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Weekly Roundup: Identity Resolution in Programmatic Advertising, 2021 Holiday Retail Spending, and More

Automatad Inc.

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Retail sales for the holiday season in 2021 grew by 16.1% It’s up to everyone else to act responsibly.” .

Retail 52
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Mistake #1 In Marketing Personalization: Not Knowing Your Customer’s Journey

Martech Series

In the same vein, I can say that retailers’ customers are on a journey. My colleague never received a yoga mat from Lululemon, yet the retailer asked her to review the product. He received ten follow-up emails from the dealer with information about a 72-hour sale at the dealership on everything except an electric vehicle.

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The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

And while in the past digital ad revenue growth has helped partly make up for TV losses, digital ad revenues were also down year-on-year from €83 million last year to €76 million this year. Snapchat says First Story could reach up to 50 million users in the US daily. percent overall. Read more on VideoWeek.

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The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

GroupM says non-clients are also welcome to sign up to the coalition. Extremely messed up! North America general manager Sandie Hawkins is being moved to head up TikTok Shop in the US, signalling a strategic shift towards e-commerce, which has proved lucrative for the company in China. Elon Musk (@elonmusk) November 4, 2022.

Media 52
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The Real Story on MarTech: Navigating the new world of consumer privacy

Martech

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Now they do.

MarTech 121
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La-Z-Boy embarks on its digital transformation journey

Martech

” La-Z-Boy’s success, he said, “has been driven mostly by great quality and durability, but the competition is basically catching up. A few names popped up. Catlin, familiar as CEO of Lexalytics, now runs the AI, machine learning and natural language processing (NLP) practice for InMoment.

Pop-Up 120
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6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

In fact, the two biggest reasons why we follow retailers on social media is to learn about upcoming sales and new products, according to Surviving the Retail Apocalypse survey: Brands are using social media to sell primarily with paid advertising and shoppable posts. First, let’s talk about paid advertising. End quote.).