Martech

SEPTEMBER 22, 2021

Life changed with the pandemic, and so did a lot of traditional business models and consumer experiences. As one of the Big Three movie theater chains, Cinemark had to reinvent the moviegoer’s journey to ensure safe health practices and meet higher competition from in-home streaming platforms. To attract more fans to their theaters, Cinemark had to make the experience even more memorable, and also make their interactions with customers relevant and useful.

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SEPTEMBER 22, 2021

Rob Sellers escaped Grey to set up Engine’s Growth Studio only a year ago, but he’s already left his CEO position there to join VCCP in a new role as head of retail. VCCP already has a big retail creative unit integrated into its global network, which now spans the US, Singapore and Sydney as. The post VCCP poaches Engine chief Rob Sellers as head of retail first appeared on More About Advertising.

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Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, is the NFT the next CDP? I realize that blockchain-based non-fungible tokens are not at all like 360-view customer data platforms.

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SEPTEMBER 22, 2021

European hair and beauty booking platform Treatwell has appointed Joint as its lead creative agency. Joint will work on brand strategy and developing an integrated advertising campaign to launch later this year across key European markets. Joint won the business without a pitch. Treatwell started in 2008 and connects customers to a salons. Treatwell brand.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

SEPTEMBER 22, 2021

The pandemic has been a very profitable time for some businesses. Merchants that sell alcohol or pet food, for example, saw sales soar. It turns out that during a pandemic, people turn to the same sources of solace they turned to throughout history in difficult times: animal companions and booze. These comforts got many of us through the nightmare of COVID-19.

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SEPTEMBER 22, 2021

WPP media agency Wavemaker has lured Verizon head of strategy Monica Majumdar (below) to be its UK head of strategy. Her responsibilities include new business. At Wavemaker she will report to CSO Verra Budimlija. Before two years at Verizon she was head of strategy and planning at Spark Foundry following stints at PHD and Starcom. The post WPP's Wavemaker hires strategy head from Verizon first appeared on More About Advertising.

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SEPTEMBER 22, 2021

There were some pretty wacky ads around at the turn of the century and this was assuredly one of them, PlayStation’s ‘Mental Wealth’ from TBWA, RSA and CGI wizard Chris Cunningham for The Mill. She didn’t really look like that until Cunningham and co. got to work. Would this one get off the starting blocks. The post MAA blast from the past: Playstation's 'Mental Wealth' first appeared on More About Advertising.

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Spoton Digital Media

SEPTEMBER 22, 2021

Content marketing is a somewhat loaded topic. It can mean a lot of things and encompass many different tactics. So it’s not surprising that a lot of brands and businesses have questions when it comes to content marketing. We’re here to provide some insights and answer five of the most common content marketing questions. 1. Do we really need more content?

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More About Advertising

SEPTEMBER 22, 2021

As COP26 rapidly approaches, the urgency around climate action has never been greater and is shared across the advertising sector by individuals and companies alike. Some 71% of people working across the industry are worried about the negative impacts of the advertising industry on the environment. More want their businesses to take climate action. And.

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Paleo AdTech

SEPTEMBER 22, 2021

Kevin Ryan was part of the trio that led DoubleClick from its inception in the mid-1990s through its traumatic post-crash chapter and back toward health and the sale to private equity in 2005 — the critical years where it established its product and market dominance and was ready to be spruced up (by others) for its ultimate exit into Google and ad tech legend.

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Advertising

Fuel Lines

SEPTEMBER 22, 2021

Your agency’s mission statement can have new business value and measurable results. A mission statement is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. Wikipedia.

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Martech

SEPTEMBER 22, 2021

Souce: Pega. No marketer wants to overcommunicate with their target customers. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. “If you put yourself in the customer’s shoes, it’s like a nonstop barrage of sales stuff flying at you all the time, and it can be really off-putting for all of us,” said Matthew Camuso, Product Marketing Manager at Pegasystems, speaking at MarTech. “The

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SEPTEMBER 22, 2021

Never one to miss an opportunity to promote WPP’s creative credentials, the group’s CEO Mark Read chose Milan fashion week to open La Matriz, the group’s new campus building in the city, which houses 35 agencies and 2000 people in a single location. It’s as big as four football pitches (plenty of room for a. The post It’s Milan fashion week and WPP CEO Mark Read is in town to launch a new creative hub for Italy first appeared on More About Advertising.

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Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems. The idea of a single view of the customer has been on marketers’ wish lists for years.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing