Adweek
AUGUST 26, 2022
With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo. The overall oval shape is reminiscent of a racetrack and was inspired by the.
MNTN
AUGUST 26, 2022
So you have your holiday planning guide in front of you and your audience targeting mapped out. What’s next? To wrap up our holiday content series, we’re putting the spotlight on all things creative. Before you bring out the holiday stereotypes, green and red color themes and elves, hold up a second. This year is your chance to do things a little differently—if economic indicators have anything to say about it, it’s going to require more effort from advertisers to stand out from the crowd this q
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Adweek
AUGUST 26, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Doritos, Doritos everywhere, nor any bite to eat Doritos is challenging fans to find the chip-like triangles hidden in their surroundings with a multichannel campaign spanning OOH, gaming, AR and more. Most prominently, the brand is.
Marketing Dive
AUGUST 26, 2022
An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 26, 2022
Meta recently added the Add Yours sticker to Reels on Instagram and Facebook. The Add Yours sticker allows a creator to share a prompt with their viewers that encourages them to create their own Reels in response to the prompt. Previously, the Add Yours sticker was only available in Stories on Instagram and Facebook. Our.
Marketing Dive
AUGUST 26, 2022
In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
AUGUST 26, 2022
Video creation and consumption are rapidly growing, with people watching an average of 19 hours of online video per week in 2022, which is a one-hour increase from 2021 and an astounding eight-and-a-half-hour increase from 2018. Not only are people watching more videos, but they are also viewing shorter ones. Studies have found that people’s attention spans have decreased over the past 15 years ; it was 12 seconds in 2000 but has since shrunk to around eight.
Adweek
AUGUST 26, 2022
The US Open showcases tennis' brightest stars on its hard courts. But some of the event's biggest names and longest-tenured veterans paid for their spot on the grounds. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing embraces its legacy as a former World's Fair site by bringing some of.
Martech Series
AUGUST 26, 2022
As B2B marketers, we connect with our customers and push them into our sales funnels. They buy and enjoy our products and services. But what next? Could they possibly want to engage with our brands again? Of course, B2B marketing pros do not want to give up on the once engaged contracts who might be reinterested, nor do they want to lose the touch with those partners, colleagues, and subscribers who enjoyed consuming their content.
Basis
AUGUST 26, 2022
Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. Mobile devices such as smartphones and tablets are becoming ever more embedded into digital infrastructure, with consumers turning to them for everything from news and communication to entertainment and shopping, and more.
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MNTN
AUGUST 26, 2022
The world of marketing can move at a pretty fast pace. That’s why we created this weekly marketing news roundup, so you can see all the best stories in one place. In digital marketing news, it looks like data alone is not enough to convince a consumer to convert or a business to work with your B2B brand. A new article from Inc. covers the challenges that marketers face when using data to back up their claims.
VideoWeek
AUGUST 26, 2022
In this week’s Week in Review: DoubleVerify uncovers a new variant on a CTV fraud scheme, TikTok searches for someone to lead its CTV efforts, and TF1 and M6 prepare concessions to ease the path to their planned merger. Top Stories. Smart Fridges Pose as CTV Devices in New Fraud Scheme. DoubleVerify reported a newly uncovered connected TV ad fraud scheme this week, in which smart fridges and other internet-connected devices essentially posed as connected TVs, in order to cover up fraudulen
MNTN
AUGUST 26, 2022
This July, American viewers spent more time watching content on streaming than on cable or broadcast television. According to data from Nielsen , total time spent streaming averaged at 190.9 billion hours per week, making up 34.8% of all TV viewing time. Part of the reason for this rise in viewing on streaming was the massive success of Netflix’s newest season of Stranger Things series, which saw 18 billion viewing minutes for the month of July (and brought Netflix to a record 8% of all streamin
AdExchanger
AUGUST 26, 2022
An interview withBill WatkinsCROPinterest is an odd duck in the social media category. It’s not the first platform that comes to mind when one thinks of “performance advertising” and yet it’s doubling down on ads at a time when everyone else seems to be all-in on new revenue streams, like subscriptions or payment processing. Bill. Continue reading » The post Pinterest Wants To Be A Performance Channel appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MNTN
AUGUST 26, 2022
This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.
Martech Series
AUGUST 26, 2022
The Half Year 2022 OAREX Payments Study reveals that digital ad publishers are beginning to extend the length of the payment gap. OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space.
More About Advertising
AUGUST 26, 2022
This, as my colleague Emma Hall remarked, could be back to the Seventies – but in a good way. Economical, well-written and acted (kids) and making the point – which most of VCCP’s work for Mondelez exemplifies, especially for Cadbury. With dialogue, how great is that? Looks as though the UK is heading back to. The post MAA Ad of the Week: Dairylea by VCCP first appeared on More About Advertising.
Martech Series
AUGUST 26, 2022
Content Guru announced that it has been listed in the Challengers quadrant of the 2022 Gartner Magic Quadrant for Contact Center as a Service (CCaaS), which displays the recognized providers of cloud contact center technology across the globe. “We have continued our strong growth and maintain our mission to become a $1 billion+ business. The CCaaS marketplace will mutate over the coming years into next-generation customer experience (CX) that leverages omnichannel and data aggregation, i.e.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
AUGUST 26, 2022
Knocking down walls often plays well in ads and it’s the connecting theme of Wieden+Kennedy London’s debut for Revolut, which claims to be the world’s first global financial “super app” with 20 million users and 250m transactions a month. ‘Your Way In’ seeks to de-mystify money for ordinary people, good luck with that one.
Martech Series
AUGUST 26, 2022
SaaS company joins TinySeed to help promotional product companies to stay top-of-mind with customers. PromoPulse, a software company that enables promotional product businesses to grow their sales and simplify marketing, announced it raised $150,000 from the TinySeed accelerator program. The funding and TinySeed’s collaborative network will fuel PromoPulse’s mission to amplify the sales and marketing of businesses that sell swag — also known as the promotional products industry.
More About Advertising
AUGUST 26, 2022
As we enter the bank holiday weekend, the Mayor of London’s team is stepping up the marketing effort to present London in an emotional and (their words) “poetic” way, in the form of a love letter to the city, spoken over a montage of footage from around the capital. Instead of targeting tourists, this effort. The post Mayor’s love letter to London shows the city as a cheap date first appeared on More About Advertising.
Martech Series
AUGUST 26, 2022
AvePoint commits to hiring over 500 local professionals by 2026. AvePoint, the most advanced SaaS and data management platform provider, announced its newly established $100 million SGD international R&D Hub in Singapore, which will act as a major hub within the company’s worldwide R&D network and foster local talent to support the growing global demand for B2B SaaS solutions.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
MNTN
AUGUST 26, 2022
What do you think of when you hear “TV advertising”? Maybe well-known beverage companies who promise a taste of the mountains or beach come to mind… Or, the term could invoke thoughts of tech heavyweights announcing the latest version of their best-selling computer, phone or tablet. So where do nonprofit organizations (NPOs) fit into this conversation?
Martech Series
AUGUST 26, 2022
NFT Genius to use funds to make investing in NFTs accessible to all, placing a sharp focus on the consumer in sports, entertainment, art, and culture . NFT Genius, a company developing world-class experiences and marketplace technology to the NFT market, announced a $150M valuation following the close of a $10.5M Series A funding round led by Dapper Labs, Spartan Labs, Commonwealth Asset Management (CWAM), and Fundamental Labs.
Monetize More
AUGUST 26, 2022
I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site? How much ad revenue will my website make with this much traffic is something that needs to be debunked first if your goal is to scale your revenue and become a 7-figure
Martech Series
AUGUST 26, 2022
Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership with Moka, a leading HR SaaS provider in China. Leveraging its cutting-edge email technology, SendCloud will provide Moka with high-efficiency email services, helping it optimize customer reach.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Brid.tv
AUGUST 26, 2022
With the growing popularity of videos in the past couple of decades, we have been witnessing advancements in video playback technology. One such piece of tech, indispensable for a smooth viewing experience, is a video codec. Two of the most commonly used video codecs today are H.264 and H.265. But what is the difference between the two and which one is better?
Martech Series
AUGUST 26, 2022
Centraleyes announces the addition of the South African data privacy framework, the Protection of Personal Information Act, to its expanding framework library. POPIA establishes a minimal baseline for privacy regulation in all industries. It applies to those who are based in South Africa as well as those who are only processing data in the country. The Centraleyes platform automates and orchestrates all of the manual tasks required for POPIA compliance including data collection, analysis and rem
MNTN
AUGUST 26, 2022
Sure, streaming services have a lot of buzzy content. But what’s better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon—which is admittedly a lot like old-fashioned TV, but with a lot of new tech that makes it extremely compelling to viewers and advertisers alike. What is Free Ad-Supported TV (FAST)? What is a FAST channel and how does it work?
Martech Series
AUGUST 26, 2022
Prism Digital, a leading digital marketing agency in the UAE has launched an AI-Driven WhatsApp for business Chatbot Service for the Hotel Industry. Prism Digital, a leading digital marketing agency in the UAE has launched an AI-Driven WhatsApp for business Chatbot Service for the Hotel Industry in the Middle East and North Africa. With over 2.2 billion users globally, WhatsApp is the most used app for communicating and for building personal & business conversations.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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