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The app-based delivery space is more crowded than ever, so pizza ordering platform Slice is expanding its brand mission to cater to the tech needs of Luddite-leaning local dough slingers.
This b-to-b stance is Slice’s way of taking a bite out of the estimated annual $160 billion in pizza sales.
As it continues to shine a light on independent pizzerias, Slice is shifting its marketing and brand focus from the b-to-c space as an online ordering service to a b-to-b strategy that centers on the solutions the brand provides to local pizza places.
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