Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 29th, 2022 Gaming is one of the strongest verticals out there when it comes to site monetization. These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs.

Affiliates 52

Affiliates SEO Display Advertising Ad Exchange 52

Playwire

NOVEMBER 30, 2022

An SDK, or software development kit, is a piece of code that allows mobile publishers to monetize their gaming app. While many SDKs used for mobile game monetization are either complex and confusing or lacking key features, Playwire's all-in-one platform provides a streamlined, effective, and transparent way to monetize your game.

Advertising 52

Advertising 52

PubMatic

JULY 27, 2022

Now brand advertisers have realized the gaming audience includes high-spending power consumers that are right within their targeting group. Game developers who historically monetized in performance space in particular seek alternatives to diversify their business risks. They also want to see high click-through rates.

Click Through Rate 91

Click Through Rate Viewability Impressions Advertising 91

Playwire

NOVEMBER 27, 2022

Games built for the web, desktop apps, or mobile devices all pose unique monetization challenges and opportunities. Mastering the use of space, overcoming programmatic limitations, and taking advantage of demand partnerships are essential for successfully monetizing your game. Key Points.

Advertising 52

Advertising 52

Monetize More

AUGUST 30, 2022

.” This is the mentality of game developers in this day and age when you’re a mere few seconds away from the next big thing. There are some great monetization strategies out there, but it can be challenging to decide which format is suitable for you. Video pre-roll ads are the best monetization strategy for game developers.

Banner 52

Banner Affiliates Pop-Up Audience 52

Playwire

SEPTEMBER 25, 2022

Want to understand one of the most powerful and proven methods to monetize mobile, console, and desktop gaming?

Video Ads 52

Video Ads Advertising 52

Ad Colony

JUNE 20, 2022

In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth. Mobile Gamers Want Battle Pass and Gacha Game Monetization. A M(ad) World.

Advertising 52

Advertising Pop-Up Entertainment Communications 52

InMobi

NOVEMBER 2, 2021

With many new metaverse games being release, just watch them come to life! While it’s one thing to create experiences for the metaverse, building an audience and then monetizing it is another thing entirely. As new metaverse games spring up and gain users, how can they monetize their audience?

Audience 52

Audience Advertising Marketing Media 52

Admixer

JUNE 9, 2020

The gaming industry turned out to be resilient to the global crisis and even demonstrate moderate growth. Games are surging in popularity, as people on the lockdown are searching for new ways to vent and connect with their peers. Video game usage increased by 75% since the start of worldwide social distancing.

Advertising 52

Advertising Mobile Ads 52

The Ad Tech Blog

APRIL 22, 2024

As mobile gaming continues to evolve, so does the landscape of ads in mobile games. AdMob employs machine learning algorithms to analyze user behavior, game engagement, and ad performance data. This analysis helps in predicting the optimal moments to display ads, thereby minimizing disruption to the gaming experience.

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

Playwire

NOVEMBER 30, 2022

Rewarded video ads give game players access to exclusive features in exchange for watching a short video advertisement. Key Points. Rewarded ads lead to higher engagement and better user experience than other ad types, such as banner ads.

Banner 52

Banner Video Ads Advertising 52

Adweek

SEPTEMBER 14, 2022

The mobile monetization platform said in a blog post that rewarded interstitial ads are a new, user-friendly, skippable format that lets game developers reward players in-game for completing actions such as video views, encouraging longer sessions. The ads are placed at gameplay moments.

Audience 219

Audience 219

AdExchanger

MARCH 12, 2024

On Tuesday, six months after it announced a $15 million Series A round, ad ops startup Aditude announced its acquisition of CPMStar, an SSP focused on helping web-based game developers and gaming-oriented publishers monetize.

Ad Ops 107

Ad Ops 107

Digiday

APRIL 25, 2024

Publishers are testing generative AI technology for all kinds of functions — from onsite search to games. But monetizing those offerings is slow going. Like the rest of the digital publishing world, monetizing these AI experiences falls into two camps: subscriptions or advertising — both for publishers and the AI companies themselves.

Native Advertising 51

Native Advertising Media Advertising Marketing 51

Digiday

MARCH 25, 2024

Google AdMob is officially serving in-game ads, showing the ongoing growth and mainstream acceptance of the format. But while this might be good news for in-game ads as a concept, it’s not necessarily a cause for celebration for the companies already operating in the space.

Advertising 86

Advertising Banner Media Marketing 86

Digital Turbine

MARCH 19, 2024

The latest BRAG report highlights the “Brands in Games” opportunity, showing how mobile games connect with diverse audiences. By championing this demand diversity and leveraging data-driven insights, mobile game developers can enhance the user experience and increase monetization, making every ad placement a potential revenue windfall.

Audience 52

Audience Retail Conversion Advertising 52

Martech Series

JULY 15, 2022

MetaTope has partnered with Moxy.io, the marketplace for Play & Earn video games, to build a gaming infrastructure for content creators to take the next step in the evolution of one’s digital identity. integrated applications and participating games. As part of the new relationship, Moxy.io “MetaTope and Moxy.io

MarTech 133

MarTech Media Marketing Advertising 133

Ad Monsters

MARCH 25, 2024

One such transformative move is Aditude’s recent acquisition of CPMStar , a key player in the gaming advertising space. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

AdPushup

APRIL 15, 2024

In-app advertising is an effective monetization strategy for publishers. Whether it’s a game app, social media app, online shopping app, or any app for that matter, users spend an average of four [.] In this guide, learn about in-app advertising and how it works.

Advertising 52

Advertising Media Header Bidding Ad Ops 52

Martech Series

MARCH 7, 2023

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced Jurgen Post’s appointment as the company’s chairman of the board. “Jurgen is not only a pioneer in the gaming industry, but a true leader, influencing the development of several of the world’s most popular games and gaming devices.

Advertising 73

Advertising MarTech Audience Marketing 73

Martech Series

DECEMBER 14, 2022

Spaceport , a Web3 licensing protocol that allows seamless monetization of intellectual property, today announced $3.6 million in pre-seed funding led by Arca, Decasonic and CRIT Ventures, the venture capital arm of publicly-traded game developer Com2uS. Smaller creators are also locked out of the market due to the overhead involved.

Agency 85

Agency MarTech Marketing Media 85

Digital Turbine

NOVEMBER 21, 2023

What does the app developer and ad monetization landscape in APAC look like? According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. Monetization in mature and emerging markets varies significantly. In 2021, U.S. of this revenue.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Ad Colony

MAY 17, 2022

Think about the average player of a free mobile game, who sees multiple opportunities for in-app purchases (IAP) but doesn’t take them. That’s what keeps this game free for me.”. That’s right, a casual mobile game publisher told him they had a whale who spent over $1 million in their app. . “In That’s simply not the case.

Advertising 88

Advertising 88

PubMatic

MARCH 27, 2023

Gaming and utility app developers, who generally focus on driving revenue via ads for downloads, have an opportunity to increase revenue by attracting brand buyers – without sacrificing any performance ads for clicks or installs. Interstitial in-game ads are another option.

Click Through Rate 113

Click Through Rate Fill rate Banner Viewability 113

AdExchanger

NOVEMBER 16, 2022

Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios. Continue reading » The post The End Of An Era In Free-To-Play Gaming; How Agencies Are Weathering This Downturn appeared first on AdExchanger. Sign up here.

Agency 109

Agency Ad Exchange 109

Monetize More

MAY 25, 2023

In the ever-expanding world of online gaming, finding the perfect balance between generating revenue and delivering an exceptional user experience is paramount. As gaming sites and apps continue to flourish, strategic ad placements have become an essential component of monetization strategies.

Banner 80

Banner Video Ads CPM Ad network 80

Clearcode

OCTOBER 18, 2022

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards , have presented many new opportunities for advertisers. Top Companies in the In-Game Advertising Industry.

Advertising 82

Advertising Entertainment Ad Inventory Fashion 82

Digital Turbine

DECEMBER 14, 2022

In fact, in-app monetization is one of the most important factors app publishers must consider, with mobile games, in particular, seeing a massive upside. What does the app developer and ad monetization landscape in APAC look like? Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences.

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

Monetize More

OCTOBER 27, 2022

HTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Digiday

DECEMBER 5, 2023

Pre-season games have traditionally offered NFL teams chances to generate additional ad revenue via commercials and brand partnerships. Altcast was introduced for free for fans to use starting with the Detroit Lions’ pre-season games back in August. Continue reading this article on digiday.com.

Advertising 89

Advertising Media Marketing 89

Digiday

SEPTEMBER 13, 2023

For the first time, the NFL is opening its Access Pass Program — or access to game footage to a select group of content creators and influencers so they can craft original content using the NFL’s officially approved footage. The league views this as a mutually beneficial arrangement. Continue reading this article on digiday.com.

Media 101

Media Marketing 101

Playwire

DECEMBER 5, 2022

An in-game advertising network is a platform that lets game developers monetize their games with ads, but the best in-game ad networks do much more. The best gaming ad networks excel across multiple channels and ad types, offering innovative technology and a range of demand sources for publishers.

Advertising 52

Advertising Ad network 52

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Advertising 132

Advertising Mobile Ads MarTech Marketing 132

Playwire

DECEMBER 8, 2022

Advertising is an effective way to earn ongoing revenue from your mobile game. Increasing ad revenue in mobile games requires developers to follow a few best practices, ranging from ad format to placement, and testing.

Ad Tech 52

Ad Tech Advertising 52

Digital Turbine

DECEMBER 11, 2023

The holiday season is not just a time for festive cheer – it’s also a golden opportunity for app publishers to finish the year strong and increase monetization revenue. Here are three powerful ad monetization boosters designed to help you make the most of this holiday season. Happy Monetizing! Contact us today!

Advertising 52

Advertising 52

Digiday

FEBRUARY 20, 2024

As esports companies large and small look to monetize more effectively, one of the industry’s leading league operators is standing up its own livestreaming service in a bid to capture eyeballs — and ad dollars — from the space’s pre-existing players.

Media 87

Media Marketing 87

PubMatic

MARCH 20, 2023

Among the breadth of monetization strategies – from ads to subscriptions – mobile gaming and utility app publishers typically focus on in-app purchases and in-app advertising. As brand buyers seek broader reach outside of traditional TV and web media, they have identified gaming app users as affluent consumers they want to reach.

CPC 63

CPC CPM Viewability Advertising 63