Gods of Advertising
JANUARY 10, 2020
I’ve parlayed my passion for freshwater and saltwater aquariums into a YouTube channel: Lush & Salty Aquariums The channel is only a few weeks old – a wee fry. But I’ve been going at it pretty hard. Labor of love. Anyway, You Tube says I need at least 100 subscribers before they’ll really lets me use the platform. Will you help a fish nerd out?
More About Advertising
JANUARY 9, 2020
Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In these reports, out of home, and more specifically, digital out of home (DOOH), has been identified as one of the main beneficiaries of this growth. This very positive outlook for the OOH medium reflects its.
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AdPulp
JANUARY 8, 2020
Want to impress an ad geek? Buy and wear (or gift) this new “Leo Burnett, Ad Legend” t-shirt. This new t-shirt is offered by Go Ahead! Merchandise from Evanston, IL. The illustration is by Jason Walton from Portland, OR. The art was commissioned as part of my new Ad Legends Workshop. Leo Burnett left an […].
All About Advertising Law
JANUARY 9, 2020
As part of the 2019 year-end congressional appropriations wrap-up free-for-all, Congress adopted a new Section 642 of the Communications Act that significantly changes how a cable operator advertises and bills video subscribers. The law applies to both stand-alone video programming packages and the video portion of bundled plans that combine video programming with broadband Internet service.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
JANUARY 6, 2020
In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate companies? To find out, we polled hundreds of people throughout the United States using InMobi Pulse to get their opinion.
More About Advertising
JANUARY 10, 2020
WPP’s David, named after David Ogilvy, is one of the brightest stars in WPP’s somewhat troubled creative firmament, but the Miami-based agency has been hit by a big breakaway including some of the founders, to form indie agency Gut. But David has been given a big vote of confidence by flagship client Burger King with.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
JANUARY 9, 2020
As part of the 2019 year-end congressional appropriations wrap-up free-for-all, Congress adopted a new Section 642 of the Communications Act that significantly changes how a cable operator advertises and bills video subscribers. The law applies to both stand-alone video programming packages and the video portion of bundled plans that combine video programming with broadband Internet service.
Single Grain
JANUARY 10, 2020
Shopify is simple and easy-to-use e-commerce software that powers more than 1 million merchants. With so many online stores competing for customers, it can be hard to get the desired organic visibility for your own Shopify store. But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs.
More About Advertising
JANUARY 10, 2020
A source “close to Prince Harry” told Vanity Fair that Meghan and Harry “plan to be the royal version of the Beckhams.” Apparently, a major reason for the couple standing down from the Royal Family is so that they can “build their own Sussex Royal brand,” which they think will bring in enough income to.
Fuel Lines
JANUARY 9, 2020
“You cannot discover new oceans unless you have the courage to step away from the shore” – Nobel Prize-winning author André Gide. I read an insightful article on why the focus of a company’s (agency’s) business strategy should not be upon its competitors. The article was written by Gabor George Burt, internationally recognized expert on innovation, creativity and strategy development and the author of the book, Slingshot.
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All About Advertising Law
JANUARY 8, 2020
With the arrival of 2020, many people have begun their New Year’s resolutions to get healthier and lose weight. Is “diet” soda the secret to weight loss success? Not according to the Ninth Circuit, which held last week that it is not reasonable to believe that drinking “diet” soda will help in efforts to lose weight and affirmed dismissal of a false advertising lawsuit.
Single Grain
JANUARY 8, 2020
Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets, consumer interests, privacy regulations and, of course, technology all come together in a melting pot that is as frustrating as it is potent.
More About Advertising
JANUARY 9, 2020
One door opening when another closes has (nearly) always been the way in adland although one suspects there are quite a few people waiting for the next door to open as agencies – in the UK and US anyway – cut back. Racquel Chicourel, one of the senior execs at troubled M&C Saatchi who took.
More About Advertising
JANUARY 9, 2020
Wieden+Kennedy is making its debut for the National Trust – won towards the end of last year – with a year-long online, social and print campaign hymning the National Trust’s role as an oasis of calm in a noisy, hectic world. The campaign uses some words from NT founder Octavia Hill from 1883. The NT.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 9, 2020
Good luck to Ofcom’s Sharon White as she takes over as boss of the john Lewis Partnership when the owner of the eponymous department stores reports Christmas like for like sales down two per cent and dispenses with the service of John Lewis MD Paula Nickolds, bizarre timing as White (below), who has no retail.
More About Advertising
JANUARY 8, 2020
Sir Martin Sorrell’s S4Capital has announced another “merger’ (its favoured term), this time with Mexico City’s award-winning Circus Marketing, described as a fully integrated digital agency. Circus, which also has an office in Spain, will be rolled into S4C’s content practice, headed by MediaMonks. The move boosts S4C’s LatAm presence which now boasts eight locations.
More About Advertising
JANUARY 8, 2020
Earlier this year Virgin Media took a truly data-driven approach to creative solutions, embodying the ‘unlimiting’ power of its services with a unique UK-wide campaign that physically broke out of more Out of Home frames than ever before. Virgin Media set the challenge to relaunch its brand, with the ambition to stand out in a.
More About Advertising
JANUARY 7, 2020
The gambling industry, unfortunately, helps to keep quite a lot of ad agencies afloat these days. Some (like Mother) take a stand and won’t pitch for betting business, but most agencies cast moral considerations aside, happy to take the money and the creative opportunities. Thankfully it looks like no agency was involved in this clear.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 7, 2020
Vaping has become a teen scourge, and according to the Truth Initiative, 50 per cent of 15 to 24 year-olds have resolved to quit the habit this year. Truth Initiative has partnered with a bunch of TikTok influencers to start a viral movement reminiscent of the ALS Ice Bucket Challenge, which was a phenomenon in.
More About Advertising
JANUARY 7, 2020
Hope all these animals are earning danger money: recently we had a stray deer crashing a car for GoCompare and now it’s a sheep whose life flashes before it to show off the braking capabilities of Subaru’s Forester SUV. Didn’t T-roc have a sheep too recently, maybe it was a ram. This one’s from MullenLowe.
More About Advertising
JANUARY 7, 2020
When you hire Droga5 in New York it’s wise to hang on to your hat, which Seth Solomons, the new CMO of fitness brand Equinox is doubtless doing as the agency debuts its first work. Titled “the most selfless act of all” it’s a spin on ancient Greek time waster Narcissus and his, um, gift.
More About Advertising
JANUARY 7, 2020
More Veganuary, this time Lucky Generals for UK restaurant chain Frankie & Benny’s with an over-optimistic PR type trying to persuade Meat Loaf to change his name to.you’re there already. This is all getting a bit out of hand, soon you won’t be able to get a carnivore platter anywhere. Do people respond to this.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 6, 2020
Is Veganuary any better than ‘Dry January?’ Anyway it seems to have caught some imaginations, the weekend’s colour supps were full of vegan recipes. Heinz can clearly spot an opportunity so it’s running a ‘Beans Meanz Vegan’ spin on the usual as the venerable product is also vegan it seems (although many may see it.
More About Advertising
JANUARY 6, 2020
At various times WPP, as have the other ad holding companies, has been accused of being a boys’ club but no more it seems. Mark Read’s new look empire has hired Cannes Can: Diversity Collective founder Adrianne Smith (below) as global director of inclusion and diversity (a new position) working alongside head of culture Judy.
More About Advertising
JANUARY 6, 2020
Pepsi has a new tag line “That’s What I Like,” which may be one of those things that means far more to the company internally than consumers out there (like McDonald’s now venerable ‘I’m lovin’ it’ – don’t forget the apostrophe) but there you go. So here goes Pepsi with Goodby Silverstein & Partners (not.
More About Advertising
JANUARY 6, 2020
Founders Frank Bryant and James Copley to assume Group COO and UK CEO roles. All part of the Talon group’s vision for a more agile service offering to drive client satisfaction and, ultimately, growth. Talon, the independent OOH agency, announces changes to the management structure of the business with founders and managing directors Frank Bryant.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 9, 2020
Somehow or other Boots is still with us on the struggling British high street although it looks urgently in need of a retread. But people still need pharmacies.
All About Advertising Law
JANUARY 8, 2020
With the arrival of 2020, many people have begun their New Year’s resolutions to get healthier and lose weight. Is “diet” soda the secret to weight loss success? Not according to the Ninth Circuit, which held last week that it is not reasonable to believe that drinking “diet” soda will help in efforts to lose weight and affirmed dismissal of a false advertising lawsuit.
Single Grain
JANUARY 6, 2020
Software as a service (SaaS) has been around since the 1960s , believe it or not, but only recently has it entered most people's lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here's a slightly more in-depth definition of SaaS : [A] software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.
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