article thumbnail

Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists

Digiday

Best Creative Bloomberg Media Studios x Samsung Electronics – Tech Goes Green Campaign Calvin Klein and Palace – Launch of CK1Palace Edelman & FELGTB – #RealVoicesofPride Kimmelot The Ritz-Carlton – Miami Grand Prix Travel Poster Vaseline See My Skin Wisp & Two Socks Creative – Reproductive Health 101 with Bill.

Media 69
article thumbnail

What Is Phygital Marketing?

Single Grain

Pop quiz: Which is more important, the in-store customer experience or your digital marketing efforts? You might have a distinct content marketing strategy for SEO, social media profiles for discovery, and PPC campaigns to drive sales. ??? In other words: Online or offline? This is actually a trick question. ????

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. Facebook (42%) and YouTube (38%) are the follow-ups. from 2020 to 2027.

article thumbnail

How Remarketing Can Help Increase Conversions

Single Grain

First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. By now you’re starting to feel hungry after looking at all these signs with food, so when the next sign comes up 2 miles from the exit, you decide to get off the highway for some lunch. So where do the majority of customers come from?

article thumbnail

Best Analytics Agency: Top 8 Choices for 2022

Single Grain

Marketing analytics is significantly becoming a vital element of the total marketing expenditure, growing its market share at an impressive rate: By 2031, the market valuation of digital analytics is expected to reach up to $27.2 SEO services. SEO and PPC services. Conversion optimization services. SaaS marketing. NFT marketing.

Agency 52
article thumbnail

How Adobe Does Marketing: A Case Study

Single Grain

Adobe Sign ( formerly EchoSign ) is one of the leaders of web-based electronic signatures. By integrating it into the company’s document services, Adobe was able to solve one of the pain points of PDFs at the time — the fact that you couldn’t sign them electronically. Adobe’s SEO Game by the Numbers. Click To Tweet.

article thumbnail

Weekly Roundup: US Ad Spending, Insider’s First-Party Data Platform, Banning Surveillance Advertising

Automatad Inc.

Leaf Group prioritizes seamless integration of commerce with their content, and the creation of authoritative relevant content to change perceptions of being an SEO-focused content farm. Summed up as surveillance-based advertising, the practice of hoarding personal data to promote ad targeting and user engagement is ruining the internet. .