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Programmatic advertising trends to watch in 2024

illumin

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. This share is still rising and in 2024 streaming will continue to make up a greater portion of advertisers’ video ad purchases.

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6 Questions About Made-For-Advertising Websites

Basis

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads.

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Generative AI’s application to brand safety is said to speed up the process and be more accurate

Digiday

In yet another example of its broad application, digital video ad firm Pixability is employing ChatGPT to improve brand suitability standards and boost confidence for advertisers looking to invest dollars in content on YouTube and other digital video platforms, while also speeding up the process dramatically.

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Protect the Value of Your Ad Inventory with Optimized Pricing

Monetize More

One of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. If you’re wondering whether Optimized Pricing will set a floor price that’s lower than the rates you’ve set up via Unified Pricing Rules or UPR, the answer is it won’t.

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Headless CMS SEO: What is it, and what does it mean for your business?

Ad Rants

The unique architectural structure of headless CMS makes your content pop up. Keywords would match up with search queries users entered, and naturally, search engines would award a web page with high rankings. After setting up the back-end, it is time to set up the front-end application. Well, not anymore.

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The AI Takeover: AdMonsters 2024 Generative AI Predictions

Ad Monsters

There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly. This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more.

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Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

By using these strategies, you can maximize page views and drive up display ad revenue for your websites. Additionally, by making sure that any pop-ups aren’t disruptive, you create a positive experience for viewers and encourage further engagement. The integration of Traffic Cop gives you all the features mentioned above.