Adweek
JULY 1, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old Spice and Arby's unite to battle the meat sweats Arby's is acknowledging that the egregious stack of meat on its Half Pound Roast Beef sandwich is likely to give fans the "meat sweats," so to.
AdExchanger
JULY 1, 2022
The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. In the past month alone, Walmart-owned Sam’s Club, the hotel chain Marriott and Volta, which manufactures charging stations for electric cars, have all launched or rebranded their advertising and programmatic revenue groups.
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Adweek
JULY 1, 2022
Do you like cinnamon apple pie? How often do you eat bananas? What about fresh rosemary--love it or leave it? These might be questions you'd expect from a waiter, not a whisky or vodka brand, but that's about to change if Diageo has anything to do with it. The Johnnie Walker owner has just snapped.
Martech Series
JULY 1, 2022
If a competing brand took over all your shelf space in stores, you’d do whatever it took to regain control. Then why are major companies failing to step in when their brand is boxed out in Google search? The first page of Google search is, in many ways, today’s top-shelf retail placement. Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store hav
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 1, 2022
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Stephanie McMahon, interim chief executive officer of the WWE. McMahon is no stranger to the sports world and the fandom attached to it. The WWE is in her DNA. She is the fourth.
Martech
JULY 1, 2022
Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one of the standout findings of the 2022 MarTech Replacement Survey. Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous ye
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPushup
JULY 1, 2022
PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs (private marketplace or programmatic private exchanges; I’ll use the terms interchangeably throughout the post — just a heads up) have a reputation to be difficult [.].
Martech Series
JULY 1, 2022
Merchants drive the ultimate shopper experience and empower customers to become lifelong fans with new solution. Searchspring , the global leader in site search, product merchandising, and ecommerce personalization, announced it launched Searchspring Live Indexing to more quickly present accurate data to shoppers, improve the shopper experience, and create lasting customer loyalty.
Marketing Dive
JULY 1, 2022
Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.
Martech Series
JULY 1, 2022
Dunstheimer brings 20 years of financial leadership to Boosted, helping the platform grow its portfolio of 40+ eCommerce brands. Boosted Commerce , the leading consumer eCommerce platform that acquires and grows third-party businesses on Amazon and Shopify, announced a new Chief Financial Officer, Martin Dunstheimer. Dunstheimer has a comprehensive background in financial leadership, having held top positions at GE, NBC, Lucky Brand Jeans, 7 For All Mankind, BCBG, and most recently at TOMS shoes
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Marketing Dive
JULY 1, 2022
The beauty brand spelled out support for a wide range of sexual orientations and gender identities as part of efforts to combat bills like Florida's so-called "Don't Say Gay" law, which goes into effect today.
Martech Series
JULY 1, 2022
Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider of retail and consumer measurement data with strengthened omnichannel measurement capabilities. Combined company will have an unmatched global footprint and industry coverage, creating a strong platform to deliver innovative client solutions and opening new opportunitie
More About Advertising
JULY 1, 2022
Don’t wish to be mean or anything but note that OMD, the Omnicom media agency, has just appointed a “chief client experience officer.” Adland is awash with chief this and thats, but what exactly is a chief client experience officer? Or a chief client officer for that matter (there are quite a lot of those. The post Media agency OMD breaks newish ground – with a chief client experience officer first appeared on More About Advertising.
Martech Series
JULY 1, 2022
This new Partnership with Snowflake will empower Infometry to offer pre-built cloud data warehouse and analytics solutions InfoFiscus for Finance, Supply Chain. Infometry is a leading Data Analytics products and solutions provider that has declared the accessibility of new product integration and Partnership with Snowflake, a leading Cloud Data Warehouse company.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
TechCrunch Ads
JULY 1, 2022
According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. For those of us who haven’t memorized economic frameworks: The Rule of 40 is a metric investors developed to gauge the health and growth potential of SaaS startups.
Martech Series
JULY 1, 2022
Web3 Ventures Inc. (“W3V” or the “Company”), a platform company focused on incubating, accelerating, and developing world class projects and applications for the decentralized web, is pleased to announce that it has appointed Zach Rosen to its Advisory Board. A Berkeley alum and experienced founder that has built and scaled a startup to eight figures in revenue, Mr.
Basis
JULY 1, 2022
In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019.
Martech Series
JULY 1, 2022
Abacus.AI has been recognized for its achievements and developments in artificial intelligence. Abacus.AI, the first end-to-end Artificial Intelligence (AI)/Machine Learning (ML) platform, announced that it has been named to the 2022 CB Insights AI 100 List of Most Promising AI Startups, an annual list of the 100 most promising AI companies in the world.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JULY 1, 2022
The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.
Martech Series
JULY 1, 2022
TripleBlind , creator of the most complete and scalable solution for privacy enhancing computation (PEC), was recognized as a Privacy Tech Awards recipient at the inaugural TROPT Summit 2022. TripleBlind was recognized alongside seven other privacy technology startups, specifically for solving data privacy problems through PEC. Recipients were selected by The Rise of Privacy Tech (TROPT), an initiative meant to fuel the rise of privacy innovation by connecting privacy tech experts, investors and
More About Advertising
JULY 1, 2022
A coup for direct Line and agency Saatchi & Saatchi I guess as it’s new ‘We’re On It’ ad features King Valkyrie (it’s a she or seems to be, never quite sure these days) from ‘Thor: Love and Thunder’ which comes out at the weekend. So King misses the action (as ever in this series). The post Direct Line enlists King Valkyrie for summer ad drive first appeared on More About Advertising.
Martech Series
JULY 1, 2022
The software comes with multiple features such as creating attractive and appealing email campaigns for free that can help businesses increase their turnover. DirectIQ, a technology company, has recently launched an email marketing software that enables businesses to launch effective email campaigns by automating the process and integrating the platform with numerous popular websites.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 1, 2022
Amnesty International has spread its wings somewhat with this rapid response to the US Roe v. Wade abortion ruling. From Norwegian ad agency Anorak. Freedom is still the issue though, even in what Amnesty calls the ‘Land of the Unfree.’ Will it change anyone’s mind? Very much doubt it in the entrenched old USA. How. The post MAA Ad of the Week: Amnesty International on Roe v.
Martech Series
JULY 1, 2022
For the second time this year, STN has been recognized for their success in helping digital publishers thrive with online video – technically, financially and with premium content. STN Video, North America’s largest independent online video platform, has been named Best Video Platform at the 2022 Digiday Media Awards. STN Video has been recognised for their turnkey Online Video Platform, providing industry leading digital video content, technology, and monetization to their publishe
More About Advertising
JULY 1, 2022
Didn’t know TK Maxx didn’t have a website (one’s tempted to cheer) but now they have and Wieden+Kennedy London has produced a diverting 30 seconds to tell us so, featuring some surprised TK Maxxers. And that’s it (no more needed.) W+K has been somewhat off form for the past couple of years (by its historic. The post Short and sweet from W+K for new TK Maxx website first appeared on More About Advertising.
Martech Series
JULY 1, 2022
Seasoned enterprise leader brings decades of experience to scale Amplitude’s global go-to-market organization. Amplitude, Inc., the pioneer in digital optimization, announced the appointment of Thomas Hansen as its first President. With nearly three decades of experience, Hansen will oversee all aspects of Amplitude’s go-to-market (GTM) organization, including revenue, operations, customer success, partnerships, and marketing.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPushup
JULY 1, 2022
Do you know North America accounted for nearly three-quarters of the global programmatic spending, and programmatic ad spending in the United States stood at 167 billion U.S. dollars in 2021? On the global level, the expenditure is set to reach 418 billion U.S. dollars by 2026. In the United States, publishers and marketers ramp up [.].
Martech Series
JULY 1, 2022
Chris Chapman joins the data compliance software company to expand its technical offering, with Sourcepoint also making strategic promotions to its leadership team with Chloe Grutchfield promoted to Chief Product Officer. Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces a key new hire in the US. With 25 years of experience in the programmatic advertising industry, Chris Chapman takes on the role of Chief Technology Officer, and Chloe Grutchfi
EGC Group
JULY 1, 2022
There’s no denying the power of how video can tell a story. Whether that story is a feature-length production or an ad that is designed to connect a brand to its target audience, video makes clear and immediate impact. So much attention and care goes into getting the right imagery on camera, that one other component to video production can get easily overlooked: audio.
Martech Series
JULY 1, 2022
We witnessed the era of first-party, second-party, third-party data; now is the time for zero-party data. . With increased scrutiny from governments into tech companies’ management of users’ data, and the consequent reactions from the top brands like Google, Apple, and others, it is crucial for SaaS companies to adjust their marketing strategies. To achieve this, some might face disruption of their core services.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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