The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency
VideoWeek
AUGUST 25, 2023
Retail media spend is on track to reach $141.7 percent of retail media spending. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. “There is no discussion on whether the company is in violation of [GDPR] rules,” said Hanne Inger Bjurstroem Jahren, a lawyer representing Datatilsynet.
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