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It’s one of the simplest, most popular formulas for building brand identity: an upstart financial institution wants more people to know about its business. So it slaps its name on a Los Angeles sports facility. Then it puts one of that city’s star athletes in its ads.
Yes, this sounds an awful lot like the stories we told you about Crypto.com Arena and LeBron James. But what if you tried that same formula with an actual bank (with real money and everything) and an athlete whose team finished above .500
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