The Ad Tech Blog

FEBRUARY 14, 2024

This guide lights up the dimly lit paths of CCPA, offering a beacon for startups striving for compliance amidst their innovative quests. Imagine CCPA as a gatekeeper, ensuring that data moves in and out of tech realms in a transparent and controlled manner. It’s like giving them a key to their data fortress.

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Education Communications 100

The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. Real-time data processing with predictive analytics helps businesses make swift, informed decisions.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

Martech

NOVEMBER 15, 2023

With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Or buy an established platform? This guide from Customer.io Do you build a custom CDP tailored to your tech stack? The post Build or buy your CDP?

Marketing 102

Marketing MarTech 102

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. The strategic use of GA4 is crucial in this process.

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Marketing Finance Cookies Impressions 113

Martech

OCTOBER 4, 2023

Data and personalization: Brands need to create a highly personalized experience for their customers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. You are a data-driven marketing expert with 10 years of experience running personalized campaigns. Keep it professional.”

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Marketing Native Advertising SEO MarTech 138

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP?

Machine Learning 101

Machine Learning Marketing Healthcare eCommerce 101

Martech

FEBRUARY 8, 2024

It was followed by “over-dependence on technology” (46%), “making data ‘AI-ready’” (41%), and “AI potentially replacing my role” (36%). And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data.

MarTech 85

MarTech Shipping eCommerce Education 85

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Marketing 68

Marketing Communications Audience Cookies 68

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience.

Retargeting 86

Retargeting Retargeting platforms Conversion Rate Conversion 86

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Looking to take control of your data? Click here to download!

Machine Learning 95

Machine Learning MarTech Marketing Audience 95

Martech

OCTOBER 30, 2023

It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. This article is a practical guide that explores the evolution of personalization and the complexities it presents.

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Conversion Rate Cookies A/B Testing ROI 120

Martech Series

SEPTEMBER 15, 2022

Beroe, a global SaaS-based procurement intelligence, and analytics provider, and Cirtuo, the pioneer of digital category management, announced their strategic partnership enabling companies to further enhance the creation and continuous improvement of robust category strategies. Chief Executive Vel Dhinagaravel.

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MarTech Marketing 88

Martech

APRIL 18, 2023

Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity. Best practices that have emerged focus on these five core areas: Data enrichment Account targeting. Interaction management. Performance measurement.

MarTech 103

MarTech Marketing 103

Martech

MARCH 8, 2024

Change management can be a large undertaking. You must examine your existing infrastructure, skillsets, data governance and success measures. A well-articulated purpose guides the selection of appropriate AI technologies and aligns them with the organization’s strategic goals. How will data flow in? Performance.

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Audience MarTech Communications Marketing 122

Martech

DECEMBER 18, 2023

Optimizing assets for different platforms. Analyzing campaign performance data. Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management.

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Marketing MarTech 114

Martech

DECEMBER 28, 2023

The email marketer’s guide to effective marketing automation by Ryan Phelan. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Today: marketing automation.

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Marketing ROI MarTech Conversion 116

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Lead management.

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Marketing Machine Learning MarTech Media 122

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Media 116

Media Education Brand Awareness Audience 116

Martech Series

JANUARY 10, 2023

IT leaders can now reduce sprawl, seamlessly set and manage an environment strategy, and protect business-critical data, apps, and flows – without slowing down Power Platform adoption – with the AvePoint Confidence Platform.

Data Management Platform 79

Data Management Platform MarTech Marketing 79

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Calculated risk management. Avoiding redundancy.

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ROI MarTech Marketing Conversion 108

Martech

DECEMBER 28, 2023

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

eCommerce 101

eCommerce MarTech Conversion Marketing 101

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Register free.

MarTech 117

MarTech Pop-Up Marketing Agency 117

Martech

OCTOBER 31, 2022

Universal Tag Manager tools. Google Tag Manager help. Data Layer Building — Tracking the right clicks. GTM Variable Builder Trigger Guide for GTM. Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly.

Cookies 103

Cookies Conversion MarTech Media 103

Martech Series

OCTOBER 28, 2022

Former Strata & Freewheel leader to provide first-party data expertise as FullThrottle ascends to market leadership. Bringing more than three decades of leadership in ad tech and first-party data, Baer will provide valuable counsel as FullThrottle drives adoption of its comprehensive first-party data platform.

Advertising 90

Advertising Ad Tech Impressions MarTech 90

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. There’s a huge alienation problem.”

Machine Learning 113

Machine Learning Marketing Conversion MarTech 113

Martech

NOVEMBER 9, 2023

However, marketers are encountering difficulties with data tracking due to browser and platform changes, stringent privacy regulations, and ad blockers. These issues can degrade the performance of advertising campaigns, particularly on platforms like Facebook, where traditional client-side tracking is becoming unreliable.

Conversion 92

Conversion ROI Ad Targeting Advertising 92

Martech Series

FEBRUARY 28, 2023

Winter ’23 Release Continues to Accelerate and Streamline Modern Data Management Talend , a global leader in data integration and management, today announced the latest update to Talend Data Fabric, its end-to-end platform for data discovery, transformation, governance, and sharing.

Impressions 84

Impressions MarTech Data Management Platform Marketing 84

Martech

AUGUST 6, 2021

Whereas social media was perhaps the greatest tool to create a level playing field, the impending death of the cookie, the iOS 14 update, and the overall increasing complexity of ad targeting could make the rising cost of marketing and lack of data the nail in the coffin for many. Data incentivization. Brand building.

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Ad Targeting Cookies Communications Conversion Rate 143

MNTN

MARCH 14, 2024

Supply Side Platforms —or SSPs—play a vital role in the ad ecosystem. Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform?

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Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Innervate updated its AI-powered Digital Asset Management (DAM) solution. Being able to ask a question in natural language is not a substitute for training. Get MarTech!

MarTech 111

MarTech Conversion Marketing 111

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever. Data ownership. Data minimization.

Marketing 125

Marketing GDPR MarTech Cookies 125

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. The post Pandemic challenges intensify need for customer data platforms appeared first on MarTech. billion in 2020.

MarTech 122

MarTech Marketing Audience 122

Ad Monsters

MARCH 2, 2023

Just Google or chat (it’s 2023) with ChatGPT for the definition of Data Clean Rooms (DCR) and you will end up with several different answers sprinkled with terms like secure, controlled, anonymized, privacy, aggregated, etc., but no clear definition or understanding of what a Data Clean Room is.

Manufacturing 113

Manufacturing Audience Advertising Marketing 113

Martech Series

NOVEMBER 16, 2022

She blends a data-driven approach with strong user empathy to manage product strategy and execution. “Contently is already the leading enterprise content marketing platform (CMP),” states Bryn Caruso, Head of Customer Success. ” Allen joins Contently at a pivotal time for content marketers. .

MarTech 98

MarTech Marketing 98

VideoWeek

APRIL 17, 2024

Samsung this morning announced the promotion of Alex Hole to SVP and General Manager of the European Services business. “This is a relatively new kind of media platform for many advertisers,” he says. “Our TV sets had seven billion app opens in the second half of last year,” adds Hole.

Manufacturing 59

Manufacturing Education Audience Media 59

Martech

MARCH 28, 2023

This installment features recent enhancements to Sales and the Customer Data Platform. They will make your sales process more efficient and easier to manage, which will help your teams close deals faster. Quick promotion set-up A quick promotion setup option now simplifies loyalty management and promotions programs.

Click Through Rate 92

Click Through Rate ROI MarTech Conversion 92

Martech

FEBRUARY 29, 2024

Use only zero and first-party data This is critical — no buying email lists ever! Make sure to have an easy-to-find link to your data privacy policy that allows users to understand how their data will be collected and used and how they can opt out of it. So, your email list is more accurate right from the start.

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GDPR Conversion MarTech Marketing 99