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SEPTEMBER 8, 2017
Company CEOs rarely receive a good press. The UK government recently announced a new governance code that will require listed companies to publish the pay gap between their chief executive and the average British worker. A response to the howls of protest that chief executive pay is out of control and CEOs over-valued. There’s another.
AdPulp
SEPTEMBER 4, 2017
DDB chairman Keith Reinhard is a member of the Advertising Hall of Fame. Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald’s “You Deserve a Break Today” and for the Big Mac tongue twister, “Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun.” He also penned State Farm’s long-running theme, […].
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InMobi
SEPTEMBER 6, 2017
InMobi, a global mobile advertising platform, announced its exclusive ad monetization partnership with Airtel Wynk Music for premium display slots on India’s favourite on-the-go music destination. The partnership enables advertisers to reach over 21 million monthly active users through a variety of high-impact in-app ad experiences. Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience to its users through this strategic alliance with InMobi.
Advertising to Baby Boomers
SEPTEMBER 7, 2017
Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Now in its fourth year, the Mature Marketing Summit is firmly established as Europe's leading conference for all interested in marketing for older consumers … Old New News Flashes : Boomers' role in entrepreneurship is, well, booming … Not exactly cutting-edge journalism if you’ve kept up with NostraChuckus through the years: Entrepreneurs & Baby Boomers Part
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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SEPTEMBER 8, 2017
Lamb is the meat we can all eat, regardless of religion, according to Australian lamb producers in this diverting piece from The Monkeys, now owned by Accenture of course. So we have one J. Christ hosting his wide circle of acquaintances for lunch (although there’s one notable absentee.) Will no doubt offend people of all.
AdPulp
SEPTEMBER 5, 2017
Oxford-educated, Lucy Jameson, recently stepped down as chief executive officer of Grey London. The Drum asked her about her adult gap year and her “expert internship” at Facebook. I found it fascinating to observe the difference between how people react to you when they think you’re just a random intern vs when they know you’re […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
SEPTEMBER 7, 2017
By now, anyone who is even a casual reader of our blog should know about the Federal Trade Commission’s (FTC) “Made in USA” requirements. As we have explained elsewhere , the FTC requires that a company’s products be “all or virtually all” manufactured in the United States (as well as “finally processed” domestically) for the company to make a “Made in USA” claim.
More About Advertising
SEPTEMBER 6, 2017
Is all well at WPP’s GTB agency, formerly Team Detroit, which handles Ford globally? Ford itself has been struggling in some respects, highly profitable but saddled with a rather moribund model line-up and valued at less than the (admittedly overvalued) Tesla. Now GTB has hired car industry veteran adman Tito Melega (below) as its new.
AdPulp
SEPTEMBER 8, 2017
Pizza is a wonderful culinary creation and one of America’s most beloved foods. Pizza practically sells itself—even when it’s greasy and kind of gross. Take Domino’s and the brand’s hyper-authentic approach on Instagram. When your pepperoni pizza is on point.
AdPulp
SEPTEMBER 2, 2017
Wieden+Kennedy/NY was handed a cherry assignment from their new client Fox Sports. Fox wanted a commercial for each of the 12 football programs in the Big 10 Conference. For the agency that used to work on ESPN and still works on Nike, this assignment was a walk in the park. Sadly, the agency paraded some […]. The post Flags Thrown for Regional Cluelessness And Second Hand Sources appeared first on Adpulp.
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More About Advertising
SEPTEMBER 8, 2017
BMW is about to unveil a branding for its luxury models – Bayerische Motoren Werke – devised with big German agency Serviceplan Campaign International, based in Hamburg. The new platform includes BMW’s 7 Series, the new BMW 8 and the new BMW X7 SUV. BMW head of marketing and communications Uwe Dreher says: “Bayerische Motoren.
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SEPTEMBER 4, 2017
Adland’s finest produced a rich crop of winners in August so here goes. Burger King ‘Mystery Burger’ from Buzzman. Wieden+Kennedy Tokyo for Shiseido’s new Waso. Adam&eveDDB for McCain. Droga5 for betting app kwiff. W+KLondon for Arla’s Moonicow. And let’s include ‘Second Speech’ from A&E for Volkswagen (landed on September 1 but the highest scoring of.
More About Advertising
SEPTEMBER 4, 2017
I see that Droga5’s David Kolbusz has been choosing “three ads I had nothing to do with” for TV body Thinkbox, one of which didn’t air and they didn’t feel able to show – so Kolbusz describes it. Here goes then, it’s Jonathan Glazer for Cadbury’s Flake – that source of oral satisfaction through the.
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SEPTEMBER 4, 2017
Bell Pottinger CEO James Henderson (left) has resigned in the wake of the Gupta scandal – the UK PR firm has been accused on fomenting a fake news scandal to bolster the fortunes of the Indian Gupta family in South Africa – and the PRCA trade body has already upheld a complaint against the firm,
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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SEPTEMBER 4, 2017
WPP’s Ogilvy & Mather is reported by The Times to have won a big new assignment from the UK’s department of international trade to devise and run a campaign – “Exporting is great” – to try to boost exports by Britain’s 30,000 SMEs as the Government tries desperately to show that there’s life after Brexit.
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SEPTEMBER 4, 2017
Another ad featuring the dsystopian nature of modern life, this time from AMV BBDO/BBDO New York for Mars’ Galaxy (Dove in the US). Last time out in 2013 (quite a big gap) Galaxy resurrected Audrey Hepburn courtesy of CGI. This time it’s living Jade Anouka, an activist, poet and actress.
AdPulp
SEPTEMBER 6, 2017
Stock photography and videography is the bane of any respectable art director’s existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there’s no law against using stock well. The “Generic Millennial Ad” above was created […].
All About Advertising Law
SEPTEMBER 8, 2017
For some time now the Children’s Advertising Review Unit (CARU) has been guided by the able hands of Acting Director Phyllis Spaeth. The Council of Better Business Bureaus (BBB) which oversees both CARU and NAD just announced the conclusion of their search for a new permanent director — Dona Fraser. Phyllis returns to her previous role as Associate Director.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
SEPTEMBER 8, 2017
Savvy consumers are generally aware that new computers often include pre-installed software. However, most consumers do not realize that lurking behind their screens is software that computer manufacturers include to pad profit margins. And, because such pre-installed software is often harmless (if obnoxious), it is often called bundled software, bloatware or – the most vulgar reference – crapware.
More About Advertising
SEPTEMBER 8, 2017
The British have a peculiarly intense relationship with property: they love it, want it and it drives them nuts. Hardly surprising as it takes all your money or stays, distressingly, out of reach. So it’s brave of upscale estate agent Savills to tackle this head on, which it does in a rather winning new campaign.
More About Advertising
SEPTEMBER 8, 2017
Bell Pottinger, the big london PR firm torpedoed by its leading role in the Gupta/Oakbay Capital scandal in South Africa, will go out of business next week unless a last minute buyer is found. Its successful Asian business says it is ring-fenced from the London disaster and will trade on as Klareco Communications. Agency execs.
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SEPTEMBER 8, 2017
Trinity Mirror CEO Simon Fox is a brave man. Now he’s on the brink of buying Richard Desmond’s Northern & Shell publishing empire, publisher of the Express newspapers and OK! magazine, for a top price of £135m. Desmond bought the Express in 2000 for £125m but has since extracted many more millions in dividends through.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
All About Advertising Law
SEPTEMBER 7, 2017
Big day at the FTC for influencer announcements! The FTC announced its first ever settlement with social media influencers. At the same time they followed up with a second round of warning letters to a large group of influencers. Finally the FTC updated its FAQs on endorsements with some guidance, including its current views about what phrases are and are not clear in disclosing a material connection.
More About Advertising
SEPTEMBER 7, 2017
Italian fashion company Diesel has departed Anomaly (not for the first time) and booked into Publicis Italia, whose debut is very, very Frrrench (still with us?) You can tell it’s French because Edith Piaf kicks things off. Diesel says it wants to do something different in a smartphone-dominated world that’s becoming ever more conformist and.
More About Advertising
SEPTEMBER 7, 2017
Accenture’s acquisition spree continues,now it’s buying Matter, a San Francisco based firm that specialises in product design. Matter will be combined with Accenture’s design operation Fjord. Recent Accenture marcoms buys include Wire Stone, The Monkeys, Kunstmaan, Karmarama, SinnerSchrader and IMJ. Its Fjord now employs over 1,000 people in 35 offices worldwide.
More About Advertising
SEPTEMBER 7, 2017
WPP bought a stake in New York podcast firm Gimlet for £3.8m the other day (clients include Google, Ford and ebay), as it does. But the Evening Standard’s This Is Money helpfully reminds us that this is WPP boss Sir Martin Sorrell’s 33rd deal of the year, about one a week. This is far in.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 6, 2017
It never rains but it pours – on WPP at the moment anyway – and now Gideon Spannier reports in Campaign that Barclays is poised to move its £60m media account to Omnicom from WPP’s Maxus. Maxus is being merged into WPP sibling MEC and clients, unsurprisingly, often take a dim view of such doings.
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SEPTEMBER 6, 2017
MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’ and will now be known as Wavemaker, named after MEC’s content division. Wavemaker will be positioned as a “media, content and technology” agency, not a bad notion as media agencies try desperately to differentiate themselves.
More About Advertising
SEPTEMBER 5, 2017
Optician Specsavers also sells hearing aids and, among other things, good hearing is important if you’re receiving an emergency request from the Arctic. Specsavers has arguably the best in-house creative unit, quite happy to stick with the same campaign year in, year out if it works.
More About Advertising
SEPTEMBER 5, 2017
Mother seems to be making more ads for Boots since it lost the account to Ogilvy and WPP – the result of a procurement-driven deal with Walgreens Boots Alliance – than it did before. Maybe Boots here are less than pleased with this turn of events and are busily shifting the budget as rapidly as.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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