Adweek
MARCH 27, 2024
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms' Potential Reach metric.
Martech
MARCH 27, 2024
Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor.
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Adweek
MARCH 27, 2024
Women's sports are breaking through age-old barriers. In the past few years, we've witnessed significant progress, notably highlighted by the 2023 Women's World Cup, which saw women's sports take center stage. That momentum gained further traction when EA Sports included women's teams and players in their video game for the first time with EA FC.
Ad Monsters
MARCH 27, 2024
Pubmatic quickly resolved its $1 billion ad auction error without significant damage. However, some still believe that the incident implies the need for greater regulation in the programmatic supply chain. Publishers, imagine this: You check your ad account like any other day and find $1 billion worth of CPMs. A sudden rush of shock, excitement, and disbelief runs through you; maybe someone is even fanning you off the floor.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 27, 2024
Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he's the magnetic star of a new campaign from The Habit Burger Grill. In the span of a 45-second spot, it's easy to get attached to the itty bitty anthropomorphic character with a big heart. But maybe that's not.
AdExchanger
MARCH 27, 2024
Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media. It’s why retail media network (RMN) placements are so expensive relative to open programmatic. But purchase attribution can be gamed by programmatic metrics and create perverse incentives for RMNs to serve ads across low-quality and […] The post How RMNs Use MFA And Cheap Inventory To Game Attribution Rules appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 27, 2024
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its sui
Adweek
MARCH 27, 2024
Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S. chocolate market.
Martech
MARCH 27, 2024
Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Image: IAB. The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic.
Adweek
MARCH 27, 2024
It's not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and Hulu libraries in one application. Although each app remains available as a stand-alone offering, the new app experience allows bundle subscribers--those.
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AdExchanger
MARCH 27, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dwindling Organics There’s been a Big Bang-like expansion of retail media networks. From just a handful of small units within Amazon and Kroger a decade ago, we now have a galaxy of ad networks courtesy of nearly every regional or midsize retail and […] The post Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody Wants appeared first on AdExchanger.
Adweek
MARCH 27, 2024
WPP agency Grey is set to merge its capabilities with AKQA across five markets- Italy, Belgium, China, UAE and Australia - in an efficiency drive that will allow it to focus on its core high-growth territories. It is understood that 11 roles from across those locations could potentially be lost as a consequence. The move.
Martech
MARCH 27, 2024
This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges.
Adweek
MARCH 27, 2024
The secondhand clothing market is growing 15 times faster than traditional apparel and people are increasingly thrifting online, a new report shows. For the 12th year running, ThredUP has released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The report tracks consumer sentiment around secondhand shopping, what barriers and opportunities.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MARCH 27, 2024
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys. The post Seedtag Cuts Its Teeth On CTV With Contextual Targeting appeared first on AdExchanger.
Adweek
MARCH 27, 2024
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11. To accommodate the.
AdExchanger
MARCH 27, 2024
Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising. Sure, that little http text file was key to the evolution and dominance of programmatic advertising – […] The post Sins Of The Cookie: How Third-Party Cookies Set The Industry Back appeared first on AdExchanger.
Adweek
MARCH 27, 2024
ADWEEK's Champions of Change Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Evolved from Adweek's Most Powerful Women in Sports franchise, this list includes all-star players players from both on and off the field. The nominations for 2024 are now open. Last.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
MARCH 27, 2024
Managing relationships with international streaming services is a delicate balancing act for European broadcasters. On the one hand these large, well funded streamers are major competitors for audiences’ attention – as well as ad revenues and users’ subscription budgets. On the other hand, licensing content to these players can be a very valuable source of income, particularly vital during a tough market for broadcasters.
Adweek
MARCH 27, 2024
This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the Experiences and Marketing, People & Culture, Finance/Operations, Sales.
Basis
MARCH 27, 2024
In 2020, many leaders committed to advancing diversity, equity, and inclusion (DEI) at their organizations in response to the movement for racial justice set in motion by the murder of George Floyd by Minneapolis police. Four years later, some those commitments appear to be wavering, with forecasts estimating that organizational DEI investments will fall by 13% in 2024 compared to 2022.
Ad Badger
MARCH 27, 2024
At Ad Badger, we’re keeping it simple. We’ve identified Amazon’s top-selling products for our community. Whether you’re shopping or selling, Read More Best Seller Rank: How to Achieve? The post Best Seller Rank: How to Achieve? appeared first on Ad Badger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
MARCH 27, 2024
AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud, [.] The post AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality appeared first on ExchangeWire.com.
Ad Badger
MARCH 27, 2024
SUBSCRIBE Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. Read More How to Launch Amazon Products That Customers Actually Want? [The PPC Den Podcast] The post How to Launch Amazon Products That Customers Actually Want? [The PPC Den Podcast] appeared first on Ad Badger.
AdExchanger
MARCH 27, 2024
The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has been a charged topic ever since the JIC formed last year. The post The JIC And The MRC Clarify Their Purpose And How They’re Different appeared first on AdExchanger.
Ad Badger
MARCH 27, 2024
At Ad Badger, we’re keeping it simple. We’ve identified Amazon’s top-selling products for our community. Whether shopping or selling, this. Read More Best Seller Rank: How to Achieve? The post Best Seller Rank: How to Achieve? appeared first on Ad Badger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
MARCH 27, 2024
The rapid growth of the retail media space has continued apace this year. Some marketers are testing more retail media networks and betting on said networks as Google crumbles Chrome’s third-party cookie and first-party data becomes that much more valuable. Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.
Exchange Wire
MARCH 27, 2024
On today’s news digest: BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service The BBC will be exploring how to reform the licence fee post-2028, announced the broadcaster’s director general, Tim [.] The post BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service appeared first on ExchangeWire.com.
Rob Campbell
MARCH 27, 2024
Today is a special day for me. A special day because of a birthday and an anniversary. Not mine, but people who are important to me … I had written a long post to them that went on a tangent to talk about investing in your own relevance. That however young you are today, you’ll become an old f**k one day. But I couldn’t wrap it up so I have left it for another day … instead, I am writing a post about the importance of your relationships.
Digiday
MARCH 27, 2024
Overheard at DPS Dozens of publishers made the annual trek to snowy Vail, Colorado for the spring iteration of the Digiday Publishing Summit this week with hopes of discussing and finding solutions to the challenges facing their media businesses. As both social and search platforms change their algorithms to keep users locked-in longer, media execs were eager to learn from one another which alternate routes were working to get audiences to their sites.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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