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Why we care about compliance in marketing

Martech

Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws.

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What Impact Will a Cookieless Future Have on Digital Marketing?

AdvertiseMint

Landmark regulations like GDPR gave users more control over their data. Laws like GDPR pushed back. Regulations like GDPR shone a light on this opaque data free-for-all. Content and SEO Implications in a Digital Landscape Without Cookies The imminent demise of third-party cookies also impacts content and SEO strategy.

Cookies 98
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Coveo Opens New Office in London – Expands Presence in Europe

Martech Series

Coveo also has an office in Weert, The Netherlands, and leverages an AWS region located in Ireland, allowing European customers to securely maintain their data for compliance with the General Data Protection Regulation (GDPR) within the region. Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future.

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The AI Takeover: AdMonsters 2024 Generative AI Predictions

Ad Monsters

Meanwhile, roles like SEO managers will integrate AI as a core responsibility, leveraging Generative Search Experience technology for improved search visibility and user experience, ensuring efficient and effective strategies.

Pop-Up 88
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What is call analytics and how does it deliver key insights to marketers?

Martech

The ubiquity of mobile calls to businesses has led to increased demand for local numbers or extensions that are dynamically generated based upon the consumer’s location, without jeopardizing the accuracy of name-address-phone (NAP) information for SEO purposes.

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Weekly Roundup: IAB’s TCF GDPR Non-Compliance, Google’s FLEDGE, Header Bidding Adoption Rate

Automatad Inc.

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

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Getting started with the Google Analytics 4 Property

Ad Ops Hero

See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic. This comes in the face of some of the latest privacy laws, such as GDPR and CCPA. New report functions, enhanced features, and predictive insights make this new generation of GA more powerful than ever. See real results.