AdPulp
JUNE 21, 2021
Bill Bernbach is the most quoted, most respected, and most beloved advertising man in history. The Jewish kid from Brooklyn changed the score on Madison Avenue, and we continue to thank him for that. Bernbach graduated from NYU in 1933. After working in the creative department at Grey—where he met Ned Doyle—he formed Doyle Dane […]. The post Bill Bernbach, Ad Legend appeared first on Adpulp.
More About Advertising
JUNE 21, 2021
London agency St Luke’s has won yet another account – craft beer Beavertown Brewery (below, yes really.). St Luke’s won the business in a four-way remote pitch handled directly by Beavertown. Beavertown’s brands include Neck Oil, Nanobot, Lazer Crush and Gamma Ray. It was founded in 2011 by Logan Plant. Beavertown marketing director Tom Rainsford.
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Smarty Ads
JUNE 23, 2021
If you ever dreamed about a magic booster for your ad campaigns here is the good news - you have it now on your SmartyAds DSP and the name of this new feature is click booster. You can find it in your DSP dashboard, activate it, and enjoy the automatic.
Lemonads
JUNE 25, 2021
The affiliate payout is one of the most important things you need to set when you create your affiliate program. Companies that want to grow their business are always looking for the most profitable ways to promote their solutions. Affiliate marketing is a great alternative for these businesses because it creates a strong bond with potential customers with the help of independent marketers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
JUNE 22, 2021
Rory Sutherland roars like a lion. The Vice-Chairman of Ogilvy UK appears on Campaign’s podcast, wherein he pontificates at length about the agency business and how it has been boxed into a corner by clients and so-called partners who are anything but. Sutherland argues for the power of creativity to change the score for […]. The post How To Get Clients To Respect and Adopt ‘Creative Solutions’ appeared first on Adpulp.
More About Advertising
JUNE 22, 2021
Adam&eveDDB is committing more mayhem on the UK’s billboards for client Unilever; this time it’s taken a bite out a hoarding in Leeds, sitting below a mural of Leeds football manager Marcelo Bielsa. To launch Wall’s’ new Magnum and Cornetto bite-sized ice creams. Media by Mindshare. This follows hard on the heels of an A&E.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
EGC Group
JUNE 25, 2021
Earlier this year, Google made waves with the announcement that third-party tracking methods (a.k.a. “cookies”) for targeting ads to possible customers would be discontinued. Marketers who relied on this strategy were, perhaps understandably, upset and concerned at how to pivot. They can now, however, breathe a temporary sigh of relief. (Note the emphasis on “temporary.”).
AdPulp
JUNE 25, 2021
Ad Chatter, now in its second season, has “gone global” with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions. In this 40-minute episode Toby, Dan Goldgeier, and […]. The post Ad Chatter, Season 2, Episode 7: Apple, Motel 6, Rory Sutherland, Cannes, and Cryptocurrency appeared first on Adpulp.
More About Advertising
JUNE 25, 2021
Watched Eric Cantona’s documentary The United Way the other night (presented, co-written and produced by the great man) and they were all there: Becks, Fergie et al but nary a Glazer, the controversial owners in the post-Cantona era, in sight. Now the Manchester United Supporters Trust (MUST) is launching a campaign to ensure that, as. The post King Cantona is back on (Ocean) billboards in Man U supporters ownership crusade first appeared on More About Advertising.
Admixer
JUNE 25, 2021
On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023. The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]. The post Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?
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All About Advertising Law
JUNE 25, 2021
A recent decision by the Second Circuit in an antitrust case involving advertising may have long-standing effects on how competitors use each other’s names and trademarks in advertising and on settlement agreements in the intellectual property space. The Second Circuit’s decision in 1-800 Contacts, Inc. v. FTC could allow competitors more freedom to agree on restraints on the use of their trademarks.
InMobi
JUNE 24, 2021
In the United States, many consumers are ready to again leave their homes and get back into their old routines. But does this gradual reopening also include retail? To find out whether consumers are ready to shop in person again, we reached out to a representative body of over 1,800 Americans in total across the country in May using InMobi Pulse , InMobi’s mobile market research solution.
More About Advertising
JUNE 21, 2021
WPP is off to a flyer in this year’s (virtual) Cannes Lions – two years of entries – with Grand Prix for Ogilvy’s already celebrated Dove ‘Courage is beautiful’ pandemic campaign in Press and Publishing and David Miami’s ‘Moldy Whopper’ in Outdoor. Design Grand Prix went to AKQA’s ‘Looop’ for H&M and Superunion for Notpla.
SODP
JUNE 24, 2021
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party authenticated data as an alternative solution they’d be looking to implement. 85% believe their brand would benefit from a closer relationship with publishers. The leading data connectivity platform, LiveRamp ® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior marketer research* revealing how UK b
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Mediavine
JUNE 24, 2021
Google‘s plan to phase out support for third-party cookies by mid-2022 will now be delayed by almost two years, the company announced June 24. No, this is not an April Fool’s joke. (See the bottom of this post for a good one.). Leif Lessons. Google announced an updated timeline to their plan to phase out third-party cookies in Chrome. Publishers now have until 2023 before the expected cookiepocalypse.
InMobi
JUNE 24, 2021
Apple officially introduced iOS 14.5 on April 26 – or over two months ago at this stage. Of course, this was no ordinary operating system update. With iOS 14.5, Apple began enforcing its AppTrackingTransparency (ATT) framework, requiring apps to display standard messaging that would have users opt in to information being shared about them in the form of a device-level identifier (IDFA).
More About Advertising
JUNE 25, 2021
Britain’s AMV BBDO is agency of the year at Cannes, winner of a hatful of Grand Prix for client Essity as ‘WombStories’ picked up another today in the prestigious Film section. WombStories also won the Titanium Grand Prix for “game-changing” creativity. Film Grand Prix were also awarded to Nike and Wieden+Kennedy Portland for the split.
Lemonads
JUNE 22, 2021
Our RevContent Review will not only uncover the potential of its advertising platform with features, tips and prices but you’ll be fully covered with targeted personalized information for advertisers and publishers ! If you want to grow your business, raise traffic or know how to manage, control, and monetize your content on the open web, RevContent might be the right fit you’ve been looking for!
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
PrograMetrix
JUNE 23, 2021
State of Account Based Marketing in 2021. Account-based marketing (ABM) is more important than ever. Now that business is primarily happening online, businesses are fighting for the attention of key business decision-makers who are already inundated with marketing messages on multiple channels. ABM allows you to focus your B2B advertising efforts by using your marketing budget to strategically target key accounts.
SpotX
JUNE 23, 2021
Advanced TV (ATV) is here and it is taking advertising to the next level. The convergence between traditional and digital environments is providing advertisers with new opportunities to reach consumers in increasingly relevant ways across all environments. . What exactly is advanced TV? Advanced TV is television that delivers customized messaging and data targeting, similar to digital advertising, but from the consumer’s perspective, it looks exactly like a traditional TV experience with long-fo
More About Advertising
JUNE 25, 2021
Egomaniac billionaires are racing to get into space (Musk, Branson, Bezos – there’s even a petition trying to stop him coming back) and now the venerable Proceter & Gamble has entered the space race with a new iteration of Tide (its 70-year old washing powder), namely: ‘Telescience Investigation of Detergent Experiments.’ Telescience being “remotely controlled.
Smarty Ads
JUNE 23, 2021
In 1994, the first online advertising message was published. It was a 468×60 pix banner ad by AT&T with its exceptional 44% CTR. Since then, digital advertising has been enriched with loads of novelties and a wide range of creatives types. Various new ad formats were boosted by cutting-edge technology.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Lemonads
JUNE 21, 2021
Choosing the best affiliate marketing offer can be a tough task and some aspects need to be considered to get the best results before you start your campaign. If you make a little mistake during the process of choosing the best Affiliate Program, it can be a huge setback on the long path to success. If you have any doubts you can always contact your account manager, he/she will be the best person to answer your questions and help you pick the best option.
illumin
JUNE 25, 2021
Llevamos más de un año soñando con viajar. Y aunque el verano pasado tuvimos una pequeña ventana al turismo, los diferentes picos en incrementos de contagios y oleadas de la COVID19 han mantenido al sector Travel en una constante situación de letargo. Sin embargo, con el fin del estado de alarma, el 9 de mayo, […]. The post Vuelve El Turismo, Vuelve La Publicicdad Digital En Vídeo En El Sector Travel appeared first on AcuityAds Inc.
More About Advertising
JUNE 25, 2021
Ogilvy, including its David agency, has had a storming Cannes Lions, down mainly to Dove’s ‘Courage is beautiful’ campaign and David’s work for that awards machine Burger King. But it’s also managed to put Pakistan on the Cannes map for the first time, adding the Mobile Grand Prix to the Media Grand Prix (one of. The post Ogilvy wins again for Cannes newbie Pakistan's Telenor first appeared on More About Advertising.
Smarty Ads
JUNE 23, 2021
Last time when SmartyAds DSP celebrated scoring the title of high performer on G2 we announced the arrival of the new feature called ‘optimization rules’. Now that it is already released we are happy to showcase to you how this feature works so that you could augment the performance.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Lemonads
JUNE 20, 2021
The word advertorial is the marriage of the words Advertising and Editorial and it is a great content marketing strategy. In this article, we will explain to you what advertorials are, what are they good for, and how to write a kickass advertorial. Let’s get right to it¨ Advertorial Definition and Mission Definition: An advertorial is a content marketing strategy.
Paleo AdTech
JUNE 22, 2021
Kamakshi Sivaramakrishnan is on the product team at Microsoft’s LinkedIn, which acquired her company Drawbridge in 2019. She founded Drawbridge in 2011 and was its well-known CEO for eight years, making the case — largely successfully — for the validity of probabilistic methods of determining identity in marketing and advertising, where 100% accuracy is not only not requisite but almost never possible.
More About Advertising
JUNE 25, 2021
One thing that unites all Conservative governments in the UK is their desire to sell Channel 4, a free-to-air channel set up by their heroine Margaret Thatcher to challenge the duopoly of BBC and ITV. Indeed in its early days Channel 4 was referred to by some as ITV 2, as it was supported by. The post UK government moves to sell Channel 4 are “a solution searching for a problem” first appeared on More About Advertising.
Smarty Ads
JUNE 23, 2021
What are rich media ads? It's an advertising format in the Internet environment, in which a message is broadcasted to the user in an interactive and multimedia way. Let's get to know more about it. We’ll focus on the advantages of rich media banners, their most popular formats, and on.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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