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Weekly Roundup: Identity Resolution in Programmatic Advertising, 2021 Holiday Retail Spending, and More

Automatad Inc.

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Retail sales for the holiday season in 2021 grew by 16.1% Retail sales for the holiday season in 2021 grew by 16.1%

Retail 52
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19 questions to ask customer journey analytics vendors during the demo

Martech

What type of machine learning and/or artificial intelligence does the tool use? Are you GDPR and CCPA compliant? Are you GDPR and CCPA compliant? Does the tool use artificial intelligence and machine learning? Can we segment and view customers by multiple criteria?

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Leveraging Customer Data Platforms to Build Market Advantage

Martech Series

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 102
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The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

The Week in Tech Amazon Dominates Retail Media Ad Spend Amazon dominated retail ad spend last year, according to MediaRadar, capturing 37 percent of market share. The intelligence firm analysed a sample of $5 billion in retail media campaigns from 2022, covering around 30 retail media networks.

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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

Retail media spend is on track to reach $141.7 percent of retail media spending. We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post. billion next year, accounting for 21.8

Media 52
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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. How would that work?’

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The Real Story on MarTech: Navigating the new world of consumer privacy

Martech

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Now they do.

MarTech 123