Martech Series

JANUARY 23, 2023

“Programmatic advertising, like any other economic activity, contributes to global carbon emissions, which many brands have committed to reducing but lack meaningful ways to benchmark or enforce programmatically,” said Anthony Katsur , CEO, IAB Tech Lab.

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MarTech Advertising Media Marketing 75

IAB Tech Lab

SEPTEMBER 8, 2023

It’s been a busy 2023 for the Tech Lab Compliance team. Over the past several months, many organizations in the digital media ecosystem have stepped up to the challenge of fostering a trustworthy digital advertising ecosystem, earning their place among the ranks of compliant companies. As we enter the final […]

Advertising 69

Advertising Media 69

Ad Monsters

MARCH 11, 2024

The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “ IAB Tech Lab’s Privacy Sandbox: Fit Gap Analysis for Digital Advertising.”

Cookies 64

Cookies Ad Tech Impressions Advertising 64

Martech

MARCH 27, 2024

At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. gaming spend will swell from $8.5

Marketing 105

Marketing Audience MarTech Entertainment 105

Digiday

MARCH 28, 2024

Cutting-edge technological innovation more and more can be the terrain of smaller media or full-service agencies looking to expand their offerings, rather than solely for those that can afford it. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Ad Monsters

JANUARY 26, 2024

IAB Tech Lab is working to reduce the complications by standardizing the process. Everyone in the ad tech industry seems to be talking about user privacy right now, from how to deal with new regulations to how we interact with consumers’ information online, which will change digital advertising.

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Ad Tech Communications Media Advertising 105

Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

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Impressions Ad Tech Media Ad Inventory 85

Ad Monsters

OCTOBER 11, 2022

For some, the recent innovation sets a new precedent for digital content. TMB and Theta Labs’ recent collaboration provides an example that leans toward the former. . Pet Collective is one of the largest animal-based media brands with over 47 million social media followers. JS: Absolutely!

Entertainment 98

Entertainment Media Ad Tech Audience 98

All About Advertising Law

FEBRUARY 27, 2023

Dapper Labs, Inc et al., NBA Top Shot is an NFT platform, owned and operated by Dapper Labs, that allows consumers to buy, sell, and trade “Moments” NFTs (digital video clips of player highlights) on Dapper Lab’s Flow Blockchain. Last week, in Friel v.

Non-Profit 69

Non-Profit Shipping Advertising Media 69

Martech

JULY 12, 2023

IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). OPJA] isn’t prescriptive,” said Shailley Singh, EVP, Product and Chief Operating Officer for IAB Tech Lab. “It’s One of the common uses for DCRs by brands and publishers is in digital campaigns. New guidance.

Marketing 83

Marketing Audience MarTech Media 83

Martech Series

OCTOBER 1, 2022

Bizverse joined TTC Labs by Meta fourth accelerator program. The program is a collaboration between Meta and the Singapore Infocomm Media Development Authority and Personal Data Protection Commission. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

MarTech 85

MarTech Communications Marketing Media 85

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Cookies 104

Cookies Advertising GDPR MarTech 104

Ad Monsters

APRIL 25, 2024

Focusing now on technologies that analyze the digital environment rather than the consumer—like contextual and intent-based advertising—will prepare them for a future where consumer privacy is paramount. Both the CMA and the IAB Tech Lab have raised concerns about its suitability.

Cookies 115

Cookies Ad Tech A/B Testing CPM 115

Martech

MAY 30, 2023

We still haven’t 100% agreed on what to call this digital experience channel. Website: Cathy Hackl LinkedIn: Cathy Hackl (156K followers) Twitter: @CathyHackl (68K followers) Joanna Popper Joanna is an award-winning Hollywood and Silicon Valley media executive. The metaverse. Immersive reality. Virtual reality.

Marketing 118

Marketing MarTech Fashion Entertainment 118

Martech Series

AUGUST 4, 2022

Together, they will play a key role in designing and scaling tailored metaverse solutions for clients and accelerate the convergence between the physical and digital worlds. Capgemini’s new Metaverse-Lab to help clients shape and execute their metaverse strategies.

Manufacturing 87

Manufacturing MarTech Retail Marketing 87

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 There are two key takeaways when discussing today’s business climate: competition is greater than ever, and our world is increasingly digitized. billion by 2026. Fees: $3249.

Marketing 103

Marketing SEO Conversion Rate Conversion 103

Martech Series

JUNE 14, 2022

In a joint collaboration between IAB, IAB Tech Lab , and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for ads that appear within gameplay. Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech

JUNE 14, 2022

“As more companies enter the gaming ecosystem, it’s critical that IAB and IAB Tech Lab gather the industry to help establish uniform standards needed to create consistency across the in-game advertising marketplace,” said the IAB in a release. ” Get the daily newsletter digital marketers rely on. Why we care.

Viewability 90

Viewability Impressions Entertainment Audience 90

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June.

Viewability 117

Viewability Impressions MarTech Advertising 117

Martech

JUNE 30, 2022

Source: Kantar Context Lab/Taboola. Social media is where consumers receive word-of-mouth recommendations from family and friends. It’s not the ace in the hole it once was, and should be complemented with other native environments in a digital video campaign. Get the daily newsletter digital marketers rely on.

Brand Awareness 90

Brand Awareness Media Video Ads Control Group 90

Exchange Wire

OCTOBER 5, 2022

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 5th, 2022) announced the launch of the new DV Attention Lab™ to help advertisers optimise campaign performance using in-depth “attention data” on ad engagement and ad [.].

Advertising 52

Advertising Media 52

Martech Series

NOVEMBER 17, 2022

To solve this issue and provide transparency into technical standard adoption and usage, IAB Tech Lab, the global digital advertising technical standard-setting body, is unveiling a new Specification Adoption Program. Marketing Technology News: Lawmatics Announces New Integration Partnership with MyCase.

MarTech 52

MarTech Communications Advertising Marketing 52

Digital Remedy

MAY 23, 2023

Today, Digital Remedy announced the appointments of former IAB CEO, CMO, and thought leader, Randall Rothenberg and Compulse Founder and Managing Director, Martin Kristiseter to its Board of Directors as part of its continued growth strategy. Randall Rothenberg has been a prominent marketing, media, and advertising leader for 40 years.

Media 52

Media Agency Marketing Advertising 52

Martech Series

FEBRUARY 17, 2023

PD Beta was developed in association with LGL’s partner, Starloop Studios (“Starloop”), and is set to be released to all current holders of the digital assets on a simultaneous basis. Starloop Studios Starloop is a media company that leads the industry in game development and art outsourcing.

Affiliates 81

Affiliates MarTech Marketing Media 81

VideoWeek

SEPTEMBER 16, 2022

At a time when agencies are increasingly incorporating attention metrics into their media buying, the ARF’s study aims to lay out the scientific grounding behind these metrics. Validity of attention measures (conventional or AI-based) for comparative evaluation of media as vehicles for ad placements. Due diligence.

Advertising 73

Advertising Machine Learning Viewability Media 73

Exchange Wire

FEBRUARY 9, 2023

DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud [.]

Impressions 52

Impressions Media 52

Clearcode

MARCH 13, 2023

While RTB started in web advertising, it has made its way into other digital channels, such as in-app mobile advertising. More recently, RTB has been adopted in emerging digital channels like digital out-of-home advertising. Key Points The IAB Tech Lab has added support for DOOH advertising in the release of OpenRTB 2.x.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Ad Monsters

APRIL 8, 2024

The IAB Tech Lab found few use cases viable in the Sandbox. We’ll move towards better marketing overall by moving away from third-party cookies as the main foundation of digital media targeting and measurement. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads.

Cookies 115

Cookies Ad Tech Advertising Media 115

Media Math

SEPTEMBER 12, 2022

Where are we now in the global digital advertising privacy landscape? MediaMath welcomes the shift towards consumer-first privacy, we believe programmatic advertising should be conducted in transparent, high quality media environments that keep consumer interest top of mind. . Read More : IAB Tech Labs work on PETS .

Advertising 73

Advertising Media 73

VideoWeek

APRIL 25, 2024

Advertisers and publishers need confidence that they can continue to realise value from cookieless media solutions. With regards to submitting feedback for regulatory purposes, we need to be realistic about what we can expect the Privacy Sandbox can deliver regarding sustaining media functionality whilst also preserving user privacy.

Cookies 52

Cookies Ad Tech Advertising Marketing 52

VideoWeek

APRIL 14, 2023

According to Bloomberg , the four investors are among the world’s wealthiest people, including media mogul James Murdoch. Meanwhile, the company has started labelling public broadcaster accounts as “state-affiliated” or “government-funded”, prompting media organisation NPR to abandon the platform. percent. “Our

Media 98

Media Agency Ad Tech Manufacturing 98

Ad Monsters

DECEMBER 16, 2022

In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry? . What Is the Competition and Transparency in Digital Advertising Act? Read more. .

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Cookies Pop-Up Ad Tech Retail 97

Automatad Inc.

MARCH 17, 2022

Ad spending increased across digital and print channels in 2021. However, this helped the industry bounce back by boosting the digitization of everyday life. . With the upsurge in digital media consumption during the pandemic, advertisers increased their ad spending on digital channels, a trend that has been years in the making. .

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Martech

APRIL 1, 2022

Get the daily newsletter digital marketers rely on. CTV platforms offer advertisers digital-quality targeting, attribution and analytics at scale, while traditional TV provides reach and scale,” said Markman. Read next: IAB Tech Lab updates ad formats for CTV and digital video. Processing.Please wait. Why we care.

Advertising 102

Advertising Pharmaceuticals Food Entertainment 102

VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

Retail 97

Retail Media Agency Ad Tech 97

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Get the daily newsletter digital marketers rely on. The metaverse is meant to be like a 3D Internet, where you can digitally move from virtual environment to virtual environment. Processing.Please wait.

Marketing 143

Marketing Audience Communications Media 143

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends.

Media 112

Media Advertising Audience Ad Exchange 112