article thumbnail

AI-powered martech news and releases: August 8

Martech

The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA. “Emphasizing AI may not always be beneficial, particularly for high-risk products.

MarTech 122
article thumbnail

How consent management platforms support data privacy compliance

Martech

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs ensure that consent management adheres to regulations like the GDPR and can adjust to other privacy laws like the CCPA.

GDPR 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

Shipping 134
article thumbnail

U.K. publishers and the ICO still grapple with offering a ‘reject all’ cookies option amid revenue concerns

Digiday

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

Cookies 90
article thumbnail

Weekly Roundup: AdTech Trends, Project Bernanke, Browser Updates, GDPR, and More

Automatad Inc.

Google Analytics might be violating the GDPR according to the Austrian DSB. Discounts decreased drastically across all major categories, with the average discount for the electronics vertical being 8% and those for sporting goods being 6% in 2021 compared to 21% and 14% respectively in 2020. Does Google Analytics Violate GDPR?

GDPR 52
article thumbnail

Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

Moreover, federated learning can help ad tech companies comply with regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Laws like the GDPR and CCPA impose strict requirements on how user data is collected, stored, and processed. Here’s What We Know.

article thumbnail

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. GDPR, CCPA), is limiting marketers ability to target audiences with precision. Several dynamics are driving this shift in perception: 1.

Media 59