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WPP agency Grey is set to merge its capabilities with AKQA across five markets—Italy, Belgium, China, the United Arab Emirates and Australia—in an efficiency drive that will allow it to focus on its core high-growth territories. It is understood that 11 roles from across those locations could potentially be lost as a consequence.
The move to further align the two agencies comes three-and-a-half years after WPP announced that it would merge them and form the AKQA Group, which has headquarters split across London and New York. The
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