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Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. As the advertising industry contends with shifting consumer behaviors, the decline of third-party cookies and rising concerns over brand safety, theres a solution that stands out as both effective and future-proof: direct partnerships with local news organizations.
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Amazons move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday its building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches.
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If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. That feeling of immense possibility clouded by complexity is where many marketing teams sit today.
Not all customers are fans. And not all fans are the sort of customers you can thrive with. Cadres of supporters often migrate into one of two camps… The generous stans (a more positive riff from a twenty-year-old Eminem track), are there for the work and the change being made, all the time. It’s a form of support, but more than that, identity.
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Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last years $500 million acquisition of Influential.
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All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an advantage over his adversaries. And Henry Ford had machines that allowed him to produce items far cheaper than the competition. Now, almost all technology magic is widely available and cheap. Technology has been the engine of cultural and economic change, and it’s no longer concentrated in the hands of a few.
Key Points Curation represents a fundamental shift in decisioning power from demand-side platforms (DSPs) back to supply-side platforms (SSPs) and publishers While publishers aren't seeing material benefits from curation yet, the infrastructure and opportunities for publisher-led curation are rapidly developing Publishers must audit their first-party data assets and understand what makes their inventory unique to capitalize on curation opportunities The current curation landscape suffers from fe
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Googles recent clarification that it can still crawl and index web content even after publishers opt out of its AI training serves as yet another reminder of how little control publishers have historically had within the Google ecosystem. Heres a look at whats in and out for publishers in the era of Google AI Overviews and the rise of AI platforms.
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