Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K. and EU, where the effects of GDPR were more concentrated and were enacted prior to California CCPA, suggest a brighter future, according to Guy Hanson, Vice President of Customer Engagement at data and email solutions provider Validity.

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Click Through Rate Marketing ROI GDPR 101

AdPulp

JANUARY 25, 2022

People can believe in and practice “the hustle” and not be perceived as hustlers. It seems like such a fine line, but in this new commercial from Lexus and Team One, the fine line is made explicit. Let’s watch. According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most […]. The post Before You Drive the New Lexus NX, “Hustle for What Matters” appeared first on Adpulp.

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Marketing 67

Martech

JANUARY 25, 2022

You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over the proverbial wall for sales to work. Later, you learn that after an initial push, your warm marketing leads have gone cold. This is because sales prioritized their list over the leads you sent to them.

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More About Advertising

JANUARY 25, 2022

Graham Fink observed here a while back that creatives should forget about ads and TikTok instead (we paraphrase) and here we have a pretty good example: Gucci (teamed with the rather unlikely The North Face) and viral trainspotter Francois Bourgeois (who’s actually from London) in a film by David Fischer’s Highsnobiety. All the elements of.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. The report does not, however, underestimate the growing importance of TikTok which hit one billion active users last year and is experimenting with social commerce.

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Marketing Audience Education MarTech 98

More About Advertising

JANUARY 25, 2022

As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with it again? – this ‘Love Actually’ themed 2019 election ad featuring Johnson seems an entire world away. Pre-Covid for a start. Here he is importuning the voters to vote Conservative and ‘Get Brexit Done.’ They.

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More About Advertising

JANUARY 25, 2022

A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have made more “sustainable” choices when Christmas shopping while 60% of want to hear about brands’ sustainability credentials but don’t trust social media as a credible source. Almost half (49%) want to reduce their carbon footprint.

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Food Media Advertising 59

Martech

JANUARY 25, 2022

“Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience at Alyce, in her presentation at our MarTech conference. Brands make more contacts with customers than ever before. The average number of touches during the buying process grew from two in 2006 to six in 2021, according to Butler.

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InMobi

JANUARY 25, 2022

Apple’s enforcement of App Tracking Transparency (ATT), starting with the release of iOS 14.5 in April 2021, has caused shockwaves throughout the mobile advertising industry. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. So what are advertisers and agencies doing now in light of these changes?

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Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Martech

JANUARY 25, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is the pandemic stock bubble bursting? It’s common knowledge that, while some sectors of the economy struggled mightily during the COVID-related lockdowns of 2020 and 2021, any business that provided support for stay-a

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MarTech Marketing 96

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Advertising

InMobi

JANUARY 25, 2022

The goal of InMobi Commerce is to provide retailers and brands with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can more successfully work together and more. In this edition of “Take Five”, Matthew Kaplan, Content Marketing Manager at InMobi, sat down with Ranjana Choudhry, Vice President, Advertising and Social Media at Wakefern , to disc

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Retail Media Manufacturing Food 52

Martech

JANUARY 25, 2022

Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a limited number of topics of interest, based on the user’s recent browsing browsing history, with participating sites without involving external servers. Users will be able to review topics assigned to their profile and remove them.

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Cookies Electronics Advertising MarTech 93

InMobi

JANUARY 25, 2022

Now that the 2021 holiday shopping season is over, how did consumers in the U.S. actually shop? To find out, we surveyed close to 1,600 adults in the U.S. using InMobi Pulse, InMobi’s mobile market research solution, during the second week of January this year. Here’s what we uncovered. Top 5 Findings: Just 28% of those between the ages of 18 and 24 said they shopped in store this holiday season.

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Electronics Retail Audience Media 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Since March, 2020, Dave has been Global President of Deputy , a workforce management software company based in the Bay Area he calls home.

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Ad Server Retargeting Ad network Ad Tech 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

JANUARY 25, 2022

It’s very much a sign of the times that Oatly, a plant-based milk, is one of the highest profile marketers right now — and all the work is done in-house. The brand is innovative and high-spending, but it’s also controversial, which has inevitably got it in trouble with the Advertising Standards Authority. Last year’s “Help. The post Oatly campaign banned by the ASA for environmental claims first appeared on More About Advertising.

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illumin

JANUARY 25, 2022

2021 was a tough year for the automotive industry. After the global pandemic forced many auto manufacturers to temporarily shut down their factories and halt supplier orders in 2020, strong consumer demand suggested 2021 might be better. But the year brought its own challenges— auto manufacturers were faced with a multitude of global supply chain […].

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