More About Advertising
OCTOBER 13, 2016
The move to bring holding company agencies under one roof continues and WPP has just announced that its to combine all its Amsterdam operations in a new location, the Rivierstaete building in the centre of the city. The new office will bring together 30 companies and about 1,500 people in 19,000 square metres of space.
AdPulp
OCTOBER 14, 2016
Frankly, I’m sick of talk about “storytelling.” All brands and marketers and ad people think they’re now in the business of storytelling, to the point where the word is meaningless. Even worse are people who use the word “story” as a concept the way snotty, wanna-be aristocrats use the word “sport.” Thankfully, we get none […]. The post Sell With A Story Keeps It Personal For A Change appeared first on AdPulp.
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Advertising to Baby Boomers
OCTOBER 14, 2016
Twitter is teetering: Twitter Shares Plunge, as Suitors Appear to Lose Interest By Yoree Koh (WSJ) Twitter Inc.’s shares plunged 12% on Monday as the odds of a sale appeared to dim further, shifting attention back to the social-media company’s troublesome pursuit of a strategy to jump-start user and revenue growth. Salesforce Walks Away from Twitter Deal by David Faber (NBC News) … After reports that companies like Google and Disney had already backed off bids for Twitter, Salesforce had been le
InMobi
OCTOBER 12, 2016
InMobi has featured as a Global Platinum Advertising Partner for the third year in a row in the 2016 edition of the Top 25 Global A dvertising Partners released by TUNE, the leading mobile analytics platform. Ranked No. 7, InMobi has been recognized as a high-performing partner that helps Advertisers reach the marketing goals by delivering on what marketers need the most - RESULTS.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
OCTOBER 11, 2016
WPP’s Sir Martin Sorrell has been strangely quiet recently – by his own voluble standards anyway – but he’s been regaling delegates at the Festival of Marketing in London as only he can. Other speakers at the event include Monica Lewinski and an account manager from Truffle Social (whatever that is) so it’s a broad.
All About Advertising Law
OCTOBER 14, 2016
Join Venable on October 27 for a half-day workshop in the firm’s Los Angeles office designed to make sense of recent enforcement actions involving social, influencer, and native campaigns. Venable’s Amy Ralph Mudge , Randy Shaheen , Melissa Steinman , and Po Yi will share best practices that in-house counsel and compliance personnel at brands, agencies, and publishers can use to mitigate legal risk.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
OCTOBER 12, 2016
Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. The user is rewarded with relevant goodies, the advertiser has the user’s undivided attention while the video ad is playing which results in higher performance and therefore, the publisher earns more revenue.
More About Advertising
OCTOBER 9, 2016
In today’s data fixated, social media obsessed and increasingly f *d up ad agency universe, in “Ugly Is Only Skin Deep,” Dominik Imseng has not only given us a superbly written and well researched history of the unique DDB, VW “Beetle” relationship of the 60’s and 70’s, he has unequivocally reminded us of that oh so.
All About Advertising Law
OCTOBER 13, 2016
Note: We have revised the description of the terms of the settlement in our recent blog post on the Carribean Cruise Line TCPA matter. Click here to read the revised post. Having trouble sleeping and need something to read? Lucky for you the Consumer Financial Protection Bureau (the Bureau) recently released its 1700+ page final rule for prepaid accounts under the Electronic Fund Transfer Act and the Truth in Lending Act.
More About Advertising
OCTOBER 14, 2016
Giovanni Rana’s Rana Group makes fresh pasta as well as running nearly 30 restaurants worldwide, mostly in Italy but with outposts in london and New York. It supplies some of Sainsbury’s own label products, which are actually pretty good. Now Gio, who’s 80, has hired The Martin Agency in the US and Martin has produced.
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More About Advertising
OCTOBER 10, 2016
Havas has bought Target Media and Communications Group (Target MCG), said to be the the UK’s leading entertainment media group. Target MCG includes Target Media, Target Live, Organic and Superhero and will be part of Havas Media Group. In 2015 Target earned revenues of £10m, employing about 100 people. Based in London it works in.
More About Advertising
OCTOBER 14, 2016
Dove Portugal has picked up the ‘Real Beauty’ baton by wiring up blokes to a heart monitor and then showing them pics of various women, beginning with magazine cover model types. But then Dove shows them their nearest and dearest (of all ages) and the monitor goes thump, thump, thump. From Black Ship. Not sure.
More About Advertising
OCTOBER 11, 2016
Google keeps changing the world as, in its own way, has Monotype over the years. Details are emerging of a joint initiative between the two – the Google Noto Project – aimed at developing “a typeface family that encompasses all languages with a harmonious look and feel, while digitally preserving rarely used languages, to help.
More About Advertising
OCTOBER 12, 2016
We’re still waiting to see what McDonald’s’ groovy new data-driven DDB-dominated agency in the US looks like and curious to know what it’s going to be called. But Leo Burnett in the UK is still on the case and it’s produced a bright new poster campaign underlining what they’re calling the “universal appeal” of some.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
OCTOBER 12, 2016
Nobody ever seems to like Nescafe ads but that hasn’t stopped owner Nestlé becoming the biggest food company in the world. These days it says it’s into “health and wellness” too but don’t we all, darlings. Lately it’s been trying to inject some humour into the presentation of some of its brands, notably with the.
More About Advertising
OCTOBER 13, 2016
The takeover of MullenLowe, the result of a merger between two Interpublic networks, by Lowe’s digital arm Profero continues. One Buster Dover (who sounds rather frightening) has been appointed as managing director of MullenLowe Group in the UK. Dover was managing director of MullenLowe Profero and before that head of digital at VCCP. New MullenLowe.
More About Advertising
OCTOBER 13, 2016
Back in the day British prime minister Harold Macmillan replied “events, dear boy, events” when asked what could blow his hitherto successful government off course. And they did, of course, when the Profumo scandal broke. Which might strike a cord with Samsung CMO David Lowes (below) who is reported to be seeking an agency to.
More About Advertising
OCTOBER 11, 2016
Much excitement in the tabloids over a new incarnation of the Oxo family, now the property of Premier Foods. Isn’t Gogglebox a boon to the ad industry? Now you can put families on sofas again. But, being Oxo, it’s round the kitchen table soon enough – which agency JWT has been doing for decades. But.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 10, 2016
Sometimes think this site should be called More About Charity such is the incidence of good works. They do win lots of awards, of course. Now it’s Leo Burnett’s turn on behalf of End Youth Homelessness, a charity trying to keep young people off the streets but in a good way. What’s the word.visceral? Are.
InMobi
OCTOBER 12, 2016
Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated 'TV + Mobile' campaigns compared to 'TV only' campaigns. The multiscreen approach is seen to deliver significantly higher impact on stimulating purchase intent in consumers in addition to being more cost-effective as compared to 'TV only' campaigns.
InMobi
OCTOBER 12, 2016
This post first appeared in ET Retail Shopping is therapy. Many psychologists have written about the joy associated with discovering something new. Discovery raises the level of serotonin, the neurotransmitter chemical known as the happiness drug. We’ve all fallen victim to the addictive power of shopping. While reams have been written on the science of shopping for the physical world, the blueprints on digital are sparse.
More About Advertising
OCTOBER 14, 2016
That didn’t take very long did it? Unilever and Tesco have settled their differences over prices, which resulted in Unilever products disappearing from the Tesco website (briefly). Unilever must have read our story yesterday pointing out the reputational damage the accusation of greed could cause. Quite how things between the consumer goods giant and the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 14, 2016
Cadbury has been trying all sorts of wheezes to get us interested in the reincarnation of the Milk Try Man/man in black (or whatever you call him), a stalwart of its TV advertising back in the day. Tricky one for agency Fallon this; the old ads weren’t actually that good although the man himself, delivering.
More About Advertising
OCTOBER 13, 2016
The spectacular stand-off between Unilever and Tesco over the former’s desire to raise wholesale prices by about ten per cent can be seen as another arm wrestle between brands and supermarkets – albeit on an epic scale. It’s made more interesting because Tesco CEO Dave Lewis formerly ran Unilever’s huge Personal Care division so we.
More About Advertising
OCTOBER 10, 2016
BBH client St John Ambulance is running a campaign trying to increase knowledge among parents of cardiopulmonary resuscitation (CPR) when babies stop breathing. A survey of 2000 parent says this is what they fear most. So the agency has created a CPR babygrow with the appropriate instructions and teamed with another client, Tesco, to give.
More About Advertising
OCTOBER 10, 2016
First we had tech companies (Apple in particular) taking over music, now it seems to be brands. The music business really has got itself in a mess. As someone observed to me the other day, the small number of big owners have actually killed off labels and much music diversity (and revenue) in the process.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 12, 2016
The big broadcasting event this winter will be the debut of The Grand Tour, Jeremy Clarkson and friends’ (if such they be) new version of the BBC’s Top Gear on Amazon Prime. Amazon has clearly spent zillions on this and we’ll have to wait and see if this is just the most expensive holiday in.
All About Advertising Law
OCTOBER 10, 2016
We wrote previously about the FTC’s efforts to hold an affiliate network (LeadClick) and that network’s successor (CoreLogic) responsible for their role in working with LeanSpa, a marketer of dietary supplements. LeanSpa primarily marketed its diet products through “fake news” stories placed by affiliate marketers. Here is a link to an example of the “fake news stories” at issue: https://www.ftc.gov/sites/default/files/documents/cases/2013/08/130828leanspaexha
All About Advertising Law
OCTOBER 11, 2016
The United States Court of Appeals for the D.C. Circuit today issued a highly anticipated decision in PHH Corp. v. CFPB (Case No. 15-1177). In a 110-page decision, the D.C. Circuit held that the CFPB’s structure as a single-director independent agency is unconstitutional. The decision on the constitutional issue, however, may have “important but limited real-world implications.” The Court described its ruling, severing the “for-cause” removal provision from the Dodd
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