert insights. Personalized for you.
319 
Let's personalize your content