Adweek
APRIL 4, 2023
When an advertiser purchases a competitor's trademark as a keyword, the advertiser's content may appear in a more prominent position on results pages than the trademark owner's content. Of course, any trademark owner desires to stop activity that unlawfully diverts customers to the advertising competitor, but they also have an affirmative duty to police their.
Martech
APRIL 4, 2023
Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach. Here’s how to develop the best recommendation strategy for your site, content and audience. Most off-the-shelf content recommendation engines will not have all the capabilities discussed here, but knowing what’s possible will help you find the best solution for your business.
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Adweek
APRIL 4, 2023
An old-school neighborhood haunt called the Picwood Bowl is more than a little rough around the edges, which is just fine by the Diamondback Donnas. It's league night and Donna, the leader of the pack, is about to get her game on. She's no ordinary hobbyist though, decked out in fire-red cowboy boots to match.
Marketing Dive
APRIL 4, 2023
“A Recipe for Magic” is based on research showing the value of sharing meals and will feature approximately 750 local influencers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 4, 2023
While Caitlin Clark and Angel Reese may have been the stars of March Madness, brands certainly used college basketball's biggest platform to make a splash. Dozens of brands had an on-the-ground presence in Dallas over the weekend, where record-breaking crowds gathered to watch the nation's top talent. Sunday's championship alone drew nearly 20,000 fans, and.
Martech
APRIL 4, 2023
If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. Those members of the marketing operations team more focused on tech and operations (“maestros”) than the design and execution of campaigns earned, on average, $25,000 more than their campaign-focused peers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 4, 2023
As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. How will these changes affect agencies? “I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference.
Adweek
APRIL 4, 2023
While podcasting is male dominated, women are breaking into the space with shows like Call Her Daddy with Alex Cooper or Scheananigans with Scheana Shay. Thanks to podcast networks like Dear Media, listeners are able to find more and more podcast shows that are amplifying narratives from women of various backgrounds and viewpoints. Dear Media.
Martech
APRIL 4, 2023
Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success?
Adweek
APRIL 4, 2023
In an effort to promote San Diego tourism, Tripadvisor partnered with the San Diego Tourism Authority to launch a campaign called "The Sunny Side of Things," which will feature hand-painted street murals in three U.S. cities created by San Diego artists. From April 3-30, people in New York, Los Angeles and Chicago will be able.
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AdExchanger
APRIL 4, 2023
Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times can use its blueprint for building a publishing business on The post The Athletic CCO Sebastian Tomich Says Sports Fans Want Ads appeared first on AdExchanger.
Adweek
APRIL 4, 2023
April is Earth Month, and to celebrate, hospitality and entertainment company Delaware North launched a "Bee the Difference" campaign in partnership with The Bee Cause Project to educate people about the importance of the earth's pollinators. The Bee Cause Project is an educational group that provides grants to non-profit organizations and schools. This campaign will.
Martech
APRIL 4, 2023
Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review Unit (CARU). The Unit had previously OK’d it. Why we care. Can marketers or consumers trust CARU’s seal of approval? If we take Walmart at its word — and so far there is no reason not to — CARU reviewed and approved Universe of Play.
Adweek
APRIL 4, 2023
Consumers seeking rare high-end items have a plethora of online resale platforms to facilitate their search: Poshmark, eBay, The RealReal, Rebag, Mercari, Depop, Etsy, Vestiaire, Grailed, Farfetch, 1stDibs, Fashionphile. the list goes on. But even if buyers find what they're looking for, they're all too often disappointed when their purchase arrives in the mail.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 4, 2023
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.
Adweek
APRIL 4, 2023
In the absence of a federal privacy law, Iowa Gov. Kim Reynolds signed into law a consumer privacy bill last week, making the state the sixth in the U.S. to pass legislation that regulates how people's data is collected and shared online. The law will take effect Jan. 1, 2025, giving companies nearly 21 months.
Ad Monsters
APRIL 4, 2023
On large, popular websites with millions of visitors, addressability is easily attainable. But it becomes much more challenging on smaller, less popular sites, commonly called long-tail sites. These websites are often niche, focusing on specific topics or interests and catering to particular audiences. While they may have smaller audiences, their visitors are more engaged and passionate about the content they consume.
IAB Tech Lab
APRIL 4, 2023
The latest updates to OpenRTB represent a significant step forward towards improving the transparency and accuracy of web video inventory IAB Tech Lab brings together passionate industry professionals across business and technical functions who volunteer their time to help make the entire ecosystem healthier and more transparent.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
APRIL 4, 2023
Do we need to temporarily pause AI development? What are the ethical risks of AI technology? What’s the weirdest AI-generated image or video you’ve seen? In this episode, Peter Prodromou, The post Weighing AI Hype Vs. Reality With ‘AI Marketing Agency’ Boathouse appeared first on AdExchanger.
Basis
APRIL 4, 2023
86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. Data privacy and security is such a hot topic, it’s at the heart of efforts to regulate—if not outright ban—TikTok : US and state governments alike fear that the platform, which has been under US scrutiny for nearly three years due to its ownership by a China-based company, “may put sensitive user data, like location information, into the hands of the Chinese governmen
AdExchanger
APRIL 4, 2023
Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. The post How Targeted Health Care Marketing Can Help Marginalized Communities appeared first on AdExchanger.
VideoWeek
APRIL 4, 2023
When it comes to video, the TV screen is still prime real estate for advertisers – and with the CTV market set to reach $43-45 billion in next three years, ad budgets will flow more heavily to video than social media for the first time in a decade. In this interview, Daniel Bischoff, Chief Marketing & Operations Officer at RTL AdConnect, discusses the growth of CTV, how RTL caters for the shift to non-linear viewing, and the importance of local content to advertisers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
APRIL 4, 2023
Ampersand – a local TV sales consortium co-owned by cable companies Comcast, Charter and Cox – rolled out new audience segments for brands to target sports fans based on the The post Got Sports Fans? Ampersand Can Retarget Live Sports Viewers On Linear TV appeared first on AdExchanger.
Basis
APRIL 4, 2023
86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. Data privacy and security is such a hot topic, it’s at the heart of efforts to regulate—if not outright ban—TikTok : US and state governments alike fear that the platform, which has been under US scrutiny for nearly three years due to its ownership by a China-based company, “may put sensitive user data, like location information, into the hands of the Chinese governmen
AdExchanger
APRIL 4, 2023
The Federal Trade Commission helped normalize and popularize the term “commercial surveillance.” But is the current FTC “anti-advertising”? The post Commissioner Rebecca Slaughter Clears The Air About The FTC’s ‘Scary’ Rulemaking Process appeared first on AdExchanger.
AdPushup
APRIL 4, 2023
An overview of High Ticket Affiliate Marketing Platforms that pay a high commission rate per referral in the range of $500 – $1,000. Thousands of independent marketers and entrepreneurs use high-ticket affiliate marketing platforms to drive thousands of dollars in revenue every single month. According to Statista, spending on affiliate marketing programs by marketers will grow [.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
APRIL 4, 2023
Made with the A-listers’ Artists Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru.
AdExchanger
APRIL 4, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Searching TikTok and Instagram want search marketing budgets. But even those megaplatforms face a long road before The post TikTok’s And Instagram’s Unfinished Search; The Age Of The Pop-Up appeared first on AdExchanger.
Seth Godin
APRIL 4, 2023
Debt is a financial miracle. If you buy a property for 20% down, with the bank financing the rest, and it goes up in value by just 10%, your profit is 50%. (I’ll wait while you do the math.) If you have a factory and can buy a machine that increases productivity, the money you borrow to pay for that machine creates enough profit that you get to do it again.
Marketing Dive
APRIL 4, 2023
Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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