the-mobile-consumer-is-the-consumer 
VideoWeek
SEPTEMBER 2, 2022
Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Top Stories. The price is around half that of its current ad-free offering.
InMobi
OCTOBER 11, 2019
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore. So what does this mean for marketers?
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InMobi
MAY 21, 2019
To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites? Roughly half of all smartphone owners don’t conduct mobile searches.
Ad Beat
JANUARY 1, 2020
Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?
InMobi
AUGUST 21, 2013
Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting every business and travel industry is no exception.
VideoWeek
DECEMBER 9, 2022
In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Top Stories. Amazon Rolls Out TikTok-Style Shopping Feed. Inspire will appear as a lightbulb-shaped icon at the bottom of the Amazon app, the company revealed.
Single Grain
JUNE 5, 2023
Allied Market Research ) US adults spend an average of 7 hours and 50 minutes consuming digital media. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. billion internet users. Forbes ) 87.12
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