Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 99

Video Ads Retail MarTech Marketing 99

Exchange Wire

APRIL 24, 2024

Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, today (April 23rd, 2024) announced the appointment of Lindsey DiGiorgio as chief marketing officer. With over 15 years of experience at some of the [.]

Marketing 93

Marketing Advertising Ad Tech 93

Marketing Tech News

APRIL 22, 2024

The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform. Read more » The post AI-powered ad platform OSSA launches in the UK to support small business growth appeared first on Marketing Tech News.

Advertising 81

Advertising Marketing 81

Digiday

APRIL 23, 2024

Some brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Putting more marketing spend toward brand awareness efforts is seemingly one of marketers’ latest obsessions.

Brand Awareness 78

Brand Awareness Marketing Media Advertising 78

Martech

FEBRUARY 1, 2024

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. Why we care.

Demand Side Platform 110

Demand Side Platform MarTech Advertising Marketing 110

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. This authenticity didn’t go unnoticed.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter.

Audience 139

Audience eCommerce Entertainment Media 139

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. What is Google Marketing Platform? Why we care.

Marketing 100

Marketing MarTech Advertising Media 100

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Retail 143

Retail MarTech Communications eCommerce 143

AdExchanger

APRIL 24, 2024

Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.

Media 79

Media Advertising Marketing 79

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market. Compare 11 top marketing automation platforms appeared first on MarTech.

Marketing 95

Marketing MarTech 95

Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

Machine Learning 99

Machine Learning Marketing ROI MarTech 99

Martech

APRIL 16, 2024

Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release.

Advertising 105

Advertising Retail Ad Inventory Media 105

MNTN

APRIL 23, 2024

As a search marketer, you’re likely more focused on keywords and intention than you are on Connected TV (CTV) — but it might be the perfect addition to your campaign. Let’s take a look at some of their conversation: How Does Search Marketing Help on CTV? It might seem odd at first, but paid search and CTV aren’t that different.

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Advertising 137

Advertising Marketing ROI Conversion 137

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Marketing 94

Marketing Machine Learning Audience Communications 94

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 103

Advertising Impressions Media MarTech 103

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. What digital tools do we need to execute the campaign?

Retargeting 86

Retargeting Retargeting platforms Conversion Rate Conversion 86

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

ROI 108

ROI MarTech Marketing Conversion 108

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 109

Marketing Conversion Rate Audience MarTech 109

Martech

OCTOBER 17, 2023

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.

Marketing 119

Marketing MarTech 119

Martech Series

AUGUST 4, 2022

Company expands digital platform across Pakistan with additional opportunities throughout South Asia. Founded in 2020 by ad-tech and marketing industry veteran Faisal Sheikh, Jack of Digital specializes in international platform partnerships with some of the world’s top advertising, marketing and data platforms.

Marketing 92

Marketing Ad Tech ROI MarTech 92

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 129

Marketing SEO Machine Learning Audience 129

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog. Fuel for your marketing strategy. EXL and Quilt.AI

MarTech 99

MarTech Audience Marketing Advertising 99

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 112

Media Marketing Machine Learning MarTech 112

Digiday

MARCH 26, 2024

LTK is a digital marketing platform, which allows creators and influencers to monetize their content via shoppable images. Earlier this month, the platform launched LTK Connected TV, in which brands can leverage LTK creator content for shoppable streaming ad spots. Continue reading this article on digiday.com.

Media 92

Media Marketing Advertising 92

Digiday

APRIL 23, 2024

On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. TikTok’s golden goose is its algorithm, which China likely won’t sell off as part of any deal and thus, calling into question what exactly a buyer would get in purchasing the platform.

Media 86

Media Audience Agency Marketing 86

Martech Series

MARCH 7, 2023

Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads. Gary Ladue, Marketing Director at Modern Automotive Group, said, “We are very excited with this integration.

MarTech 88

MarTech Marketing Media Advertising 88

Martech Series

FEBRUARY 2, 2023

Chief Marketing Officer Shafqat Islam and Chief Sales Officer Sebastiaan de Jong will help the global leader in content management and experimentation continue to reinvent how marketing works. Welcome created and led the content marketing platform (CMP) category (now known as the Optimizely Content Marketing Platform).

Marketing 90

Marketing ROI Affiliates MarTech 90

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 101

Machine Learning Marketing Healthcare eCommerce 101

Exchange Wire

NOVEMBER 20, 2023

Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing 2024” report for destination marketing organisations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism [.]

Marketing 100

Marketing 100

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Viewability 108

Viewability Impressions Cookies MarTech 108

Martech Series

DECEMBER 29, 2022

The word “metaverse” was first used by Neal Stephenson in his 1992 novel “Snow Crash,” which described a setting where people may use virtual reality headsets to communicate in the digital game world and where the second life had operated for a few decades. Encounters using virtual reality or augmented reality.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Martech Series

NOVEMBER 29, 2022

Are you always scrounging for ways to enhance your GTM (Go-To-Market) team’s productivity and performance? Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and drafting your sales and marketing strategies. Benefits of WebOps platforms for businesses.

Marketing 100

Marketing eCommerce ROI Audience 100

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. A: Yes, I am Brazilian, correct.

eCommerce 99

eCommerce MarTech Retail Fashion 99

Martech

JANUARY 11, 2024

If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

Cookies 86

Cookies MarTech Media Marketing 86

Basis

FEBRUARY 21, 2024

Perhaps the most noticeable changes stem from their evolving demographics, which has contributed to the shift towards digital across all aspects of the B2B buying journey. Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104