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Improve Ad Agency New business Leads with Authority Marketing

Fuel Lines

Leverage SEO and expert positioning! One of the best tools for new business is leads from your website and blog but the days of easy SEO are over. Wondering why your SEO doesn’t work as well as it used to? Based on Google patents and documents, which explicitly state that Google prefers experts and authorities.

Agency 257
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Strategic SEO efforts encompass more than metadata and backlink building. An investment in SEO is also an investment in cross-channel performance.

Media 59
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Perplexity Marketing Explained: Why Marketers Should Pay Attention

Single Grain

Perplexity AI is a powerful search engine transforming how marketers research, strategize, and execute their SEO campaigns. Enhancing Content Marketing and SEO Perplexity is transforming the way we handle SEO and content marketing. Integration with existing marketing workflows multiplies productivity and strategic capabilities.

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5 Powerful Perplexity AI Marketing Applications You Need to Know

Single Grain

Advanced SEO Optimization Search engine optimization continues to evolve, with AI playing an increasingly important role in how content ranks. The AI analyzed customer reviews of similar products, identified common pain points, and highlighted features that consistently received positive feedback.

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How Adobe Does Marketing: A Case Study

Single Grain

Adobe Sign ( formerly EchoSign ) is one of the leaders of web-based electronic signatures. By integrating it into the company’s document services, Adobe was able to solve one of the pain points of PDFs at the time — the fact that you couldn’t sign them electronically. Adobe’s SEO Game by the Numbers. Click To Tweet.

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Omnicom’s Flywheel acquisition signals the start of a revolution

Martech

For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.” . “Its the first time advertising is so close to the point of purchase while being so trackable and targetable.

Retail 115
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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. The SEO team emphasized phrases and word strings, which were more likely to indicate a serious need.