Remove gallery
article thumbnail

How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms

Digiday

Subscribe: Apple Podcasts • Stitcher • Spotify Digital media companies have to be willing to change with the times if they want to make 2024 a growth year.

Media 72
article thumbnail

Publisher GMG Reimagines Experiential With Its Events for Content Model

Adweek

Media company Gallery Media Group, which operates a portfolio of editorial titles and social handles including PureWow and @cocktails, has tested an experiential model whose structure blends influencer marketing with the offerings of a content studio, according to chief revenue officer Chris Anthony.

Media 286
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The V&A Museum Hosts an Elaborate Treasure Hunt That Indulges Niche Passions

Adweek

Young people may be more interested in scrolling TikTok than staring at a painting or sculpture in an art gallery. Museums are sometimes seen as dusty, irrelevant institutions in the digital era. The V&A Museum in London is tackling that challenge head-on with an elaborate campaign that caters to a wide range of specific and.

article thumbnail

Artists Embrace Augmented Reality During Miami Art Week

Adweek

Each December, Miami Art Week draws art lovers to art fairs, galleries and other exhibitions in the sunny South Florida city. This year, many artists incorporated augmented reality technology into their works, with some of these activations created by AR platform Art House.

article thumbnail

Chips Ahoy Highlights Multicultural Artists Using Augmented Reality

Adweek

Cookie maker Chips Ahoy is celebrating multicultural artists with its "Happy By Design" campaign, which allows people to access an augmented reality art gallery from anywhere in the world. For this campaign, Chips Ahoy worked with the High Museum of Art in Atlanta and Boys & Girls Clubs of America. The AR experience allows people.

Cookies 318
article thumbnail

Defy Dimensions With Shutterstock’s 3D Gallery Experience Powered by Turbosquid at Cannes Lions

Martech Series

The post Defy Dimensions With Shutterstock’s 3D Gallery Experience Powered by Turbosquid at Cannes Lions appeared first on MarTech Series. ” Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev.

article thumbnail

GMG’s Content Marketing Model Is Netting 8-Figure Revenues

Adweek

A content marketing model launched by media company Gallery Media Group (GMG), publisher of titles including PureWow and One37pm, has generated an eight-figure revenue since its debut in the first quarter of 2021, the publisher said.

Marketing 245