Adweek
OCTOBER 1, 2022
Sometimes the most creative aspect of a campaign is its results. I've seen success measured in the number of phone calls to Sweden and the volume of "Lucky Iron Fish" distributed worldwide. Match.com could just tout memberships but instead measures the number of second dates they've made possible. It's a more compelling metric. Many mighty.
Marketing Dive
OCTOBER 1, 2022
The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents.
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Adweek
OCTOBER 1, 2022
When you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The clothing company has influenced many millennials' and Gen Zers' closets from their popular jeans to their iconic eagle hoodie. Now, American Eagle is reinventing the way people try on clothes with AR and even the.
Marketing Dive
OCTOBER 1, 2022
Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 1, 2022
The number of disabled people worldwide is 15% of the population. And that number is expected to rise due to Covid. Still, only 1% of advertising actually reflects disabled consumers, and even that little percentage is rife with problematic portrayals that still center on non-disabled viewers. In Episode 4 of Off Madison, Adweek inclusion and.
Martech
OCTOBER 1, 2022
The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 1, 2022
This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and better opportunities to coordinate how a customer sees offers across channels and guiding that customer toward a conversion opportunity.
Adweek
OCTOBER 1, 2022
If there is one thing California Pizza Kitchen (CPK) is known for, it's, well, pizza. Founded in 1985 in Beverly Hills, the brand has become one of the best-known pizza chains in the country through the strength of its unique menu including, of course, the California-style pizza. Yet, for National Pizza Month 2022, the restaurant.
AdExchanger
OCTOBER 1, 2022
Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear and streaming video inventory, following YouTube this summer. The tool is designed to help programmers deduplicate audiences across linear and streaming by comparing reach across screens, Kim Gilberti, SVP of product management at Nielsen, told AdExchanger.
Adweek
OCTOBER 1, 2022
At the heart of many of Heinz's campaigns is a spirit that shirks the idea of moderation. Whether that means turning its product into a wide-ranging pasta sauce or morphing fries into spoons for easier condiment consumption, the brand has developed multiple products and stunts that ultimately encourage its more devout fans to enjoy the.
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Ad Monsters
OCTOBER 1, 2022
We’ve heard it all before. Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .
Adweek
OCTOBER 1, 2022
In yet another example of the swift justice system in the U.S. at its finest, Meta reached a settlement in a lawsuit filed in October 2020 against two parties for data scraping. Then-Facebook director of platform enforcement and litigation Jessica Romero said in a Newsroom post when the suit was filed that BrandTotal, based in.
Martech Series
OCTOBER 1, 2022
Polygon’s investment into BFF’s Fund II will hasten blockchain development and foster mainstream adoption. Blockchain Founders Fund (BFF), a Singapore-based Venture Capital Fund that focuses on early-stage Web3 and blockchain startups globally, today announces that Polygon, an Ethereum scaling platform onboarding millions to Web3, has made a strategic investment into their Fund II to diversify the company’s holdings and advance the mainstream adoption of blockchain technology.
Adweek
OCTOBER 1, 2022
After a two-year virtual hiatus, Brandweek made its triumphant return to a live stage earlier this month. From Sept. 12-16, the industry's leading marketers and executives converged at the InterContinental hotel in Miami, Fla. Over the course of five days both in-person and virtual attendees had access to a variety of sessions that explored the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
OCTOBER 1, 2022
87% of consumers go to Amazon when they are ready to make a purchase. Feedvisor , the “AI-first” optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, released the findings of its 2022 Amazon Consumer Behavior Report. The report, which is based on a survey of over 2,000 consumers, explores the changing behaviors and trends shaping e-commerce.
Adweek
OCTOBER 1, 2022
The National Football League left everything on the field for Hispanic Heritage Month. It recognized Latino and Hispanic coaches, players and executives. It teamed with community organizations including the Hispanic Heritage Foundation and Hispanic Alliance for Career Enhancement. It partnered with celebrities, clothing designers and its own teams to reach underserved audiences.
Ad Monsters
OCTOBER 1, 2022
Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr.
Adweek
OCTOBER 1, 2022
LinkedIn gives users the option to share personal demographic information about themselves with the social networking platform. This includes information related to things like race, gender, sexual orientation, military status and more. When a user shares their personal demographic information with LinkedIn, it will be kept private from other users.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
OCTOBER 1, 2022
Company to be featured Oct. 3 in the New York’s Most Respected Employers Issue. DeepIntent, the leading healthcare advertising technology company built to improve better patient health and business outcomes, is pleased to be ranked no. 28 by Crain’s New York Business amongst the 100 Best Places to Work in New York City in the Large Employer Category.
Adweek
OCTOBER 1, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to a new beverage from Red Bull. Morsel #1: Ryan Reynolds infuses Mint Mobile with AriZona tea style price savings (sort of) A can of AriZona Iced Tea has been $0.99.
Martech Series
OCTOBER 1, 2022
When businesses think about the impact of bots, they might think about the cost of an attack, the effect on consumer reputation, or perhaps the wider security implications to their websites or apps. But the costs go beyond this: if you can’t distinguish between bots and real customers, making decisions based on customer behaviour becomes decidedly more complicated and costly. 56% of all web traffic is generated by bots, meaning businesses waste a great deal of money serving “customers” who do no
Adweek
OCTOBER 1, 2022
The LinkedIn mobile application offers two visual themes for users to choose from: Light Mode and Dark Mode. While Light Mode is activated by default, users can switch to Dark Mode at any time. Our guide will show you how to turn on Dark Mode within the LinkedIn mobile app. Note: These screenshots were captured.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
OCTOBER 1, 2022
Barnhart brings deep experience leading global supply chains for multiple Fortune 500 and similarly sized corporations, such as Cardinal Health, Aramark, Conagra Brands and more. Qurate Retail GroupSM, a world leader in video commerce (“vCommerce”) across linear TV, ecommerce sites, digital streaming and social platforms, announced that Scott Barnhart has been appointed Chief Operating Officer (COO), effective immediately.
Adweek
OCTOBER 1, 2022
The Jetsons cartoon series premiered on Sept. 23, 1962, featuring the eponymous family living in the high-tech future of 2062. Most memorable, perhaps, was Rosie the Robot, the family's android maid. And while we are still 40 years away from the period depicted in the show, we still haven't seen anything close to Rosie 60.
AdPushup
OCTOBER 1, 2022
Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important role in helping publishers gain more insights about their consumers. According to the Customer Data Platform Institute, the CDP industry revenue for 2019 was expected to exceed $1 billion. For a long time, publishers relied [.].
Adweek
OCTOBER 1, 2022
Celebrities' political and personal beliefs unavoidably impact the brands they're affiliated with--whether it's a business they own or a brand partner paying them for sponsorship. Elon Musk's fame comes from his businesses. But his larger-than-life, attention-grabbing online persona and antics put him more squarely in the celebrity arena than other titans of industry.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
OCTOBER 1, 2022
First of Its Kind Features like Dynamic Dimming technology and a Smaller, Lighter Headset Address Barriers Other Devices Have Been Unable to Overcome to Reach Widespread Adoption of AR Technology in Enterprise Settings. Magic Leap announced that its next generation enterprise augmented reality platform, Magic Leap 2, is now commercially available. Magic Leap 2 is now available to all customers in the United States , Canada , UK, EU ( Austria , Belgium , Denmark , Finland , France , Germany
Adweek
OCTOBER 1, 2022
For Upstreamers creative director Adriana Hern?ndez, getting involved in the advertising industry was a matter of merely continuing an early interest in the pop culture and conversational aspects of ads. "In my country of origin, Argentina, advertising was always part of pop culture and discussing ads with people outside the ad industry was something very.
Martech Series
OCTOBER 1, 2022
Bizverse joined TTC Labs by Meta fourth accelerator program. The program is a collaboration between Meta and the Singapore Infocomm Media Development Authority and Personal Data Protection Commission. The program will focus on supporting startups including Bizverse further our understanding of data transparency and consent in metaverse technologies.
Adweek
OCTOBER 1, 2022
For many Hispanic and Latinx communities, embracing culture is not only a way to reconnect with their ethnicity, but a part of their identity. However, like in any culture, there are aspects that are still rooted in gender inequality, misogyny, and machismo. In an effort to create change around the way women are viewed in.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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