Adweek
SEPTEMBER 7, 2022
LinkedIn rolled out several tools last week aimed at keeping its members abreast of potential job opportunities. The professional network added a Hiring in Your Network section to its Jobs Home tab. LinkedIn Members can now receive notifications when relevant jobs are posted by people in their first-degree or second-degree network. And members of the.
Martech
SEPTEMBER 7, 2022
IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June. Read next: How marketers are preparing for the future of in-game ads.
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Adweek
SEPTEMBER 7, 2022
Snap's tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform's revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in.
Marketing Dive
SEPTEMBER 7, 2022
Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 7, 2022
Diversity, representation and inclusivity have significantly improved in the influencer marketing space over the past few years. If brands want to succeed in today's crowded marketing landscape, working with the same type of influencers over and over again is no longer an option. While making a deliberate effort to be more inclusive and work with.
Martech
SEPTEMBER 7, 2022
Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 7, 2022
The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside.
Adweek
SEPTEMBER 7, 2022
Beyonc? intends to extend her summer reign well into the fall and beyond with a new campaign from Tiffany & Co. that also does some good for aspiring students in the creative arts. On Sept. 2--two days before the singer's 41st birthday, five weeks after releasing her record-shattering seventh studio album, and just days after.
Martech
SEPTEMBER 7, 2022
What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “ How to Decide to Build or Buy: A Customer Data Management Checklist ,” presented by Acquia. The post Webinar: How to choose whether to build or buy with this CDP checklist appeared first on MarTech.
Adweek
SEPTEMBER 7, 2022
Wieden+Kennedy doesn't ask interviewees if they think a hot dog is a sandwich, but according to Karl Lieberman, they probably should. The shop looks for people who have strong opinions on absolutely everything, which is why Jiah Choi and Scott Dungate were ideal candidates to lead the New York office. "That could probably be our.
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AdExchanger
SEPTEMBER 7, 2022
The US is long overdue for a federal privacy law, but the American Data Privacy and Protection Act (ADPPA) might not be it. At least not in its current form. Although the ADPPA, which would establish a national standard for privacy protection, has bipartisan support, it still faces numerous roadblocks – and the question of. Continue reading » The post Is There Still Hope For A Federal Privacy Bill This Year?
Adweek
SEPTEMBER 7, 2022
The news and culture publisher Vox Media is on pace to host more than 100 events this year--an 18% increase from 2021, according to the publisher--and a key indicator of the growing emphasis it plans to place on its slate of experiential offerings. In 2023 the media company aims to reintroduce a number of previously.
Martech
SEPTEMBER 7, 2022
What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There is. And, if that’s not incentive enough, failing to address their needs could get you sued under a major federal law. That consumer group is people with disabilities.
Adweek
SEPTEMBER 7, 2022
As brands continue to grapple with where they fit into cryptocurrency-adjacent trends, from non-fungible tokens (NFTs) to the metaverse, PepsiCo CMO Todd Kaplan has worked to make sure the food and beverage giant isn't left behind by this fast-changing technology. Kaplan has overseen a series of NFT releases called Pepsi Mic Drop that also seek.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPushup
SEPTEMBER 7, 2022
A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.].
Adweek
SEPTEMBER 7, 2022
A French bank is using pop art-style imagery in a campaign promoting its lower costs during the growing cost of living crisis, comparing its savings to that of food and petrol as the prices of everyday items increase. Boursorama Banque, which claims to serve over 4 million customers, is an online bank and a subsidiary.
VideoWeek
SEPTEMBER 7, 2022
While all eyes have been on Netflix’s burgeoning ad business , Apple has been quietly sizing up a slice of the advertising pie. According to the FT , the tech giant plans to double its digital ad team, reportedly looking to fill 216 vacancies – in addition to the 250 already growing Apple’s advertising business. Some in the ad tech industry see the expansion as a natural extension of its data policy changes; others a betrayal of Apple’s core values.
Adweek
SEPTEMBER 7, 2022
Whether they're following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the younger generations of American consumers are clearly influenced by social media. More of them also want to become influencers, start their own businesses and get involved in new hobbies. Millennials and Gen Z will often go first.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
SEPTEMBER 7, 2022
In today's ExchangeWire news digest: the US bans tech firms from building in China for the next 10 Years; Microsoft backs controversial entrepreneur Travis Kalanick’s CloudKitchens startup; and tech firms in South-east Asia launch the region's first anti-counterfeit consortium. US bars [.]. The post US Tech Firms Blocked from Building in China for 10 Years; Microsoft Backs Kalanick’s CloudKitchens appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 7, 2022
The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2022 winners. Six U.S.-based campaigns received gold this year: Pepsi's "Better with Pepsi" campaign, NFL's "Bring Down the House," Call of Duty's "Warzone in Paradise," Chipotle's "A Future Begins" campaign, the "Rescue Doodles" campaign for Pedigree and "I Will Always.
AdExchanger
SEPTEMBER 7, 2022
Invisalign, which makes aligners and other alternatives to braces, launched its first marketing campaign in the metaverse. The purpose is to help Invisalign build brand awareness among a younger demographic, the same demo that spends a lot of its time playing games, said Kamal Bhandal, the brand’s VP of consumer and brand marketing. The post Why Invisalign Is Bracing Itself For The Metaverse appeared first on AdExchanger.
Adweek
SEPTEMBER 7, 2022
It's one of the simplest, most popular formulas for building brand identity: an upstart financial institution wants more people to know about its business. So it slaps its name on a Los Angeles sports facility. Then it puts one of that city's star athletes in its ads. Yes, this sounds an awful lot like the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
SEPTEMBER 7, 2022
Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (September 7th, 2022) announced that Michael Brooks has been appointed as chief operating officer. The announcement was made by Sameer Sondhi, co-CEO of Verve Group and [.]. The post Verve Group Appoint Michael Brooks as Chief Operating Officer appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 7, 2022
WhatsApp teamed up with Jio Platforms in India to roll out the messaging application's first end-to-end shopping experience with ecommerce company JioMart, a joint venture between Jio Platforms and Reliance Industries. The Meta-owned app said the rollout is part of a strategic partnership between Meta and Jio Platforms to accelerate the digital transformation in India.
AdExchanger
SEPTEMBER 7, 2022
Cory MunchbachPresident and COO “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, president and COO of BlueConic. You’ve heard the news: Sephora is the first company to be fined under the California Consumer Privacy Act (CCPA).
Adweek
SEPTEMBER 7, 2022
So what if that end-of-summer barbecue turned into an all-night rager, the beach outing became a bacchanal and the rock show went to 11 (beer bongs, that is)? Harmless Harvest doesn't judge you for your boozy long weekend. Instead of wagging a finger, the brand is extending a hand--that opportunistically offers up organic coconut water--as.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
SEPTEMBER 7, 2022
Apple made an announcement that might have digital advertising ramifications sooner than news about the company's DSP. Apple's forthcoming "Lockdown Mode" can protect consumers from illicit activity and unwanted tracking. But it’s designed for a specific group of individuals vulnerable to attacks – plus, it can impact functionality in a way most users won’t tolerate.
Adweek
SEPTEMBER 7, 2022
The app-based delivery space is more crowded than ever, so pizza ordering platform Slice is expanding its brand mission to cater to the tech needs of Luddite-leaning local dough slingers. This b-to-b stance is Slice's way of taking a bite out of the estimated annual $160 billion in pizza sales. As it continues to shine.
Smarty Ads
SEPTEMBER 7, 2022
Limited budgets often stipulate advertisers to rethink display advertising efficiency so they pay more attention to standard banner ads. In 2021 banner ads reached US$ 141, 29 billion, and today more than 60% of banner ads within the Google display network are shown on mobile devices.
Adweek
SEPTEMBER 7, 2022
Devika Bulchandani continues her rapid rise at Ogilvy, as the network has promoted her to global chief executive officer. Bulchandani was most recently promoted to global president and CEO of North America earlier this year. Bulchandani will take over from Andy Main, who is stepping down as global CEO and will serve as a senior.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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