Martech Series

SEPTEMBER 8, 2022

With a unified effort among governing bodies, third-party apps like RoboKiller, and carriers, it’s not out of the question to one day eliminate these unwanted calls. On the flip side, car warranty calls have dipped 37% since the FCC announced it was cracking down on these robocalls.

Healthcare 80

Healthcare MarTech Conversion Marketing 80

Martech Series

SEPTEMBER 21, 2022

Qualtrics’ sophisticated machine learning captures and analyzes what was said, as well as non-verbal signals such as body language and tone of voice, to provide deeper insights. Video feedback brings consumers’ thoughts and feelings to life by empowering respondents to describe their experience in their own words.

Machine Learning 84

Machine Learning MarTech Marketing Media 84

VideoWeek

SEPTEMBER 26, 2022

As part of the MPI Hybride product, TF1 has already worked with French measurement body Médiamétrie to transform digital impressions into a GRP equivalent. The third pillar, which links into the full video approach, will be the introduction of new KPIs which work across TF1’s inventory.

CPM 76

CPM Impressions Advertising Media 76

Rob Campbell

SEPTEMBER 12, 2022

They’re 2 of the best and most respected planners in the World and have a body of work entire global agency networks would kill to have. But the brilliant Paula Bloodworth and Martin Weigel are most definitely two of them. Obviously they need no introduction.

Agency 70

Agency Advertising 70

Martech Series

SEPTEMBER 28, 2022

The TUGA platform is being designed to offer multiple body styles initially identified as the TUGA Commuter, TUGA Deliver and TUGA One concepts. Company CEO John Hagie notes, “These innovative tools position us at the convergence of the metaverse and online marketing.

Marketing 97

Marketing Electronics eCommerce MarTech 97

VideoWeek

SEPTEMBER 6, 2022

The measurement body has also pulled three initial defining features of TV-like content, which align with the EU Audiovisual Media Services Directive, as a starting point. These are: Videos and channels should be under the editorial control of a professional media services provider.

Media 69

Media Audience Agency Advertising 69

VideoWeek

SEPTEMBER 22, 2022

Because those technology vendors are separate businesses (including ad exchanges, servers and verification tools), trade bodies are looking to unify efforts to decarbonise this complex process.

Ad Exchange 65

Ad Exchange Ad Tech Agency Media 65

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools.

Advertising 73

Advertising Machine Learning Viewability Media 73

Digiday

SEPTEMBER 22, 2022

Peppered with criticisms from separate global government bodies over its use of public data, the ad industry’s digital vanguard is convening at Dmexco this week where transparency is being preached from the pulpit.

GDPR 59

GDPR Cookies Conversion Audience 59

Martech Series

SEPTEMBER 28, 2022

You can see the result for yourself; he depicts an animal with rigid plates covering its body like sheets of armor. Never having seen the animal, he based his painting on a written description and brief sketch. In a way, building software isn’t too different.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

VideoWeek

SEPTEMBER 20, 2022

Godard compares DAZN to Netflix in that the numbers come from the company itself, rather than independent measurement bodies. One significant difference between the SVOD platform and traditional TV is a lack of transparency in viewing figures, prompting further nervousness among advertisers. Advertisers want to know the audience.

Finance 78

Finance Entertainment Communications Advertising 78

Digiday

SEPTEMBER 15, 2022

That could be something that comes as the industry bodies like the ARF get involved, and we start pushing to something that looks a little bit more standardized in terms of the definition of attention.”. Will the next step be that it’s just a checked box in the UI?” asked McElvain.

Viewability 55

Viewability Impressions Media Agency 55

Digiday

SEPTEMBER 14, 2022

We make products that deal head-on with these skin concerns, and we don’t shy away from speaking about people’s bodies in a very real way,” said Moore. Instead of relying on social media influencers, Truly uses real people in its TikTok videos with trends like ASMR (autonomous sensory meridian response) content to stand out.

Brand Awareness 55

Brand Awareness Media Marketing Audience 55

Digiday

SEPTEMBER 16, 2022

Brown added: “As long as the brand is also showing a huge diversity of people: age, body size, race etc. I can see this doing well. Looking at the [latest] batch of images, people from more diversity of backgrounds would help them a lot more I feel. Right now it feels 80% white/white passing.”.

Brand Awareness 57

Brand Awareness Marketing Advertising Agency 57

Digiday

SEPTEMBER 23, 2022

’s data protection authority) has performed a huge body of in-depth research and that further legal challenges to ad tech’s status quo are to be expected. The source told Digiday that the Information Commissioner’s Office (that’s the U.K.’s

GDPR 36

GDPR Ad Tech Conversion Media 36

Digiday

SEPTEMBER 21, 2022

” The data backs this up: Whether it’s from agencies, trade bodies or Digiday , it all points to one thing: Marketers are bracing for a recession, but with a wait-and-see approach. . “Budget planning appears to be cautious,” said Nick Waters, group CEO of media management business Ebiquity.

Media 60

Media Food Agency Advertising 60

Digiday

SEPTEMBER 20, 2022

Why Axe body spray is taking a bigger swing at esports marketing From Starbucks to sailing leagues, Web3 loyalty programs are being tested more broadly Why Facebook, Instagram and TikTok have stepped back from social commerce. What We’ve Covered.

Marketing 60

Marketing Agency Audience Education 60

Media Math

SEPTEMBER 12, 2022

Industry bodies such as Privacy 4 America have objected to this and warned about the potential harmful consequences to the US data driven economy. . Federal Trade Commission (FTC) S5 & ANPR .

Advertising 95

Advertising Cookies CPA Marketing 95

Digiday

SEPTEMBER 16, 2022

Broken into five categories (food, fitness, mind, body and life), Well+Being has eight reporters and writers contributing to the vertical — an expansion from just one wellness reporter and editor on the lifestyle desk. 15 without a launch sponsor. That includes six new hires, including three from the Times.

Media 53

Media Food Audience 53

Clearcode

SEPTEMBER 7, 2022

These companies and bodies examine and address the pounding problems associated with carbon emissions by offering a set of different tools, such as: A carbon calculator to calculate the amount of carbon dioxide produced in advertising ( AdGreen ).

Advertising 52

Advertising Viewability Impressions Ad Server 52

Martech Series

SEPTEMBER 9, 2022

revealed that Advertise Purple is No. 1608 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses.

Affiliates 87

Affiliates Advertising MarTech Marketing 87

Martech

SEPTEMBER 28, 2022

Maybe you just include their name in the subject line or the body of the email. Personalizing your emails is the best way to stand out from the crowded inbox and to get your messages noticed and read. You can start small with your personalization journey. Don’t have their name?

Marketing 88

Marketing Real Estate Click Through Rate A/B Testing 88

Digiday

SEPTEMBER 19, 2022

Publicis Groupe reupped chairman and CEO Arthur Sadoun for another four years, who promptly chose four executives to form a management body reporting to him: Publicis Media U.S. Takeoff & landing.

Media 65

Media Agency Food Entertainment 65

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. The ARF Launches Study into Attention Metrics.

Ad Tech 52

Ad Tech Finance Media Food 52

VideoWeek

SEPTEMBER 9, 2022

She inherits the ongoing sale of Channel 4 , which was criticised this week by screen sector trade body Pact. “In The Chippenham MP comes with experience in the media industry having held executive roles at the History Channel and World Wrestling Entertainment (WWE). .

GDPR 52

GDPR Media Audience Ad Tech 52