Adweek
JUNE 13, 2025
ADWEEK's real-time coverage of Cannes Lions. We're bringing you breaking news, standout campaigns, industry insights, and exclusive moments as they happen. Whether you’re on the ground or tuning in from afar, this is your go-to source for everything Cannes.
Martech
JUNE 13, 2025
If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone. Many people treat traditional search and LLMs as a binary choice — one or the other. But in reality, search engines and generative search are experiential competitors, not direct ones. They do very different things, as the table below shows: Search Engines Generative Search Competitor in function Competitor in experience Built for links
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Adweek
JUNE 13, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Why Kerrygold’s Butter-Themed Influencer Trip Went Viral on TikTok The butter brand’s recent visit to Ireland is a case study in how to make influencer marketing work Kerrygold, Marco Bottigelli/Getty Images By Elena Cavender --> Kerrygold’s recent brand trip proves influencer trips are still a way to generate positive buzz.
AdPulp
JUNE 13, 2025
Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation. According to two articles in The Guardian, Facebook’s new AI-powered tools will autogenerate an entire […] The post No Humans Needed: Machines Will Make and Distribute the Ads appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 13, 2025
As ICE raids and military presence grip Los Angeles, Hispanic-led agencies are stepping up to protect their staff, support their communities, and call on brands to show up with compassion and consistency.
Marketing Dive
JUNE 13, 2025
“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 13, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Adweek
JUNE 13, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Artificial Intelligence Rishad Tobaccowala Predicts a ‘Significant Agentic Workforce’ by 2026 MarkeTeam and nearly 100 execs are urging LinkedIn to allow AI agents back on the platform Recent graduates will compete with AI agents for entry-level jobs. sorbetto/Getty Images By Trishla Ostwal --> At the Future of Work conference in New York City, Rishad Tobaccowala, former chief strategist and growth officer
Spoton Digital Media
JUNE 13, 2025
Content has long been a pillar of a strong marketing strategy. It attracts ideal audiences, nurtures interested customers, and converts prospects into buyers. It effectively builds brand authority, elevates company leaders, and establishes trust and affinity. However, content can also quickly unravel all of these brand-boosting benefits. If you publish low-quality content that relies solely on surface AI prompts without proper training and human proofreading, it can pull your brand down instead
Adweek
JUNE 13, 2025
Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business.
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Martech
JUNE 13, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured by conversion rate, the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 times as valuable as the average visit from traditional organic search, according to research by Semrush. (Semrush is parent company of MarTech publisher Third Door Media.
Adweek
JUNE 13, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Measurement EDO, TelevisaUnivision Expand Convergent TV Partnership ViX is the primary beneficiary EDO continues to build on its already existing partnership with TelevisaUnivision in the convergent TV space. EDO, TelevisaUnivision By Mark Mwachiro --> An existing partnership between measurement platform EDO and TelevisaUnivision is set to grow with the addition of consumer behavioral measurement of TV ads,
Martech
JUNE 13, 2025
Most ABM programs run on static data and generic assumptions. Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent signals—the same data their competitors have access to. It doesn’t have to be that way. What if the most valuable intelligence for your ABM campaigns is already sitting in your CRM and buried in sales call transcripts?
Adweek
JUNE 13, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators SUBSCRIPTION ONLY Social Media Week Social Media Week 2025 Sessions - Day 2 Catch up on all the action on the second day of SMW courtesy of Adweek By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
JUNE 13, 2025
Picture this: A beauty brand asks customers to take a 2-minute “Skin Type Analyzer” quiz, then uses those insights to send personalized product recommendations. The result? A staggering 217% increase in email click-through rates and a 78% quiz completion rate. This isn’t marketing magic. It’s the power of zero-party data email personalization in action.
Adweek
JUNE 13, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators SUBSCRIPTION ONLY Social Media Week Social Media Week 2025 Sessions - Day 3 Catch up on day three of SMW (L-R): Amanda Mulligan, McDonalds head of social media and influencer marketing; Steven Vigilante, Olipop’s director of strategic partnerships; Camille Zingoni, Nissan United’s influencer marketing lead; and Monica Khan, Strand Entertainments partner and head of digital speaking at ADWEEKs Social Media W
Single Grain
JUNE 13, 2025
Imagine launching a marketing campaign with 90% confidence that it will outperform your competitors, before spending a single dollar on media. This isn’t wishful thinking; it’s the reality that AI creative scoring delivers to forward-thinking marketing teams in 2025. AI scoring evaluates the effectiveness of ad creatives based on factors like specific design elements, historical data, and audience engagement.
Adweek
JUNE 13, 2025
WBD and TNT Sports are "virtually" sold out of FIFA Club World Cup ads as deal with DAZN gave buyers options for 24 broadcasts on TNT, TBS, and TruTV and additional coverage through Bleacher Report.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
JUNE 13, 2025
Small business owner Sarah Chen was burning through her $15,000 monthly marketing budget with little to show for it. Facebook ads seemed promising, Google Ads drove traffic, and email campaigns had decent open rates. But which channels actually drove sales? Like most SMB marketers, she was flying blind, making budget decisions based on gut feeling rather than data.
More About Advertising
JUNE 13, 2025
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, by doing more of their business on their own account. One such is so-called principal media buying, buying inventory themselves and selling it on. This is happening already but get a move on: broking is … The post What WPP needs from its next CEO first appeared on More About Advertising.
Exchange Wire
JUNE 13, 2025
VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, announces the expansion of its CTV OOH Network, called “CTV Everywhere”, bringing video to more out-of-home (OOH) viewers than ever. The expansion extends the power [.] The post Videoelephant Launches “CTV Everywhere” Extending the Power of Premium Video to Millions of Viewers on the Go appeared first on ExchangeWire.com.
Marketing Tech News
JUNE 13, 2025
1998 – the official launch of Google and the beginning of a new world where information would be forever at our fingertips. In the 23 years since, Google has experienced thousands of algorithm updates, with its SERPs (Search Engine Results Pages) undergoing substantial changes, evolving into dynamic, AI-powered answer engines. The evolution of Google’s SERPs.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
JUNE 13, 2025
The ad-blocker war is heating up again. YouTube just reignited the battle with a series of aggressive moves aimed at curbing ad-blocker usage and steering viewers toward its premium subscription tier. While it may have seemed like the ad blockers won, with platforms and publishers considering those audiences a lost cause, YouTube is determined to get back into the fight.
Exchange Wire
JUNE 13, 2025
This week, the advertising landscape saw billion dollar media shifts, a brewing agency feud, and government regulation in the works. In today’s MadTech Daily, we discuss Disney and Universal suing Midjourney over AI copyright infringement and WhatsApp joining the legal [.] The post The Stack: Ad Agency Wars appeared first on ExchangeWire.com.
More About Advertising
JUNE 13, 2025
BigSmall, the agency founded by ex-WCRS CEO Matt Edwards, has taken the chaos of Cannes Lions and turned it into an absurd “festival survival simulator” – complete with beachside panels, rosé-fuelled networking, and trying to remember what you promised to finance. Can you survive the Gutter Bar? Retain credibility with your colleagues? And will you … The post ‘Enjoy’ the full Cannes experience with BigSmall’s new video game first appeared on More About Advertising.
AdPushup
JUNE 13, 2025
AdBlock Recovery Solutions helps publishers by employing user-friendly ad experiences and acceptable ad formats without forcing users to disable ad blockers. Discover Advanced AdBlock Recovery Solutions for publishers to combat ad blockers in a non-intrusive way and recover lost ad revenue. Better ads mean fewer ad blockers. Ad Blockers are not just a minor inconvenience [.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
JUNE 13, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Streaming Ratings, Week of May 12: Disney+ Lands the 2 Top Spots, Led by Andor The Star Wars thriller accounted for 931 million viewing minutes 56% of Andor’s audience originated from the adults 18-through-49 demographic. Disney+ By Mark Mwachiro --> Disney+ ’s Andor reached a new galaxy, as it landed in first place for the very first time in Nielsen’s Top 10 Overall Streaming chart for the we
Exchange Wire
JUNE 13, 2025
In an industry-first initiative, The HOOOP Collective, a marketing collective focused on sustainability and circular economy, has partnered with The GoodNet, a global ESG data company, to co-create India’s first ESG Media Index and marketplace; a country-specific framework and metrics [.] The post The HOOOP Collective & The GoodNet Partner to Launch India’s First ESG Media Index & Marketplace appeared first on ExchangeWire.com.
Ad Badger
JUNE 13, 2025
SUBSCRIBE In this episode of PPC Den, we sit down with Francis Leger from GS. Read More The post Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners [The PPC Den Podcast] appeared first on Ad Badger.
Exchange Wire
JUNE 13, 2025
Black Enterprise, a black-owned multimedia company founded in 1970 that supports African American entrepreneurs and aspiring business owners with inspirational content, has launched a new FAST channel and engaged VideoElephant to manage it. VideoElephant, the FAST managed service provider behind the [.] The post Black Enterprise Launches Fast Channel with VideoElephant as Operating Partner appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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