Fuel Lines
AUGUST 16, 2012
'David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips. In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world.
Nick Burcher
AUGUST 31, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 31 August 2012. How to create Earned Media / advocacy? Ask for it! Earned Media impressions generated by the actions of customers / potential customers essentially comes from one of two areas - either from product experience or as a response to advertiser activities in Paid advertising / Owned content.
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InMobi
AUGUST 2, 2012
Statistics show that 66 percent of newly developed mobile apps fail at launch. The only way to avoid as many failures is by testing the apps with human testers versus computerized/electronic testing. We want developers to be a success, thats why were really pleased to announce our partnership with Global Telecom Testing. One of the reasons we love GTT, is that they have worldwide testers who can perform In-Country QA testing on actual mobile devices!
Advertising to Baby Boomers
AUGUST 16, 2012
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 16 August 2012. The Ones That Got Away: Skating Device. In March 2010 a fellow called me. He’d developed an exercise device for Baby Boomers who loved to strap on rollerblades and zoom every which way - but because of bad knees or safety
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Fuel Lines
AUGUST 11, 2012
'If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.” Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts to have any kind of success.
Fuel Lines
AUGUST 27, 2012
'Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is a partner and chief development officer for Moroch Partners.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nick Burcher
AUGUST 12, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 12 August 2012. Mo Farah Twitter Trending event. Last night we watched the amazing Mo Farah win his second gold medal at the London 2012 Olympics. The minutes and hours following this saw something interesting happening on Twitter too.
InMobi
AUGUST 2, 2012
As the founding sponsor of the MMA CEO-CMO summit, InMobi hosted 100+ executives at the beautiful Casa De Campo in the Dominican Republic. The theme for this year was Deconstructing Mobile, with the goal to bring clarity about mobile to the industry-at-large, and to give CMOs tangible ways to integrate mobile into their marketing mix. The event started with a beautiful Catalonia boat cruise, followed by a Moroccon themed dinner at the Plaza de Chavon.
InMobi
AUGUST 31, 2012
Last night, the Australian media industry came together in Sydney to celebrate the best that the local mobile community has delivered. We are very excited to announce that the InMobi team has won 2 awards in the Mobile Advertising categories for "Best Multi-Channel Integrated Marketing Campaign" & "Best Use of Mobile Media in Advertising" for the Nokia Lumia HTML5 campaign.
InMobi
AUGUST 28, 2012
Samsung, the biggest seller of Android smartphones in the world, launched its flagship phone “ the Galaxy SIII “ in May, this year. In what was termed as the biggest marketing campaign in Samsungs history, a huge amount of hype preceded the launch of the SIII. Samsung partnered with InMobi to create a high-engagement HTML5 ad unit and deliver a truly innovative and effective mobile rich media campaign.
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InMobi
AUGUST 29, 2012
Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital media, moms are turning to smartphones to help organize their activities. Their ability to research purchases combined with their spending power gain marketers attention and provides great opportunity for marketers to engage with moms in
InMobi
AUGUST 29, 2012
What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. recent example is our ad of the month for August. kodwanted to introduce young new drivers and raise awareness of its kodCitigo. Since us young drivers generally look at the appearance of the vehicle as priority, our in-house rich medicreative services team built the ad to to focus on the wide varie
InMobi
AUGUST 24, 2012
Mapping connections is interesting! According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and how they're related". The term was popularized at the Facebook f8 conference on May 24, 2007. It was used to explain how the Facebook Platform would benefit from the social graph by taking advantage of the relationships between individuals and also with brands.
InMobi
AUGUST 15, 2012
One of the great things about working at InMobi is the internship program. Every few months the San Francisco office begins to shine with few new faces. This summer has been busy internship season, and we are sad to see it come to an end, as many of our summer interns are gearing up to head back to school. This group of seven hard working brainiacs has devoted hundreds of hours to learning the ins-and-outs of Mobile Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
AUGUST 7, 2012
Years ago people used TV and Radio as the primary medium for following the Olympics. Later, the Internet revolutionized the way people followed sporting events. Fast forwarding to today, it is mobile phones that rival every channel of mediconsumption, as people connect across geographic and physical boundaries to communicate in ways that are revolutionizing the planet.
InMobi
AUGUST 3, 2012
July was the month of Awards for InMobi. First, we were awarded the 3rd Asia's Best Employer Brand Award 2012 byWorld Human Resource Development Congress to recognize the valuable contribution and culture InMobi is making to be the most sought after Employer in the region.The final award-winning organizations were exemplary in learning and development initiatives, communicated distinctiveness in employee hiring, had excellent training and retention practices, as well as displayed continuous inno
InMobi
AUGUST 2, 2012
China! The word conjures up an interesting concoction of images:the Great Wall, Tai Chi, worlds manufacturing hub, burgeoning market of eager consumers an intriguing past and promising future. With more than 1 billion mobile subscribers, it is this immense opportunity that the Chinese mobile market represents that attracts hundreds of mobile developers looking to launch and grow revenues in China.
Fuel Lines
AUGUST 1, 2012
'Agency new business does not come from burning ourselves out, grinding ourselves down or using ourselves up. Last year I felt lethargic. I went to my doctor for a checkup. Beyond being overweight and overworked there was nothing physically wrong with me. What I needed was a change of direction. I did a thorough self assessment and with a lot of reading and research, trial and error, I came up with a personalized game plan for a lasting lifestyle change.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Fuel Lines
AUGUST 6, 2012
'Making the case for hiring a journalist to help create your agency’s content. Business development for agencies has gone through a significant paradigm shift. In the past, agencies relied on outbound or interruption type marketing tactics that pushed their message through email blasts to purchased lists, cold calls, outsourced telemarketing, and direct mail.
InMobi
AUGUST 14, 2012
How have the habits of mobile data users changed since last year? InMobi media consumption research study examines the attitudes, habits, and behaviors of these users in around the world. The latest results for the US and the UK, released today, demonstrate how consumers are increasingly turning to mobile to meet their entertainment, search, and shopping needs; the majority now prefer to access media content on mobile.
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