Digiday

MARCH 10, 2025

There was some deliberate networking or forced fun to use a term that popped up at Voxs Sunday night event to spotlight its podcast talent where marketers and creators were asked to make cocktails (one with milk infused with Skittles and two kinds of rum), personalize cowboy hats and, presumably, swap info. for future brand deals.

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Pop-Up Marketing Entertainment Advertising 46

Digiday

DECEMBER 6, 2023

In addition to an explosion of social media posts unpacking the film’s themes, the entertainment and pop culture spheres buzzed with Barbie-focused hot takes. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Barbie’ painted the digital world pink, too.

Pop-Up 92

Pop-Up Advertising Entertainment Media 92

Martech

APRIL 1, 2024

“We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week. Gaming is entertainment- plus.” You can start a show on TV, and pick up the same show on a tablet on the way to work.

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Pop-Up Entertainment Audience MarTech 117

Martech

JANUARY 10, 2022

58% of those surveyed now think the pandemic will have a lasting effect on how they view their homes, an eye-popping increase on the 12% when Gartner posed the question in 2020. 77% of those surveyed reported a distorted perception of time (going up to 91% for Gen Z) and 66% have difficulty making long-term plans.

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Pop-Up Entertainment MarTech Marketing 113

VideoWeek

NOVEMBER 27, 2024

Images of cars full of screens serving video and gaming entertainment once seemed a sci-fi vision, but the reality is honing into view. “If the car knows you’re going to be coming close to a Starbucks on your journey, HD Radio can pop-up a 50 percent off Starbucks coffee coupon,” explains Cosgrave.

Entertainment 52

Entertainment Pop-Up Manufacturing Ad Space 52

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos.

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Pop-Up Finance Fashion Entertainment 138

Digiday

OCTOBER 11, 2022

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. The majority (91%) of those aged 18 to 25 said there is no “mainstream” pop culture, according to the study. million – the largest of all five.

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Pop-Up Fashion Marketing Entertainment 99

Martech

SEPTEMBER 15, 2021

But then came the Cambridge Analytica scandal, privacy legislation popping up in all corners of the globe, and with it the epiphany that much of this data that had been collected and purchased from third-party vendors was imprecise, stale and useless. Register for Signals21.

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Marketing Cookies Pop-Up Entertainment 109

Martech Series

DECEMBER 28, 2022

Modern consumers want solutions to their problems and are entertained as well. Native ads are more entertaining, impactful, and thought-provoking, and they leave a lasting impression. Native ads do not pop out from anywhere to irritate your target audience. Wrapping Up. You are in full control of your ads.

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Native Advertising Marketing Banner Audience 125

Ad Monsters

AUGUST 27, 2024

Publishers are all looking to level up their revenue and audience engagement, and in-game advertising is the power-up many have been looking for. The gaming industry has entertained all demographic types for quite some time and is now filled with opportunities for advertisers, marketers, and publishers.

Advertising 105

Advertising Pop-Up Audience Entertainment 105

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

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Pop-Up Video Ads Entertainment Impressions 52

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.

Pop-Up 105

Pop-Up Entertainment Audience Ad Tech 105

Martech Series

SEPTEMBER 21, 2022

Comprehensive Sports Programming: TuneIn will be adding 500 shows, 800 hosts with a combined 40M followers, 1000 hours of original content per month and networks covering MLB, NBA, NCAAF, NCAAB, SEC, NHL, soccer, betting, pop culture and more. Podcasts are essential for modern sports fans.

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Pop-Up Entertainment Conversion MarTech 94

Martech Series

NOVEMBER 4, 2022

In his new role, Telner is responsible for developing, creating and programming original content for the company’s new tech products that will educate, inspire and entertain the world. I want to tell great stories and entertain in a way that uplifts.

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Pop-Up Entertainment MarTech Education 84

Martech

OCTOBER 2, 2023

There’s no question that Taylor Swift is one of the biggest pop artists in the world, but would her audience come to us?” “We scaled up our operations quite a bit to accommodate the show; we staffed up to accommodate the visitors and move them through the space. . In the early days we did see huge numbers (for us).”

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Pop-Up Education Entertainment Communications 123

Martech Series

OCTOBER 7, 2022

TheSoul Publishing, the award-winning digital studio that entertains and engages through original and fun content for a global audience, announces that effective, COO Arthur Mamedov will transition to the role of CEO. Marketing Technology News: Klevu and Trustpilot Team Up to Bring Customer-Centricity to Product Discovery.

Entertainment 75

Entertainment Pop-Up Audience MarTech 75

Martech Series

DECEMBER 29, 2022

Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Facebook – Meta. Coca- Cola.

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Fashion Pop-Up Food AutoMobile 129

Digital Turbine

JUNE 20, 2022

A recent blog in strategy+business gave an overview of PWC’s recent Global Entertainment & Media Outlook. Instead of the normal 30 second TV spot, pop-up internet ads, or even social media advertising that dominated recent decades, people are using different techniques to get their brands in front of their market.

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Advertising Pop-Up Entertainment Communications 98

Single Grain

AUGUST 11, 2020

” Traditional marketing isn't always effective – out of 10,000 email recipients, only 150 click through – so we end up pushing harder at the same thing and getting stuck in the Attention Resource Cycle : On the other hand, this diagram briefly explains the attention marketing process : The concept of attention marketing is not a new one.

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Marketing Audience Education Pop-Up 145

Basis

MAY 24, 2023

CTV (as friends call them) is a fantastic storyteller, keeping even the most skeptical cookout guest entertained and engaged. Video Advertising: The One Who’s Everywhere You know that one friend who pops up at every social event, and you have no idea how they find the time or energy? Sign up for Basis Scout to join in the fun!

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Advertising Pop-Up Entertainment Communications 98

Ad Monsters

FEBRUARY 7, 2023

For users, wallets enable them to give marketers consent to use their data in exchange for valuable compensation or entertainment. For marketers, this represents the newest DTC channel through which brands can build deeper trust and exchange-based relationships. We’ve focused on getting consumers’ consent to email their inboxes.

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Pop-Up Retail Entertainment Cookies 96

Digiday

JANUARY 19, 2023

So far, those videos helped CNN rack up 1.3 While CNN focuses on snippets of actual daily news stories as they unfold using videos that are anywhere up to almost 10 minutes long, The Daily Wire concentrates on entertaining news and uses TikTok trends and filters in posts that only last about a minute. Entertaining content is.

Audience 94

Audience Pop-Up Entertainment Conversion 94

Single Grain

OCTOBER 1, 2020

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. You don’t need five paragraphs of build-up. sign up for your e-mail list (give them a compelling reason to do so). sign up for a free trial.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

MNTN

MARCH 10, 2025

No matter your audience, no one wants to see a dry video; what they do want to see is something entertaining from a subject matter expert. Many sites have windows that immediately pop up and offer you 10% off if you enter your email address. Sign up today. Special offers and discounts can also be effective.

Marketing 52

Marketing Audience Conversion Pop-Up 52

Digiday

FEBRUARY 2, 2023

For sure, they will spend less, but not necessarily in UGC gaming, with its huge audiences and potentially new platforms that are going to pop up in that space, built by other gaming companies.” Panasonic batteries or whatever — they’re not an entertainment brand, so why would they build their own standalone experience?”

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Pop-Up Entertainment Education ROI 69

Digital Turbine

APRIL 3, 2023

Jumpstart your week here: Are you tired of seeing the same old ads pop up on your phone? That’s a pretty obvious one, but it’s important to point out that most people play games to entertain themselves or pass the time. You can switch up the game you play depending on your mood or how much time you have to spare.

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Pop-Up Entertainment Audience 52

Monetize More

DECEMBER 29, 2022

Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic. Whisk it up! Take a look at the pages on your site that haven’t been performing up to mark—those with a high bounce rate and/or a short amount of time spent on-page. Related Read : [link].

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Digiday

APRIL 30, 2023

Over the years, its content has grown to include more entertainment, lifestyle and culture news, which combined with its much larger scale, give it a firmer ground to stand on. BuzzFeed’s entertainment content was “10 times bigger than BuzzFeed News ever was,” Peretti said. Open up some roles at BuzzFeed?

Entertainment 72

Entertainment Pop-Up Finance Advertising 72

More About Advertising

MARCH 6, 2018

” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with the latest infraction: at the weekend it was pop-up brothels – well everything’s pop-up these.

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Pop-Up Entertainment Ad Tech Finance 40

Chief Martech

APRIL 7, 2022

For instance, a virtual pop-up stand with in-metaverse services, objects, and transactions. While games and other kinds of entertainment — such as concerts in the metaverse — are where most of the engagement is today, we already see professional use cases emerging. It’s not just billboards and product placement.

MarTech 134

MarTech Real Estate Pop-Up Fashion 134

Digiday

OCTOBER 26, 2022

Wang, a 28-year-old singer and member of the popular K-pop group Got7, is the latest artist to join the star-studded line-up at Worlds. We’re creating something tangible in the space that acts as this intersection between sports, entertainment, music — to really kind of plant our flag and say this is our cultural moment.”.

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Pop-Up Entertainment Audience Marketing 67

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. This number will continue to inch up in the years ahead, reaching 165 million users in 2028. of digital audio listeners, up from 59.2% million listeners in 2025, up from 51.9

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Single Grain

JUNE 8, 2023

So they’re opening up and being transparent about how the ranking works across Instagram and some new features they’ve built. Your Feed is basically your personalized home page that makes it easy to catch up with friends, family and your interests.

Entertainment 96

Entertainment Pop-Up Audience Marketing 96

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? billion , making up approximately one-third of total OOH ad spend. Though it makes up only a small portion of total out-of-home ad spend (5.2% DOOH has also brought us innovative new ways of advertising, particularly using video. YoY in the US.

Advertising 95

Advertising Demand Side Platform Pop-Up Audience 95

MNTN

MARCH 10, 2025

Your goal in the awareness stage is to drum up interest in your product or serviceto suggest your brand as the solution for a problem a potential customer has. Creating quality content that is entertaining (and lightly informative) is an excellent way to get your brand to stick in potential customers minds. Sign up today.

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Pop-Up Conversion Impressions Machine Learning 52

Lemonads

NOVEMBER 12, 2020

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

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Pop-Up Affiliates Ad network Fill rate 52