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The longstanding U.K. government’s “Great” tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation’s appeal on the world stage.
The campaign has been running for 12 years. It debuted long before Britain’s exit from the European Union and just ahead of the 2012 London Olympic and Paralympic Games and Queen Elizabeth II’s Diamond Jubilee, established to showcase the countries of Wales, England, Scotland and Northern Ireland to the world.
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