Fuel Lines

JULY 11, 2014

'Timing is critical when it comes to engaging with your social media audience. To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times. Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines.

Agency 279

Agency Click Through Rate SEO Audience 279

AdPulp

JULY 7, 2014

'When you’re looking to improve your business, technology has a lot to offer. Among the ways you can use technology to improve your business is through webinars. Webinars are gaining in popularity for a variety of reasons. It is not a huge commitment to ask for and people are a lot more willing to watch a webinar rather than a seminar. Best of all, they can enjoy the webinar while sitting at home.

Brand Awareness 106

Brand Awareness Media 106

Gods of Advertising

JULY 16, 2014

'Crazy good! For the past few days, even longer, I have been working on a manifesto for one of our (hopefully) new clients. Actually, I’ve been working on two. Even more actually, I’ve been working on manifestos for 25 years, since becoming a copywriter. Nothing suits me more. For like many a creative soul, I am by nature a show off. And this is the way I can do it.

Advertising 86

Advertising 86

All About Advertising Law

JULY 10, 2014

'Zack (Danger) Brown recently made headlines for his Kickstarter® Campaign , which was featured in CNN.com , The Washington Post , and The New Yorker as well as on Good Morning America (I guess TV stars eat carbs after all). Unlike other entrepreneurs on the popular crowdfunding platform, who use Kickstarter to launch a business idea or concept, Brown has been raising money for … potato salad.

Media 77

Media Advertising Marketing 77

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Advertising to Baby Boomers

JULY 23, 2014

'Procter & Gamble Co. plotting expansion of its Always brand that would include adult diapers By Dan Monk “Procter & Gamble is very serious about this category and they’re going to spend whatever it takes to be successful.” It wasn’t long before major media outfits soaked it up: P&G Poised to Re-Enter the Unsexiest of Boom Markets -- Adult Incontinence More Than a Decade After Leaving Category, P&G Lured Back by Aging Boomers By Jack Neff P&G Turns to Adult Diapers By Serena

Media 56

Media Marketing 56

InMobi

JULY 30, 2014

As an Android advertiser, you’ve probably been hearing a lot about Google’s new Advertising Identifier (AID). You might know that post August 1st, Google’s Advertising ID (AID) will be used for conversion attribution on all Android devices. Over the next month, you could expect some change in your mobile conversion numbers as advertisers and publishers will migrate to Google AID at different times.

Conversion 52

Conversion Advertising Ad network 52

AdPulp

JULY 15, 2014

'Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip). Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker. The post Jordan Brand Salutes Derek Jeter with RE2PECT appeared first on AdPulp.

Media 97

Media Marketing 97

Gods of Advertising

JULY 2, 2014

'The “ad” scientist… One of the things I’ve come to disdain about our business is how damn serious we take it. Not the craft itself, which I think is beautiful and even pure, but rather the extemporaneous crap we built around it over the years. Stuff like process and proprietary tools; the things we fill our slides with that come before we actually do what we do, which, for those who’ve forgotten, is create work that gets people to think and/or behave in a favorable way to our

Agency 85

Agency Food Advertising 85

All About Advertising Law

JULY 2, 2014

'It’s the time of year when we Americans honor the Stars and Stripes, but people all over the world get starry-eyed over celebrities. Recognizing this, advertisers like to use celebrity images in advertising. Recently, we wrote about Katherine Heigl’s $6 million lawsuit against Duane Reade for a tweet using her photo without her permission, and the blog got so many hits that we thought that we would dive deeper and look at a couple of the more interesting new developments in the U.S. and other

Electronics 72

Electronics Advertising Media Marketing 72

MediaFuse

JULY 23, 2014

As a digital publisher, it is often difficult to stay on top of what’s current in the ever-changing advertising industry. New companies routinely come on the scene and familiar ones frequently merge or they are bought out. Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. 24/7 Real Media.

Rich Media 52

Rich Media Ad Server Ad Exchange Media 52

Advertisement

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Advertising

InMobi

JULY 28, 2014

The best team won the Football World Cup 2014. While 32 teams were fighting hard over four weeks to determine who would be crowned World Champions, the Insights Team at InMobi looked at how sports fans were using mobile during the event. Did the game change the media consumption habits of mobile app users? Which categories of apps were keeping the sports fans busy?

Media 52

Media Ad network Advertising 52

Nick Burcher

JULY 13, 2014

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 13 July 2014. FIFA World Cup 2014 memes - my favourites from the last 4 weeks. The FIFA World Cup 2014 is almost finished and I’ve really enjoyed it! Furthermore, social media has been alive throughout and it has been great fun to see the iconic moments of this tournament played out through memes and online discussion.

Media 69

Media Entertainment Audience Advertising 69

AdPulp

JULY 20, 2014

'You have most likely heard the expression, “If you build it, they will come”. If you have ever developed an app hoping to make it rich on one of the popular app stores, you already know how untrue that expression really is. Most developers I know of are less interested in building apps than they are selling apps. Building apps is what you do when you are learning how to write code.

Marketing 89

Marketing Finance Agency 89

Gods of Advertising

JULY 10, 2014

'“I love my INSERT PRODUCT NAME HERE.” Adweek’s Tim Nudd is right to praise this new campaign for American Value City/Signature Furniture –as much for what it is not (direct response crap) as for what it is (mildly entertaining). Few genres of advertising annoy like discount furniture advertising. The screaming. Those spinning dollar signs.

Entertainment 69

Entertainment Conversion Advertising Agency 69

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

All About Advertising Law

JULY 1, 2014

'Who doesn’t want young-acting skin? We’re not talking about the way skin acted in the zits-on-picture-day years, but rather the dewy glow of innocence – the Code of Youth. L’Oréal USA, Inc. addressed our anti-aging desires in a popular line of ads for Lancôme Génifique and L’Oréal Paris Youth Code skincare products. But this week the company settled with the FTC on deceptive advertising grounds.

Food 63

Food Agency Advertising Marketing 63

Advertising to Baby Boomers

JULY 9, 2014

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 09 July 2014. Miscellany: Sex, Travel, Tech. It’s too hot to concentrate. I’ll be going every which way with this post, trying to stay cool by moving around.

Advertising 69

Advertising Pop-Up Education Shipping 69

InMobi

JULY 25, 2014

EDIT: Here's what happened in episode 1 , episode 2 , episode 3 and episode 4. At InMobi, a large chunk of our day is spent on trying to find answers to difficult questions. Questions such as how to design the next-gen big data platform, what the best Star Wars movie is or what the air-speed velocity of an unladen swallow is. We also furiously discuss, dissect and decode mobile games.

Conversion 52

Conversion 52

AdPulp

JULY 30, 2014

'I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising. we might have to face the reality that most of us in marketing are playing small ball.

Advertising 84

Advertising Marketing 84

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdPulp

JULY 12, 2014

'If you’re starting a new business, there is no way you can ignore the potential selling online provides. You can set up a store and sell all the same products you would in a normal store as you would online. In fact, many businesses do not even have a physical location. They only have a website to sell products. The main thing you need to learn if you want to join in the action is how you can create a website to sell without looking like an advertisement.

Advertising 77

Advertising 77

AdPulp

JULY 22, 2014

'Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney , founder of Design Sponge , waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it.

Audience 74

Audience Media Agency Advertising 74

AdPulp

JULY 24, 2014

'Q. Who do American consumers trust to get to the root of their dirt problems? A. Tide. Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean. In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community Films’ director Matt Smukler, it is revealed that “clean clothes start with a clean machine,” made clean by Tide’s washing machine cleaner.

73

73

AdPulp

JULY 23, 2014

'Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets. The post Today on TV: Foreigner Gets Played By Hot Pockets appeared first on AdPulp.

Food 68

Food 68

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Gods of Advertising

JULY 7, 2014

'Dude’s gotta dream… New, new things and advertising go hand in hand. Often lovingly. Look at Apple. Yet great things are not always created by marketers. The creators do not have the resources to advertise. Nor do they have product to keep up with potential demand. Mostly they have only the desire to make something special. I’m sure they dream about commercial success but first things first.

Impressions 63

Impressions Advertising Marketing 63

Gods of Advertising

JULY 27, 2014

'Selfie from Hawaii, posted much to the chagrin of my children… Oddly, there is nowhere in Hawaii to smoke my cigar. The hotel I am staying in –the lovely Surf Rider in Waikiki- has positively no smoking anywhere on the premises, which is why I’m huddled beneath a canopy in one of the stately courtyards currently not being used, which is surprising, given it is Saturday night and I counted four different brides shuffling nervously from powder room to salon.

Retail 59

Retail Food Advertising 59

InMobi

JULY 25, 2014

Anything is possible in the world of gaming. In the real world, however, your game can get obliterated in no time if you don’t listen and talk the language of your users. You might have a fantastic product on your hands. But communicating this on the right channels, at the right time, in the right tone is the order of the day. The gaming world has definitely tapped marketing in a big way.

Media 52

Media Manufacturing Impressions Communications 52

InMobi

JULY 23, 2014

Today we released our Q2 2014 Network Research , which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter. This growth was driven by in-app ads that contributed 62.3 percent of mobile ad impressions.

Ad network 52

Ad network Impressions Manufacturing Mobile Ads 52

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

InMobi

JULY 22, 2014

A key change in the mobile ad attribution space is about to occur very soon. Post August 1st, Google’s Advertising ID (AID) will be used for attribution on all Android devices. In order to ensure that all Android advertisers on InMobi Analytics start using the new Google AID (for ad attribution) before Google Play’s deadline, we’ve established a seamless process to comply with this important requirement.

Advertising 52

Advertising Ad Click Mobile Ads 52

InMobi

JULY 17, 2014

The Indian Start-Up Ecosystem received a major boost with the new government announcing its clear intent to encourage risk-taking among entrepreneurs. In his maiden Finance Budget, Union Minister Arun Jaitley announced a slew of reforms that includes a Rs 10,000 crore Venture Capital Fund for start-ups. This augurs well for several product start-ups, which can now look up to the government playing the role of a catalyst.

Finance 52

Finance 52

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be. According to the Ipsos Holiday Shopping Study, more than 75% of all smartphone users will use their smartphone for holiday shopping and 1 in 4 will make a purchase on their phone.* No matter what channel consumers use for purchase, mobile ad

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

JULY 10, 2014

The world of mobile ad attribution is changing rapidly. From custom solutions offered by mobile ad platforms to independent solutions offered by pure mobile ad attribution players, and in more recent times changes introduced by Google, the world of mobile ad attribution has never been short on options and excitement. We help make sense of major changes in the attribution landscape.

Mobile Ads 52

Mobile Ads Conversion Ad network Advertising 52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing