Fuel Lines

FEBRUARY 21, 2021

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness.

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Agency Communications Audience Media 180

Single Grain

FEBRUARY 23, 2021

Are you looking to create a Facebook ad, but you don’t know where to begin? Are you struggling to come up with the right type of ad for your campaign? With 9 million businesses advertising on Facebook in the second quarter of 2020, there’s an abundance of ads that make it harder than ever to make your brand stand out. In this environment, creativity has become as critical for a digital marketer as a designer, writer, or video editor.

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Audience Manufacturing eCommerce Food 145

AdPulp

FEBRUARY 19, 2021

Do you ever notice that curious thing that happens when you really think about a word? You may sit there thinking what a strange collection of sounds and noises to mean something so specific, so nuanced. There’s so much meaning from seemingly so little. Isn’t language fascinating? How do we make complex associations from what […]. The post Stop Wasting Words appeared first on Adpulp.

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The Ad Tech Blog

FEBRUARY 22, 2021

C-level executives are not immune to Targeted Ads. It is fundamentally wrong to think that executives won’t click on targeted ads or fill up lead forms. While in the recruiting business, I’ve spent ten grand on Facebook Ads , targeting CTOs looking for remote engineering talents. How many clients did I get with these targeted ads? Just one.

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ROI Ad Tech Ad Targeting 130

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

More About Advertising

FEBRUARY 25, 2021

UKTV, home of channels including Dave, UK Gold and Yesterday, is reviewing its media agency contract, currently held by Omnicom-owned Hearts & Science. The broadcaster, owned by BBC Studios, grew its audience share by 4 per cent last year, broadening its reach among younger 16-34 viewers through partnerships with TikTok and Twitch. Hearts & Science.

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Agency Media Audience Advertising 122

illumin

FEBRUARY 10, 2021

Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. In fact, the Super Bowl’s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to […]. The post Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV appeared first on AcuityAds Inc.

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Video Ads Entertainment Advertising 99

Single Grain

FEBRUARY 19, 2021

Follow-up emails are an integral part of any email campaign. Research shows that an email sequence as part of your marketing campaign can increase the average rate of reply from your audience from 9% to 13%! But sending out follow-up emails is often overlooked by marketers. This may be because follow-up emails can be pretty tricky to write. To make your follow-up email strategy easy for you, we have compiled a guide of follow-up emails, split into different categories based on the type of follow

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Brand Awareness Conversion eCommerce Audience 137

AdPulp

FEBRUARY 5, 2021

Rob Schwartz of TBWAChiatDay NY is one of my favorite people in the ad business today. To qualify for this kind of praise, you have to be smart and kind. Rob is both, and like all of my favorite people, he doesn’t b t. He’s down to earth and he makes time for people—qualities not always […]. The post Interview with Rob Schwartz, CEO of TBWAChiatDay NY appeared first on Adpulp.

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The Ad Tech Blog

FEBRUARY 1, 2021

Not a new social feature. A Carousel ad is a way to bundle multiple ads into a single one. You can show multiple images, headlines, or links in the same ad format. They are useful for showcasing products, step by step guides, or just telling a brand story. Carousel ads aren’t something new. Facebook has this format for years now. In other words, LinkedIn Carousel Ads are a copycat of Facebook’s format.

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Ad network Audience Conversion Ad Tech 130

More About Advertising

FEBRUARY 9, 2021

Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to mainstream media. 48% of all adults surveyed in the latest IPA TouchPoints report went digital with commercial TV and news brands (print) recovering ground from pre-lockdown surveys. Not so surprising really: maybe 16-34 year olds.

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Media Advertising Finance Agency 119

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Advertising

illumin

FEBRUARY 16, 2021

Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. This year, advertisers took a different approach to the celebration of love, placing an emphasis on inclusivity and products that make us feel special. Brands used Valentine’s Day as an opportunity to establish greater brand […].

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Video Ads Advertising 98

All About Advertising Law

FEBRUARY 22, 2021

On February 12, 2021, the Maryland General Assembly voted to override Governor Larry Hogan’s veto of House Bill 732, which carried over from the close of last year’s legislative session and enacts the nation’s first gross receipts tax on digital advertising targeted at Maryland consumers. The tax takes effect on March 14, 2021 and applies to all taxable years beginning after December 31, 2020.

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Advertising Banner Conversion Media 64

Single Grain

FEBRUARY 19, 2021

A lot of startups like Blue Apron and Design Pickle are famous for achieving staggering growth rates through content marketing. With the right content strategy, you, too, can experience phenomenal results in your business. . In this article, we talk about the best content marketing strategies for startups that will help you drive viral growth. . You will learn the most effective tactics for analyzing your audience and competitors to craft an advanced content marketing strategy, as well as how to

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AdPulp

FEBRUARY 15, 2021

NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver’s story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by […]. The post Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car appeared first on Adpulp.

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Marketing 109

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

InMobi

FEBRUARY 28, 2021

Identity has been a hot topic for a while now in the ad tech world. While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) have made user consent the king, the industry itself has also prioritized user consent, and that has made first-party data much more important than ever before. Let’s take the example of Apple’s AppTrackingTransparency (ATT) framework to understand this a bit more.

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Demand Side Platform Fill rate Ad Tech Cookies 52

More About Advertising

FEBRUARY 8, 2021

GM’s electric car Super Bowl ad with Will Ferrell takes aim at Norway for having the effrontery to lead the world in electric cars. Ferrell sets out to sort them out. Audi Norway and agency Pol were stung into action in double quick time, enlisting Game of Thrones actor Kristoffer Hivju to put Ferrell and. The post Audi Norway lands killer punch on Ferrell and GM first appeared on More About Advertising.

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Agency Advertising 117

illumin

FEBRUARY 25, 2021

Competition among the better-for-you beverage market is fierce and spans juices, teas, coffee alternatives, diet sodas, and a variety of waters. As evidenced by global sports drink brand Gatorade, which lost nearly 10% market share from 2015 to 2020, no brand is immune to losing ground. So, how does a leading sparkling beverage brand retain […].

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Marketing Advertising 64

All About Advertising Law

FEBRUARY 4, 2021

We are pleased to share with you the ninth edition of Venable’s popular Advertising Law Tool Kit. This annual resource compiles a broad spectrum of marketing-related topics, background information, and checklists into an easy-to-access guide, authored by some of the most experienced attorneys in the industry. Download this year’s Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.

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Advertising Conversion Marketing 59

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Single Grain

FEBRUARY 9, 2021

The post Call Center Phone Systems: Everything You Need to Know appeared first on Single Grain.

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AdPulp

FEBRUARY 5, 2021

There’s been an interesting debate on the strategy internet as of late about what the difference is between a planner and a strategist. Given the indecision in the industry today, I thought I’d go ahead and find an answer that works for all of us. That answer is simple: It literally does not matter what […]. The post Stop the Semantic Obfuscations: This Is Why People Don’t Like Strategists and Planners appeared first on Adpulp.

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InMobi

FEBRUARY 28, 2021

Apps and mobile web are the building blocks of the mobile ecosystem, and both serve the mobile users well, in their own way. For instance, users browsing for content or searching for answers normally visit the web as it tends to be simple and fast due to its inherent linking structure and search functionality, but the same users turn to apps for a better user experience on an ongoing basis.

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Audience Advertising Marketing 52

More About Advertising

FEBRUARY 16, 2021

One Minute Briefs describes itself as a ‘bank of creativity,” inviting its 28,000 followers to submit ads for brands and causes off their own bat. British creative Sam Hennig has hit the jackpot (financially too we hope) with this poster for KitKat, as neat a summation as you could find of the ennui of Zoom-land. The post Hennig answers One Minute Brief with winner for KitKat first appeared on More About Advertising.

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Advertising Agency 111

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Lemonads

FEBRUARY 26, 2021

The concept of modern affiliate marketing is only possible thanks to the technologies that power this marketing ecosystem. For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach. Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to

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Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Smarty Ads

FEBRUARY 24, 2021

AdInMo & SmartyAds joined forces in the new collaboration that aims to open up more in-game media-buying opportunities for advertisers. As you might know, SmartyAds is continually expanding its in-game inventory network: every year we connect more direct publishers to our SSP and aggregate top-notch traffic from our.

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Media Advertising 52

All About Advertising Law

FEBRUARY 17, 2021

Last week the FTC announced it had settled with Chemence, Inc. (“Chemence”) and the company’s president over deceptive “Made in USA” claims. The company was required to pay $1.2 million to the FTC, which amounts to the highest monetary judgment ever for a Made in USA case. By way of background, unqualified Made in USA claims require that all or virtually all of the product is made in the United States.

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Manufacturing 52

AdPulp

FEBRUARY 7, 2021

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […]. The post Interview with Suset Laboy Pérez, Co-Owner of Lalaboy PR appeared first on Adpulp.

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Public Relations 98

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

InMobi

FEBRUARY 24, 2021

With Apple’s App Tracking Transparency updates expected to roll out to iOS 14 devices soon, app publishers will now need to get users’ permissions before tracking their data across other apps or websites. We expect that the proportion of users opting in to user tracking will be low, and consequently, advertisers have a much smaller pool of addressable users on Apple devices.

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More About Advertising

FEBRUARY 5, 2021

By Mark Tungate. What were the most awarded brands, campaigns and agencies last year? AdForum has released the fourth edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business sector. The only ranking of its kind, the report allows brands and agencies to benchmark. The post AdForum: Burger King's 'Moldy Whopper' was big awards winner in mouldy old 2020 first appeared on More About Advertising.

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Agency Advertising 111

Lemonads

FEBRUARY 24, 2021

Known as one of the most complete marketing intelligence tools out there, SEMrush has become a household name in the world of digital advertising. This platform is used by many affiliates and agencies around the world because it provides extensive insights as well as competitor intelligence that allow for the creation of better campaigns. At lemonads, we work with some of the top advertisers and affiliates around the world, so we’re familiar with the tools that help these stakeholders get the be

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Affiliates SEO Marketing Display Advertising 52

Toronto AdOps

FEBRUARY 16, 2021

Thinking about in-housing digital marketing capabilities? Let’s talk about that. Having someone else do it for you can sometimes resemble being part of the The Matrix. With endless supply of fancy decks, upward charts and feel good stories plugged into the back of your brain. Sounds familiar? Let’s keep going. So now you are thinking “Is this it?

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Education Marketing 52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing