Basis

JANUARY 24, 2024

That cookie deprecation is a key factor in the widespread signal loss that’s now posing a challenge for all advertisers, but especially those in the consumer packaged goods (CPG) industry. Read on for her top insights for CPG advertisers to consider as they invest in and implement privacy-friendly advertising solutions.

Advertising 52

Advertising Marketing Cookies Food 52

Martech Series

NOVEMBER 2, 2022

CPG brands can now measure “shoppability” and return on advertising spend from omnichannel campaigns. Among the first media platforms to integrate the Crisp solution, Teads is elevating its focus on driving contextual commerce and enabling shoppability for brands. Marketing Technology News: Tomi.ai

Media 78

Media Viewability Retail Video Ads 78

Martech Series

JUNE 10, 2022

CPG brands (usually those that offer consumer packaged goods with a short lifespan and have recognizable packaging that customers buy regularly like food, drinks, clothes, cosmetics, and more) are high in demand, they have a short life and consumers buy them on a routine basis. Digital technologies have empowered the CPG industry. .

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech

DECEMBER 13, 2021

End-to-end ad platform Amobee has announced an expansion of its partnership with IRI, the analytics and BI provider for the CPG market. The data will be used to enhance Amobee’s Propensity Scoring solution. This is another way the CPG space can play in the digital arena. Why we care.

Conversion Rate 100

Conversion Rate Healthcare Manufacturing eCommerce 100

Martech Series

AUGUST 29, 2022

New solution provides CPGs a holistic approach to media insights, activation and measurement. The partnership enables CPGs to leverage Epsilon’s clean room and IRI’s granular CPG transactional dataset to create their own closed-loop data ecosystem for insights, audience development, activation and measurement.

Audience 89

Audience MarTech Agency Media 89

Digiday

MARCH 14, 2024

Suzanna Stevens, brand sales director, Adstra CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data. These levers, when synchronized, elevate customer engagement and unlock untapped revenue streams with suppliers.

Retail 79

Retail Media Marketing 79

Martech Series

DECEMBER 6, 2022

This is game-changing in aiding our expansion into Microsoft Azure, and for our team’s longstanding commitment and ability to deliver actionable insights and new data-driven solutions more efficiently to our CPG, retail, and agency partners,” said Michael Bailey, EVP and CTO at Catalina.

Retail 94

Retail Agency Impressions MarTech 94

Martech Series

JUNE 24, 2022

Soli , the company that activates corporate sustainability on an individual level to increase brand engagement, announces a new direct marketing program to help advertising, retail and CPG brands leverage their sustainability initiatives. We’ve taken our core Soli Solutions program and streamlined it for easy implementation.

Retail 59

Retail MarTech Advertising Marketing 59

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. In fact, 85% of CPG brands are planning to move additional marketing dollars toward retail media networks.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Martech Series

JANUARY 31, 2023

The new role was created to build upon the company’s growth and bolster its marketing innovation strategy AdAdapted , an advertising technology solution that gets brands onto shopping lists and into carts, today announced it has appointed Matthew Kates as the SVP of marketing.

Marketing 86

Marketing Retail Communications MarTech 86

Martech Series

SEPTEMBER 23, 2022

Loyalty and promotion solutions provider named recipient of Best in Class award for its technology. CPG companies are often data challenged because of their indirect, anonymous relationships with their consumers.

MarTech 80

MarTech Marketing 80

Ad Tech Daily

MARCH 16, 2023

Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich.

Retail 95

Retail eCommerce Food Ad Tech 95

Martech Series

AUGUST 25, 2022

Amazon marketing and 3PL solutions to be a more significant online distribution channel for FY2023. Creatd Ventures full suite of consumer product goods (CPG) brands, are now available on Amazon, including: Dune Glow Remedy – beauty and wellness beverage. Brick-and-mortar sales and partnerships continue to grow. ” Creatd, Inc.

MarTech 87

MarTech Marketing 87

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.).

ROI 101

ROI Control Group Audience Cookies 101

Martech Series

AUGUST 8, 2022

Attendees will spend three days alongside leading CPG brands and retailers who will share their insights and strategies for evolving, adapting and succeeding in the next generation of omnicommerce. Industry Innovators Amazon, Foxtrot, Instacart, Kroger and More to Keynote Three-Day Event Oct. 18-20 in Chicago. 18-20 at the Hilton Chicago.

Retail 85

Retail Education Manufacturing MarTech 85

Martech Series

AUGUST 3, 2022

.”— Risa Crandall, Aki Technologies SVP of CPG & BevAlc Strategy and Sales. One of Aki’s biggest value propositions lies in helping our brand partners understand their consumers’ most receptive moments,” said Risa Crandall, SVP of CPG & BevAlc Strategy and Sales at Aki Technologies. “We

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Ad Monsters

MAY 13, 2024

This presents a significant challenge for verticals such as retail, CPG and entertainment, who rely on linear TV advertising as part of their broader media plans to promote timely initiatives and offerings. Investing in CTV is the solution for all advertisers — political and non-political — far beyond the election this fall.

Advertising 88

Advertising Ad Space Entertainment Retail 88

InMobi

MAY 2, 2022

When it comes to customer loyalty, CPG brands are feeling the heat. Inflation, loyalty, supply chain issues and private label growth are all impacting national CPG brands success. What does a quality CPG marketing strategy look like in 2022? At the beginning of 2022, we surveyed over 2,800 CPG consumers across the U.S.

Retail 52

Retail Food Manufacturing Advertising 52

Martech Series

JULY 11, 2022

CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows.

Retail 79

Retail Food Display Advertising MarTech 79

Martech

JANUARY 17, 2024

Something around 53% of marketers said they weren’t ready, and another 57% said they’re not fully aware of what the solutions are yet. I think that speaks to the convoluted nature of all the solutions that are available to try to piece together something that can replace that efficacy.” ” Get MarTech!

Cookies 138

Cookies Impressions Retail MarTech 138

Martech Series

FEBRUARY 15, 2023

Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.” The Company also received an early investment from Snowflake Ventures.

Retail 86

Retail ROI Food MarTech 86

Basis

DECEMBER 5, 2022

As we head into 2023, the big topic for consumer-packaged goods (CPG) brands is retail media networks and how they are going to affect budget allocations. Here are three considerations CPG advertisers should make as they leverage retail media networks: 1) Maximize their troves of first-party data.

Marketing 52

Marketing Retail Finance Banner 52

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 93

Retail Media eCommerce Affiliates 93

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. In turn, retailers and CPG companies need to ensure that no stone is left unturned as they continue to weather the market volatility. percentage point of share of wallet on average. The average U.S.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

InMobi

MARCH 29, 2022

What would you say are the key factors driving the explosive growth of retail media, and how is Adsta advising their independent grocery partners to capitalize on growing CPG investments in retail media?    As CPGs search for new ways to connect with shoppers, retail media provides a prime audience in a buying mode.

Retail 52

Retail Media Fashion Food 52

Martech

MAY 15, 2024

We help them navigate emerging trends in technologies and solve their biggest problems with enterprise-ready startup solutions. We’re industry-agnostic; we work across oil and gas, CPG and retail, supply chain and logistics, the idea being that technology is pretty much horizontal. We track early-stage startups too.

Retail 108

Retail Agency ROI MarTech 108

Martech Series

SEPTEMBER 26, 2022

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds. Several solution providers (in the POI report) have come to market with exceptional Holistic Enterprise Planning & RGM capability advancements to support these dynamic times.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

FEBRUARY 10, 2023

As Cylogy’s Head of Technology, Stephanie leads our busy software development team, and advises on all aspects of technology selection, solution architecture and project implementation, working across Cylogy’s national portfolio of client projects. She has a Master’s degree in E-Commerce Technology from DePaul University in Chicago.

MarTech 84

MarTech Impressions Marketing 84

Martech

AUGUST 4, 2021

We’ll stay tuned to see if this service gains traction with more CPG brands. The post Creative discounts solution for grocery brands appeared first on MarTech. Obviously, Aisle is banking on Venmo’s retention rate being higher than the industry average.

Retail 122

Retail Cookies MarTech Marketing 122

Martech Series

NOVEMBER 18, 2022

QualSights is used by various Fortune 500 clients in CPG, pharmaceutical, technology and other industries to help with product innovation, renovation and optimization. “We want to thank the Deloitte Technology Fast 500 Award committee for this honor and for recognizing QualSights’ fantastic growth over the past few years.”

Pharmaceuticals 88

Pharmaceuticals eCommerce MarTech Marketing 88

Martech Series

AUGUST 3, 2022

The new Denver office supports AdAdapted’s focus on expanding strategic retail partnerships and further diversifying its offering for CPG brands, agencies and retailers. The new office supports AdAdapted’s growth plans as it continues to bring leading adtech solution offerings to its clients.

Native Advertising 52

Native Advertising Retail MarTech Agency 52

Martech Series

JUNE 21, 2022

IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has launched the IRI OmniConsumer Receipt Panel, a new panel that will source receipt data from 120,000 active households where they shop. “The

Demand Side Platform 89

Demand Side Platform Retail MarTech Audience 89

Martech

OCTOBER 26, 2021

“The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

Marketing 139

Marketing GDPR Cookies MarTech 139

Martech

MARCH 8, 2022

That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. The best solution to this is getting your customers to tell their friends, as that’s the top reason cited for both finding out about and using them.

Retail 109

Retail Cookies MarTech Marketing 109

Martech Series

DECEMBER 1, 2022

Experts in digital commerce solutions share their winning strategies for capitalizing on the service and delivery trends Retail customers expect in 2023. a leading provider of frictionless commerce solutions, invites brand leaders to attend an exclusive live webinar on 2023 Commerce Trends. Pivotree Inc.,

Retail 84

Retail eCommerce MarTech Marketing 84

Martech Series

OCTOBER 3, 2022

Kyndryl and Teradata will also collaborate to help customers use AI to derive better insights and outcomes from their hybrid and multi-cloud data environments by designing, enabling and supporting enterprise data modernization solutions. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Manufacturing 95

Manufacturing MarTech Retail Communications 95

InMobi

JULY 16, 2020

The consumer packaged goods (CPG) industry, like all verticals, has been significantly impacted by the current reality of shelter in place in the U.S., but not all brands within the CPG sector have responded in the same way. To find out, we turned to InMobi Pulse , InMobi’s mobile marketing research solution.

Marketing 52

Marketing Audience Advertising Media 52