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Weekly Roundup: Identity Resolution in Programmatic Advertising, 2021 Holiday Retail Spending, and More

Automatad Inc.

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Retail sales for the holiday season in 2021 grew by 16.1% Retail sales for the holiday season in 2021 grew by 16.1%

Retail 52
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The Real Story on MarTech: Navigating the new world of consumer privacy

Martech

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Now they do.

MarTech 124
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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Statista ) The American pay-per-performance value makes up 24.4% Statista ) The retail industry invests the most money in digital advertising. of retail purchases will be online in 2023. Forbes ) Mobile commerce will make up 6% of this figure. of retail purchases occurring online in 2023. billion internet users.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 111
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 108
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. Get A Free Consultation. million units to 26.1

Marketing 145