Martech

MARCH 21, 2024

This sets the course for your entire AI-driven strategy. Success hinges on how well this technology can be aligned with your key business objectives to drive results, improve efficiency and create a sustainable competitive advantage in the digital age. Mapping the transformation journey. Assess your current digital ecosystem.

ROI 125

ROI MarTech Marketing Conversion 125

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

eCommerce 109

eCommerce MarTech Media Marketing 109

Martech Series

JANUARY 24, 2023

Seasoned brand builder joins TreviPay’s leadership team to drive market strategy in alignment with B2B digital transformation and payments innovation trends TreviPay , the global B2B payments and invoicing network, announced the appointment of Allen Bonde as Chief Marketing Officer.

Marketing 89

Marketing Manufacturing eCommerce MarTech 89

Chief Martech

APRIL 28, 2024

I mean, maybe one or two respondents are truly disconnected from all digital pathways to their customers. These CMOs answering “no” — Carthusian monks aside — simply don’t recognize the digital channels and operations they’re most certainly using as marketing technology. But 24.7% — 1 out of every 4 businesses?

MarTech 88

MarTech ROI Marketing 88

VideoWeek

JANUARY 29, 2024

Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. This includes divesting from its “legacy” operations in order to invest in its digital offerings.

eCommerce 105

eCommerce Marketing Advertising 105

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Marketing 117

Marketing Finance Cookies Impressions 117

The Ad Tech Blog

APRIL 24, 2024

The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences. AR technology, on the other hand, uses devices like smartphones, tablets, or AR glasses to overlay digital information onto the physical world. AdCreative.ai

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Smart Insights

NOVEMBER 24, 2023

Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector.

Pharmaceuticals 89

Pharmaceuticals Marketing Healthcare 89

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Conversion Rate 128

Conversion Rate Manufacturing Fashion MarTech 128

Martech Series

DECEMBER 5, 2022

Postman , the world’s leading API Platform, announced the launch of a new book— The API-First Transformation —authored by Postman Chief Evangelist Kin Lane. Every enterprise today is working with APIs; however, many of them lack a formal API strategy—let alone one that prioritizes APIs to drive innovation,” said Lane.

MarTech 75

MarTech Conversion Marketing Advertising 75

Ad Monsters

JANUARY 24, 2024

This approach will propel marketing strategies that resonate, ensuring that product offerings, promotions, and interactions are not just relevant, but compellingly engaging. Delivering the AI Opportunity: Retailers and brands are embracing AI not just as a tool but as a transformative force across measurement, content, pricing, and inventory.

Retail 105

Retail Media Cookies Conversion 105

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Marketing 109

Marketing Education MarTech ROI 109

Ad Rants

DECEMBER 13, 2023

In today's fast-paced digital era, the safety shoe industry is transforming, and businesses increasingly recognize the importance of embracing e-commerce. The Current Landscape of Safety Shoe E-Commerce The digital realm is witnessing a surge in e-commerce, and the footwear industry, including safety shoes, is riding this wave.

SEO 237

SEO Retail Audience Fashion 237

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. The Rise of Digital OOH Platforms One pivotal change in out-of-home advertising is the increased use of digital OOH platforms. Can digital OOH achieve personalization at scale?

Advertising 130

Advertising ROI Impressions Audience 130

The Ad Tech Blog

MARCH 17, 2024

This delicate balance is the cornerstone of transforming advertising into meaningful content that genuinely enriches the user’s digital experience, marking a new era of consumer-brand interaction. Yes, laws like GDPR and CCPA set standards for data collection and user consent, directly affecting AI-driven advertising strategies.

Advertising 130

Advertising GDPR Cookies Audience 130

Martech

DECEMBER 6, 2023

Download your copy now to: Benchmark your martech stack against industry leaders Learn how top brands achieve business impact through content Discover the latest content analytics and AI tools powering growth Get the insights you need to make smarter decisions on platforms, strategies, and budgets.

Marketing 115

Marketing MarTech 115

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3% of total programmatic ad spend.

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

Martech Series

AUGUST 25, 2022

DuBois is an author, company advisor and industry speaker on digital transformation, technology innovation and cyber security. His leadership was a critical part of Microsoft’s digital transformation during Satya Nadella’s reinvention of the company.

MarTech 89

MarTech Audience Marketing 89

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. What strategies can increase the likelihood of form fills? By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement.

Audience 118

Audience A/B Testing Machine Learning MarTech 118

Smart Insights

AUGUST 23, 2023

Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day.

Marketing 97

Marketing 97

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing 133

Marketing MarTech Finance ROI 133

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Digital content should be viewed as the connection between people, process and technology. What is your strategy?

MarTech 124

MarTech ROI Marketing Audience 124

Martech

APRIL 16, 2024

Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release.

Advertising 119

Advertising Retail Ad Inventory Media 119

Martech

JULY 25, 2023

Automation already delivers transformative results to many of the world’s most sophisticated agencies and in-house teams. Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance?

Agency 92

Agency MarTech Advertising Marketing 92

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 Digital transformation is one of the most effective methods for achieving these goals. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. How agile is transforming modern marketing : Learn why agile is becoming the new foundation for marketing going forward. For the fall 2022 edition of the MarTech Conference, our theme was “Data.

MarTech 124

MarTech ROI Cookies Entertainment 124

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. This integrated AI strategy saves time and guarantees accuracy. AI offers the potential to accelerate these benefits.

Advertising 124

Advertising Agency Communications MarTech 124

Ad Monsters

APRIL 11, 2024

As Vice President of Data at Fanatics Betting & Gaming, Want has been at the forefront of leveraging data in dynamic and transformative ways. Her journey, stretching from Sydney to Berlin and eventually planting roots in New York City, is a testament to her ability to adapt, innovate, and lead in the ever-evolving digital landscape.

Ad Tech 105

Ad Tech eCommerce Education Entertainment 105

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. However, as with any data-driven approach, monitoring and adjusting strategies as privacy landscapes shift is crucial.

Machine Learning 124

Machine Learning Media Advertising Retail 124

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Solvacy’s new social media management platform uses artificial intelligence to streamline digital marketing.

MarTech 101

MarTech Shipping eCommerce Education 101

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. Get the daily newsletter digital marketers rely on.

eCommerce 106

eCommerce Media MarTech Marketing 106

Martech Series

FEBRUARY 14, 2023

“Beth-Ann’s deep digital marketing expertise and impressive digital transformation experience will be invaluable to Infillion as we continue to lead clients through the complexities of the digital media ecosystem and accelerating demands to transform the advertising experience.”

Impressions 87

Impressions Media MarTech Advertising 87

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Many of these digital wins don’t come easy though. Mistakes to avoid. Activating customer data.

Marketing 129

Marketing Machine Learning Retail MarTech 129

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. How agile is transforming modern marketing : Learn why agile is becoming the new foundation for marketing going forward. For the fall 2021 edition of the MarTech Conference, our theme was “Data.

MarTech 112

MarTech ROI Cookies Entertainment 112

Martech Series

JULY 7, 2022

CMS vendor Umbraco and co-sponsors Marcel Digital, Marathon Consulting and Definition 6 solicit experts in digital transformation to share insights on building an agile and composable digital experience platform (DXP). Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life.

Education 105

Education ROI Agency MarTech 105

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. This ensures both sales and marketing teams work in unison toward a cohesive communication strategy.

Communications 127

Communications Audience Marketing Impressions 127

Martech

DECEMBER 14, 2023

They should be strategic assets, a vital and consistent part of your overall business strategy. This isn’t about having the latest tools but the right tools that complement and enhance the company’s business, marketing, CX and technology strategies. Driving innovation in marketing strategies. Define clear objectives.

MarTech 122

MarTech Fashion Retail Communications 122