Adweek
NOVEMBER 21, 2022
A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event. The department store is launching a scaled-down procession through the streets of an online world hosted on the OnCyber platform. The activation will also.
The Ad Tech Blog
NOVEMBER 21, 2022
Developers are artists. It is not because they have ridiculous demands. It is because they need to be creative to get the job done. There are millions of options for architecture, technology, implementation, and testing for a simple problem. So they need to get creative. Sometimes founders and managers take creativity away. They tell engineers the “how” instead of the “why.” They keep the why to themselves with the intent to have leverage over engineers and send them on t
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Adweek
NOVEMBER 21, 2022
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching an NFT marketplace within its direct-to-consumer ecommerce platform, Mattel Creations, this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like.
AdExchanger
NOVEMBER 21, 2022
An interview withNicola MendelsohnVP, Global Business GroupMeta’s stock took a nosedive after the company reported its third-quarter earnings in late October. Less than two weeks later, Meta confirmed plans to. Continue reading » The post Nicola Mendelsohn, Meta’s Ad Chief, Claps Back At The Metaverse Critics appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 21, 2022
While experts have long advocated for eliminating silos within companies, the marketing and human resources teams have historically never had much reason to collaborate. In fact, they're kind of polar opposites: One is distinctly external while the other is internally focused. Now, however, HR priorities like recruitment, retention and relationships are increasingly becoming key marketing.
AdExchanger
NOVEMBER 21, 2022
Swaroop ReddyCIO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Swaroop Reddy, CIO at. Continue reading » The post The Psychology of Pandemic-Induced Shopping Behaviors appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 21, 2022
The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship. 19 : World Cup tournament sponsors. $7.5 billion : Total revenues for event organizer FIFA. 7 and 69 : Tournament and team sponsors contacted by Bloomberg News based in places where human rights criticism was widespread — the U.S.,
Adweek
NOVEMBER 21, 2022
Bob Iger is wasting no time making changes at Disney. On Sunday, Disney's board of directors announced Iger was back as CEO at the company, replacing Bob Chapek. Now, Chapek's right-hand executive is gone too. Monday afternoon, Iger sent a memo to Disney Media & Entertainment Distribution employees noting that Kareem Daniel, the company's chairman.
Marketing Dive
NOVEMBER 21, 2022
Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.
Adweek
NOVEMBER 21, 2022
Instagram allows people to mute the users they follow on the photo- and video-sharing platform. When a user mutes someone, they will stop seeing their content on Instagram, but they won't unfollow them. Our guide will show you how to view all of the users you've muted in the Instagram application. Note: These screenshots were.
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AdExchanger
NOVEMBER 21, 2022
Founded in 2016, the male grooming company Manscaped started out primarily as a performance marketing engine. The products were simply a way for the brand to use its expertise in. Continue reading » The post Manscaped’s Message To Marketers: Embrace Complexity And Too Much Content appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2022
Heinz is asking loyal fans of its ketchup brand to put their money where their mouth is. Starting Nov. 30 at 8 a.m. ET and running through Dec. 21, the "Tip for Heinz" campaign is encouraging Heinz fans to add an extra $1 tip for Heinz while dining out at restaurants not offering the brand.
AdExchanger
NOVEMBER 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. House Of The Mouse Disney has replaced CEO Bob Chapek with former CEO Bob Iger in a surprise turn. Continue reading » The post Iger Iger, Burning Bright; Who Surveils The Surveillers? appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2022
When we're kids, our parents seem desperately uncool to us. But as we grow older, we start to see them as humans. And some of us even end up following in their footsteps, as is the case with Mayan Lopez and her dad, comedian George Lopez. The father and daughter star in the new NBC.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smart Insights
NOVEMBER 21, 2022
Looking to forecast your return-on-investment from digital media? Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you set budgets and define your goals If you're forecasting your digital media spend, … The post Average CTRs display and search advertising – 2022 compilation appeared first on Smart Insights.
Adweek
NOVEMBER 21, 2022
Failing to include early voters in audience segment targeting could have led to nearly $1.5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing previous midterm election cycles, according to estimates by performance marketing company Stirista. The 2022 key voter analysis from Stirista found 65% of the total U.S. midterm votes were.
AdExchanger
NOVEMBER 21, 2022
As part of a plan to consolidate its SSP partners, Horizon Media struck a deal with PubMatic Monday. By reducing the number of partners needed to facilitate a programmatic auction, Continue reading » The post Horizon Media Whittles Down Partners And Strikes SPO Deal With PubMatic appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2022
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR's relationship to recall and brand choice. Do I have your attention? When it comes to planning, buying and measuring media, all eyes are on attention these.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Chief Martech
NOVEMBER 21, 2022
Ever see the miniseries From the Earth to the Moon ? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of different component technologies, many each breakthrough innovations on their own.
Adweek
NOVEMBER 21, 2022
Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record. Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers.
Martech Series
NOVEMBER 21, 2022
How can marketers use better methodologies to plan and craft more meaningful customer interactions and customer journeys? Read the latest in marketing and CX from this weekly martech highlight: _. MarTech Quote-of-the-Week! CX begins with mapping the customer journey—from buyer to close, from onboarding to execution and growth. Understanding the entire lifecycle is critical to mapping a cohesive CX strategy. – Jill Ransome, CMO at Jitterbit.
Adweek
NOVEMBER 21, 2022
Mastodon allows users to bookmark their favorite posts so that they can easily view them again later on. Our guide will show you how to bookmark a post in the Mastodon mobile application. Note: These screenshots were captured in the Mastodon app on iOS. Step 1: Tap the three dots in the top-right corner of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPushup
NOVEMBER 21, 2022
Here are 4 most common UI/UX problems that you must fix while implementing the banner ads. On this blog, we talk a lot about optimising banner ads. However, the underlying assumption about most such advice is that your website is not bogged down with any functional problems—to draw an analogy from the auto world—why would bother [.].
Adweek
NOVEMBER 21, 2022
As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations. This includes how and when to communicate company goals to a disparate staff. Adweek attended the Worldwide Partners conference in Amsterdam recently and gathered a group of independent agency.
MNTN
NOVEMBER 21, 2022
If 2023 is any indication, all signs (and data) point to up. By the end of this year, Connected TV advertising spend topped $21 billion and is set to increase by 27% to $26.92 billion in next year—also making it the biggest upward increase forecasted over the next four years. Despite the macroeconomic factors threatening to dampen our spirits as we slide into the new year, there’s still optimism on the streaming front as more viewers shift their eyes to the Connected TV screen— surpassing cable
Adweek
NOVEMBER 21, 2022
Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign. Released on Nov. 21, the "Tech.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 21, 2022
Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats. For advertisers, every second counts, therefore there is more demand than ever to understand the creative levers linking attention to brand performance. This announcement follows Azerion’s contribution to IAB Australia’s ‘Ad Attention Measurement Landscape Report 2022.’.
Adweek
NOVEMBER 21, 2022
The world's largest animal rights organization People for the Ethical Treatment of Animals (PETA) has released its first Christmas campaign offering the point of view of a turkey over the holiday season. Created by animation house Dream Farm Studios, the two-minute film introduces Toby the turkey, showing his life-story and how he came to make.
Martech Series
NOVEMBER 21, 2022
Tweet. Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. Thank you for having me. As CMO of Constant Contact, I oversee all of sales and marketing. That includes everything from our brand strategy and how we are driving awareness of our company, to optimizing our sales processes for greater conversi
Adweek
NOVEMBER 21, 2022
The travel industry spent much of 2022 selling passengers on its comeback. Now after a summer of staff shortages, delays and cancellations, airlines are trying to redirect passenger expectations in time for holiday travel. The outlook seemed far more promising earlier this year. Booking.com, Expedia, Turkish Airlines and Vrbo all bought Super Bowl ads, while.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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