Gods of Advertising
SEPTEMBER 9, 2018
I have news. I am excited to announce my new role as Executive Creative Director for R2integrated, a full service digital marketing agency. R2i has several offices, including Silicon Valley (home base) and their headquarters in Baltimore, where I will also be spending time. As of this writing, I’ve had one official meeting, so I can’t really comment on the agency’s work or philosophy.
More About Advertising
SEPTEMBER 14, 2018
Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new plan. VW spent $6.7bn on advertising in 2016 although Sengpiehl says he wants to spend.
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InMobi
SEPTEMBER 13, 2018
Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. If people aren’t enticed to view, hear and interact with your ad, then your ad campaign will fall flat. The success of any mobile marketing effort rests on the creative.
Advertising to Baby Boomers
SEPTEMBER 11, 2018
Retail's new niche: Aging baby boomers The number of senior citizens in the United States is expected to nearly double by 2050, creating a fast-growing niche for retailers and manufacturers. Odd sentence. What is an ‘aging’ baby boomer? I guess one who isn’t dead. That would be true of any demographic. How about ‘fast-growing niche’? I guess in the grand scheme of things, thirty-odd years is a nanosecond.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
SEPTEMBER 9, 2018
You know a kid with a dream. How are you supporting this young person and the dream that she or he holds dear? When you are a parent, a teacher, an uncle or aunt, or a good neighbor, you find a way. Nature’s Bakery has partnered with Philadelphia-based creative agency Red Tettemer O’Connell + Partners […]. The post Nature’s Bakery Fuels the Phenomenal appeared first on Adpulp.
More About Advertising
SEPTEMBER 14, 2018
Who’s going to buy MDC Partners now? We’ve asked this question before (and had no takers) but chairman and CEO Scott Kauffman has resigned after three years during which time the company seemed to be recovering until it missed all its targets this year. MDC owns Anomaly, CP+B and 72andSunny among others so it must.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
SEPTEMBER 14, 2018
From a young age we are taught about goal setting and (usually) to have a 5-year plan. The primary reason for this is that, to achieve a goal, it is said that one has to be able to visualize the goal and manifest it in his / her mind over time. More concretely, there are steps that need to be taken to achieve goals and without the goal in mind, the steps to get there would not be clear.
AdPulp
SEPTEMBER 14, 2018
Mountain Valley Spring Water is “the healer and hydrator of leaders, fighters, legends.” It’s a bold statement from a proud, long-enduring American company. One based on historical fact. Elvis used to ask for a six pack of Mountain Valley Water before every performance. Sinatra also favored the water. And Secretariat famously drank Mountain Valley Spring […].
More About Advertising
SEPTEMBER 12, 2018
Digital agency network VML may have an interesting future in Mark Read’s new broom WPP – some have speculated it might be combined with one of WPP’s creative agency networks – but, whatever happens, digital agencies seem set to play a bigger role under Read. VML Europe is now helmed by former Y&R CEO Jon.
InMobi
SEPTEMBER 10, 2018
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the “InMobi | AppsFlyer Mobile Soirée,” an event organized by InMobi in partnership with mobile measurement partner - AppsFlyer.
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AdGlow
SEPTEMBER 13, 2018
The Russia World Cup 2018 was a huge opportunity for brands to grow social media engagement and increase brand awareness. BIMBO , the global leader in the baking industry wanted to take advantage of this massive event and work with Adglow to leverage innovative social advertising technology to increase their brand reach and engagement.
AdPulp
SEPTEMBER 11, 2018
When I was a boy, my grandpa would ask me the same question over and over. “What did you learn in school today?” The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most […]. The post What Did You Learn Today? appeared first on Adpulp.
More About Advertising
SEPTEMBER 10, 2018
Are brands rediscovering the joys of TV in this tricky year for digital ads? Nestle’s Aero hasn’t been on UK TV for six years but it’s bouncing back with this perky number from JWT London, featuring the “Bubblophone” (as in gramophone) which injects the bubbles in Aero with 1930s style big band music. No SFX.
InMobi
SEPTEMBER 9, 2018
In layman’s terms, the core purpose of marketing is to influence customers’ buying behavior for higher sales and ROI. But for any marketer, the difficulty lies in running thoroughly researched marketing campaigns on an ongoing basis. Given how trends come and go in a flash, marketers often struggle to stay on top of changing customer expectations and buying behaviors.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
SEPTEMBER 13, 2018
The ink was barely dry on our Monday blog when a new skirmish broke out (both on Twitter and in official records) in the FTC’s long-brewing remedy wars. This time the battle took place in another unlikely location – three Made in USA settlements. First to set the scene. The FTC generals announced that they had accepted surrenders from three combatants who were attempting to sell products allegedly mislabeled as Made in USA.
AdPulp
SEPTEMBER 10, 2018
What often separates the most successful ad people from others? The ability to effectively speak and communicate. We all can have great ideas and vision, but without the ability to sell them, those ideas won’t get anywhere. And public speaking is of the areas ad agencies often don’t train employees or work to nurture their […]. The post Speak With Impact Lets You Shine In a Communicator’s World appeared first on Adpulp.
More About Advertising
SEPTEMBER 10, 2018
Is this Victoria Beckham as you’ve never seen her before? The fashion designer is making her debut at London Fashion Week, her tenth year in the fashion business, celebrated with these striking images by photographer Juergen Teller on London’s iconic Piccadilly Lights, owned by property company Landsec and operated by Ocean Outdoor. Ocean CEO Tim.
InMobi
SEPTEMBER 9, 2018
InMobi has been nominated in 4 categories at the MMA India Smarties 2018 - the world's only global mobile marketing awards program honoring innovation, creativity, and success. The shortlists are in recognition of InMobi’s leading work with brands such as Diageo, Ultimate Ears and L'Oréal in India and helping them achieve their marketing objectives through mobile.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
SEPTEMBER 12, 2018
Venable clients that engage in selling goods and/or services over the internet should evaluate whether the recent Supreme Court decision in South Dakota v. Wayfair will now require them to begin collecting sales and use taxes in states where they have not previously done so. In the Wayfair Case the Court held that a state can require a remote vendor to collect its sales/use tax based merely on “economic nexus” with the state.
AdPulp
SEPTEMBER 10, 2018
It’s “Week One” in NFL land. How did you game turn out yesterday? Tonight on Monday Night Football, ESPN is breaking new creative from Droga5. “Whether it’s a memorable play or an infamous fumble, achieving highlight status on SportsCenter is a badge of honor,” said Wanda Young, SVP of Marketing and Consumer Engagement, ESPN. In […].
More About Advertising
SEPTEMBER 11, 2018
How do you plan for decision making? It’s a question to ask yourself on a daily basis. As humans, we make around 3,500 choices a day. Which shoes to wear. What to eat for lunch. Balancing the ‘looking at your shoes/gazing just left of the person opposite you on the tube’ ratio. We’re so overwhelmed.
More About Advertising
SEPTEMBER 11, 2018
Netflix CEO Reed Hastings famously said that the company’s biggest competitor is sleep, as IPA president Sarah Golding reminds us in relation to the trade body’s new Touchpoints survey, which shows Netflix viewer numbers up 45 per cent over the last year, while sleep times remain unchanged at eight hours 11 minutes a night. Regular.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
SEPTEMBER 14, 2018
The number of senior departures from Ogilvy UK is scarcely believable and now CCO Mick Mahoney is the latest to leave. Mahoney (below) follows in the footsteps – doubtless still sizzling Road Runner style – of fellow CCO Emma De La Fosse (who’s gone to rejoin former boss Annette King at Publicis), ad agency CEO.
More About Advertising
SEPTEMBER 10, 2018
Ad agencies are stuffed full of futurologists. If this lot actually know anything we’d all better watch it as, all over the world, they’re predicting a Blade Runner-like dystopia. Latest is Woolmark in a new Australia first, the world later big budget campaign from TBWA Sydney. Among other things, they’re doing horrid things to sheep.
More About Advertising
SEPTEMBER 14, 2018
“Amazing starts here” says adam&eveDDB in its debut campaign for the National Lottery and it’s pretty amazing too – suggesting that winning the Lottery can fix an impending divorce. Breaking on the X Factor this weekend. There’s a hardworking fisherman up in Scotland whose wife can’t stand the absences and worry any more until.
More About Advertising
SEPTEMBER 12, 2018
Brand and marketing consultancy Prophet has released its fourth annual brand relevance survey after surveying 47,845 consumers across the UK, US, Germany and China about 800 brands. It partnered with Research Now SSI. In the UK the top three are Apple, Lego and Playstation, in the US Apple and Amazon lead. The UK top ten.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 12, 2018
“When the facts change I change my mind. What do you do sir?” is a quote attributed to famous economist John Maynard Keynes. Former WPP boss Sir Martin Sorrell (below) is not quite as famous but he seems to have changed his mind too. Launching the prospectus for his new venture S4 Capital Sorrell says.
More About Advertising
SEPTEMBER 13, 2018
Now that the summer is over, the tans are fading and the days are getting shorter, the only sensible thing to do is to plan the next holiday. Virgin Atlantic, Virgin Holidays and easyJet all launch new campaigns this weekend with just that in mind.
More About Advertising
SEPTEMBER 12, 2018
Britvic is celebrating 80 years in business – not bad for soft drink company outside the big two of Coke and Pepsi – and has produced a diverting film with some of its ads over the years. Britvic began as chemist shop in Chelmsford and morphed into the British Vitamin Company before its current FTSE250.
More About Advertising
SEPTEMBER 13, 2018
Publicis Groupe has seen the odd spot of turmoil over the years as various execs vied to succeed CEO Maurice Levy but supervisory board chairman Levy and biggest shareholder Elizabeth Badinter has expressed satisfaction with its new leadership by re-apppointing CEO Arthur Sadoun and Publicis Media boss Steve King to its management board for another.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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