Remove Demand Side Platform Remove GDPR Remove Machine Learning Remove Retail
article thumbnail

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

Retail media spend is on track to reach $141.7 percent of retail media spending. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. “There is no discussion on whether the company is in violation of [GDPR] rules,” said Hanne Inger Bjurstroem Jahren, a lawyer representing Datatilsynet.

Media 52
article thumbnail

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. How Machine Learning Is Transforming Content Marketing. 14) Social Commerce.

Marketing 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. How Machine Learning Is Transforming Content Marketing. 15) Social Commerce.

Marketing 111
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. 26) Big Data and Deep Learning. 20 ) Predictive & Augmented Analytics.

Marketing 145