Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. Social media engagement rates: Measures likes, shares, and comments on our posts.

Conversion Rate 115

Conversion Rate A/B Testing Conversion Click Through Rate 115

VideoWeek

OCTOBER 8, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

GDPR 64

GDPR Ad Tech Advertising Media 64

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Customers : The fact that the customers and audience are the same and have different needs at various points blurs the line between martech and adtech as well.

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Digiday

JANUARY 5, 2023

Earlier this week, Ireland’s Data Protection Commission (DPC) ruled that the social media giant has been engaging in this practice, even after it changed its terms of use back in 2018. The DPC stated Meta Ireland has three months to sort out its data operations so they comply with the GDPR going forward. market accumulated $48.7

GDPR 87

GDPR Banner Marketing Advertising 87

illumin

AUGUST 9, 2024

The social media company Snap Inc. announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. They kept user IDs within their own ad ecosystems for media planning and measurement. is opening its walled garden.

GDPR 97

GDPR Ad Inventory Audience Media 97

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” The post IAB releases new guidelines as retail media networks mature appeared first on MarTech.

Retail 127

Retail Media Cookies GDPR 127

Exchange Wire

JULY 12, 2024

This week on The Stack: New Paramount Created; Xandr Accused of Breaching GDPR; Streaming Giants Challenge New Canadian Legislation; Spotify Introduces Comments; Today's MadTech Daily Podcast This week, Skydance Media and Paramount Global finally reached a definitive agreement which [.]

GDPR 52

GDPR Media 52

Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). The rich trove of first-party data collected by Meta’s social media platforms allows for precision audience segmentation and targeted advertising — even if the exact processes used are largely opaque to advertisers. Why we care.

GDPR 145

GDPR Advertising MarTech Media 145

Digiday

NOVEMBER 19, 2024

With consent front and center, advertisers and publishers will need strong value props to maintain and grow revenue Clean rooms will become indispensable — particularly in regions with stringent data protection regulations like GDPR. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 60

Audience GDPR Advertising Media 60

Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. Heinz Meyer , director and owner, Orris Digital, said the media is taking a slightly extreme stance on this.

Cookies 128

Cookies Non-Profit Audience GDPR 128

Martech

DECEMBER 16, 2024

Reimagine media mix modeling and measurement Traditional ways of evaluating performance no longer capture the complexity of modern consumer journeys. Modernize media mix modeling (MMM) Todays MMM should go beyond measuring efficiency and scale. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Marketing 122

Marketing GDPR Audience Communications 122

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

Retail 52

Retail Media Ad network Ad Tech 52

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

MAY 12, 2025

Laws like GDPR in Europe and CCPA in the U.S. Traditionally, MMM insights were delivered in static reports every 612 months, aggregating outputs into broad categories like digital, offline media and TV. It supports core bidding and reporting functions across major platforms like Google Ads, Facebook and DV360.

A/B Testing 111

A/B Testing Machine Learning ROI GDPR 111

Martech

JANUARY 27, 2023

Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws.

GDPR 139

GDPR Marketing Pharmaceuticals Healthcare 139

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Review them regularly to ensure compliance with evolving regulations like GDPR and CCPA. Your website is more than a digital brochure.

Conversion 128

Conversion SEO Communications Audience 128

Digiday

AUGUST 8, 2022

Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march towards deprecation. The post Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head appeared first on Digiday.

GDPR 69

GDPR Cookies Retail Media 69

Digiday

JUNE 22, 2023

On Thursday, the National Commission on Informatics and Liberty (CNIL) said it’s issued a €40 million fine against Paris-based ad tech giant Criteo, citing GDPR violations related to how the company processes personal data for targeted advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

GDPR 69

GDPR Ad Tech Media Advertising 69

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

Retail 122

Retail Media eCommerce Shipping 122

Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). The most compliant business sectors are Media & Internet (30%) and Consumer Services (25%). Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. Why we care.

GDPR 145

GDPR Healthcare Education MarTech 145

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms offer online-to-offline attribution across various media channels, allowing marketers to understand the role of each customer touchpoint. They may also offer connectivity with social media, Google, Bing, analytics tools, affiliate marketers and digital agencies.

Machine Learning 86

Machine Learning GDPR Conversion Healthcare 86

Single Grain

JUNE 11, 2025

However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. The numbers tell a compelling story: 90% of B2C marketing CMOs now use data clean rooms for marketing use cases, according to Forrester’s latest research, while 66% of retail media teams have already integrated these platforms.

Cookies 52

Cookies GDPR Retail Audience 52

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

Cookies 107

Cookies GDPR Media Marketing 107

Digiday

MAY 24, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Indeed, most (64%) of the 159 enforcement measures by late 2022 were merely reprimands, according to the Irish Council for Civil Liberties study of the European Data Protection Board’s register of final decisions.

GDPR 91

GDPR Marketing Media 91

Martech Series

JUNE 15, 2022

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media. At the same time, a growing audience around streaming media and immersive experiences has created new opportunities for forward-looking teams.

Media 104

Media Retail Healthcare GDPR 104

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. What comes to mind when you think about being Black and working in advertising and digital media?

Ad Tech 105

Ad Tech Media Agency Audience 105

illumin

JANUARY 23, 2025

Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores. Businesses must comply with regulations like GDPR or CCPA to ensure theyre protecting customers data. What is footfall attribution?

Retail 95

Retail GDPR ROI Marketing 95

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

Marketing 52

Marketing ROI Cookies GDPR 52

AdExchanger

APRIL 2, 2024

SMBs lack the resources – the ad tech tools, time, money and people – to assume the media-buying operation across so many […] The post Media Disco Launches Self-Serve Ad-Buying Platform For SMBs appeared first on AdExchanger. And that’s partially due to access.

Media 104

Media Ad Tech Agency GDPR 104

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. “CTV is becoming another channel.

Retail 122

Retail GDPR Media Retargeting 122

Digiday

JULY 6, 2023

Once the European Union’s AI Act comes into fruition, any business that flouts its guidelines around the responsible and ethical use of AI, faces eye-watering fines that make even the hefty penalties brought by the General Data Protection Regulation (GDPR) seem like small potatoes. Continue reading this article on digiday.com.

GDPR 80

GDPR Media Marketing 80

Martech

JANUARY 24, 2025

If we copy GDPR, what does that do to our company practices? .* What’s our measure of success and what do we do with low-performing channels? With the new Congress, do we have a path to a national approach to privacy here in the U.S.? What impact will tariffs have on our company, and how do we think consumers will respond?

Marketing 128

Marketing Non-Profit MarTech Education 128

Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. Projections show that digital marketing in the U.S. could increase by $100 billion in the next three years.

Advertising 134

Advertising GDPR Clickbait Machine Learning 134

AdvertiseMint

DECEMBER 15, 2024

Video content on social media will reign supreme, particularly short-form videos. Dominance of Social Video Content Video content continues to grow in popularity, particularly on social media platforms. These regulations, like the General Data Protection Regulation (GDPR) in Europe, impose significant restrictions on data handling.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Martech

JULY 5, 2023

In 2019, Facebook parent Meta sued German regulators who ordered the social media giant to stop collecting users’ data without their consent. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. What happened. What’s next.

GDPR 112

GDPR Cookies MarTech Marketing 112

Digiday

JANUARY 4, 2023

In the first edition of the Media Briefing in 2023, Digiday’s media team looked ahead to the predominant opportunities and challenges that are expected to drive our coverage this year. Media execs’ top trends for 2023. The podcast boom is over, Vox Media bans fossil fuel ads and more. 3 Qs with the L.A.

Media 76

Media Conversion Ad Inventory GDPR 76

Ad Monsters

APRIL 5, 2024

To follow up on the coverage of this study, I chatted with Compliant CEO Jamie Barnard to delve into the intricacies of compliance within the digital media industry. Andrew Byrd: In the study, you emphasize the importance of consistently measuring compliance in media. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2

GDPR 105

GDPR Impressions Machine Learning Viewability 105