Adweek
FEBRUARY 21, 2024
Amazon is planning to sunset its free, ad-supported television app Freevee in the coming weeks, according to three people familiar with the strategy--part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January. The exact date for the closure depends on a handful of.
The Ad Tech Blog
FEBRUARY 17, 2024
With the California Privacy Rights Act ( CPRA ) coming into full swing, tech startups, especially those navigating the intricate world of data privacy, might find themselves at a crossroads. This guide aims to de-mystify the CPRA, providing a practical roadmap to compliance packed with actionable insights. Understanding CPRA The CPRA sets the stage for a new era of data privacy, extending the rights of California residents and placing tighter controls on businesses processing personal data.
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VideoWeek
FEBRUARY 21, 2024
As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience. In tandem with the company’s new white paper on the topic, VideoWeek asked Paul Gubbins, VP, CTV Strategy & Marketing at Publica by IAS, what CTV publishers need to thi
Martech
FEBRUARY 20, 2024
B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 21, 2024
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in exactly the forms that it exists today. The online course, Green Shield, which is free to take and can be completed in less than an hour, is the first ad industry-focused training to incorporate social.
AdExchanger
FEBRUARY 19, 2024
Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser capabilities to support digital advertising. However, it’s impossible to replace everything that has been developed over the past 20 years to support online advertising in one giant leap. And let’s face […] The post Six Critical Business Challenges The Privacy Sandbox Must Address appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 19, 2024
Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. In many cases, they’re firmly rooted in what many, including myself, believe is an outdated requirement of seeking candidates with degrees. The evolving talent marketplace While degrees used to signal a person’s abilities, skills and potential, the landscape has changed dramatically.
Adweek
FEBRUARY 20, 2024
In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of '00s sexuality.
AdExchanger
FEBRUARY 21, 2024
The hype cycle giveth; the hype cycle taketh away. Customer data platforms (CDPs) were the hot new tech five years ago. But CDPs and first-party data are being called to tougher account. Whether it’s late to the CDP party or just on time, Gartner released its first-ever Magic Quadrant report for CDPs last week. To […] The post CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment” appeared first on AdExchanger.
illumin
FEBRUARY 22, 2024
Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so? The answer? Yes. Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-d
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Martech
FEBRUARY 20, 2024
Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.
Adweek
FEBRUARY 23, 2024
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As we work with clients, we plan to use [SLMs] because the data set [to train] is smaller, and its tasks are defined to a particular brand's needs," said Michael Olaye, ?
AdExchanger
FEBRUARY 21, 2024
Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke from a coma today, Walmart announced plans to acquire TV manufacturer Vizio on Tuesday in a $2.3 billion deal. […] The post With Vizio, Walmart Finally Places Its Stake In The Ad Industry appeared first on AdExchanger.
AdPulp
FEBRUARY 19, 2024
Are you an advertising professional in your late 30s? Great. You have about five years, give or take, to make all the money you can and reach the highest position you can. Don’t let the opportunity pass you by, because soon you’ll be too old to achieve at the highest level. You’ll also be too […] The post AARP Leads Battle Against Ad Industry’s Ageist Hiring Practices appeared first on Adpulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
FEBRUARY 20, 2024
Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.
Adweek
FEBRUARY 21, 2024
The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street.
AdExchanger
FEBRUARY 22, 2024
“Hey PMax, can you write this article for me?” We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative capabilities. Google first introduced AI-generated creative in PMax late last year, marking the first […] The post Performance Max Takes Its First Steps Into Auto-Generated Video appeared first on AdExchanger.
Ad Monsters
FEBRUARY 20, 2024
Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox. IAB Tech Lab CEO Anthony Katsur stated that the Privacy Sandbox analysis report indicates the industry’s lack of readiness and identifies multiple hurdles to implementation due to
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
FEBRUARY 19, 2024
Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.
Adweek
FEBRUARY 20, 2024
Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for, and how we maintain it. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user's email or messaging inbox with marketing offers and announcements. Because consent is a.
AdExchanger
FEBRUARY 19, 2024
The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands’ email marketing methods. Previously, direct-to-consumer (DTC) brands scouted for potential customers on social media, where site pixels, cookies and mobile device IDs facilitated practically endless custom audiences. But now, DTC brands are doubling down on direct outreach via email […] The post DTC Brands Are Trying Email, Since Social Alone Won’t Cut It appeared first on AdExch
Seth Godin
FEBRUARY 23, 2024
If you were around when the Model T was first announced, you could have built the organizations that became Disney, McDonald’s and Holiday Inn, all of which were powered by cheap, plentiful cars. You could have become a major developer of suburbs, mortgage banking and even pop music record labels (car radios changed the way music was consumed).
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
FEBRUARY 22, 2024
The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.
Adweek
FEBRUARY 19, 2024
VisitBritain's longstanding "Great" tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation's appeal on the world stage. The campaign has been running for 12 years. It debuted long before Britain's exit from the European.
AdExchanger
FEBRUARY 19, 2024
Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give "sorta CTV" a try. The post How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming appeared first on AdExchanger.
Oko
FEBRUARY 21, 2024
Sometimes, it’s good to be lazy. For publishers, so-called “lazy loading” ads are a prime example. Lady loading ads allow you to enhance your user experience, while getting the most out of your ad revenue. But how does it work? We’ll explain everything you need to know. What is lazy loading? Lazy loading is a […] The post Should I Implement Lazy Loading Ads?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
FEBRUARY 20, 2024
Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.
Adweek
FEBRUARY 23, 2024
Book bans in American public schools are on the rise, increasing by 33% over the 2022-23 school year compared with the previous year, according to nonprofit PEN America. And diversity, equity and inclusion education is under attack--just last month in Florida, the Board of Governors banned public funding of DEI programs across state universities. A.
AdExchanger
FEBRUARY 23, 2024
Reddit’s long-anticipated plan to go public is finally coming to fruition. The social network is expected to IPO next month under the stock ticker “RDDT.” The company was valued at $10 billion at the end of its Series F funding round in 2021, however it’s been advised by investors to consider a valuation of $5 […] The post What Reddit’s IPO Filing Reveals About Its Ads Business appeared first on AdExchanger.
Basis
FEBRUARY 21, 2024
From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. And while B2B buyers are also varied, they’re all ultimately looking for the same thing: a product or service that provides a solution to their problem. But the characteristics of those B2B buyers are changing, as is their path to purchase.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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