illumin

JANUARY 14, 2025

With third-party cookies phasing out and consumer preferences shifting toward more privacy-conscious behaviors, agencies will rely on first-party data , contextual advertising, and advanced attribution models to track ROI. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.

Advertising 101

Advertising Marketing Retail Agency 101

PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Cross-Screen Video Ad Programs Bear Fruit.

Video Ads 59

Video Ads Ad Inventory Mobile Ads Cookies 59

illumin

DECEMBER 3, 2024

Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. For instance, video ads , particularly those that auto-play, can drain energy more than static display ads. illumin’s enhanced cookie syncs create the ideal connection between users and partners.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies 60

Cookies ROI Retail Agency 60

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies 60

Cookies Pop-Up ROI Retail 60

PubMatic

OCTOBER 5, 2023

We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt).

CPM 119

CPM Cookies Ad Inventory Video Ads 119

Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. Video ad servers primarily facilitate the delivery of in-video ads.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers.

Cookies 115

Cookies Mobile Ads GDPR MarTech 115

VideoWeek

APRIL 23, 2024

percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. Just behind podcasts (+23 percent) and CTV, social video ad spend also climbed 20 percent YoY, with all three categories outperforming the wider digital ad market.

Cookies 59

Cookies Advertising Entertainment Retail 59

Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. One of the ad tech trends that will continue in 2023 is the drive for first party data. We also highlighted this in a previous article that discussed ad tech trends. First party data reliance.

Ad Tech 105

Ad Tech Ad Server Video Ads Cookies 105

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

Ad Tech 84

Ad Tech Demand Side Platform Ad Exchange Cookies 84

Martech

FEBRUARY 18, 2022

What about the shifts in backend technology that are making QR codes, podcasts and even print ads something different in 2022? What’s changed is that the cookie is fading, so publishers and streaming services are upping their identity, measurement, attribution and targeting capabilities. That’s the user side. Chris Wood, Editor.

Media 105

Media Cookies Impressions Video Ads 105

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. Video is very important for Cond Nast and we leverage it to engage our premium audiences, meeting them where they are. Its about time.

Education 59

Education Cookies Ad Tech Advertising 59

Marketing Dive

JUNE 12, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Entertainment 94

Entertainment ROI Agency Retail 94

Basis

DECEMBER 6, 2022

Unlike other types of targeting that prioritize user behavior or past website actions, contextual targeting focuses on content, which allows advertisers greater control over where their ads show up—and more importantly, where they don’t show up. Cookie Free. The takeaway for advertisers?

Cookies 97

Cookies CPC Viewability CPM 97

Ad Monsters

MARCH 13, 2024

Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. It’s an XML schema launched by the IAB in 2008 that has standardized the industry’s approach to video. What Does Work?

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Advendio

APRIL 14, 2025

However, turning this data-driven media opportunity into a scalable revenue stream requires more than simply offering ad placements. The Key Factors Driving Retail Media Growth: Retailers Control First-Party Data → As third-party cookies disappear, advertisers are shifting budgets toward retailers with direct consumer insights.

ROI 52

ROI Retail Media Ad Inventory 52

Brid.tv

APRIL 1, 2024

Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. Monetize your app with a variety of mobile ad formats. User data privacy is now front and center. contextual ).

Advertising 97

Advertising GDPR Cookies Mobile Ads 97

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Single Grain

JULY 21, 2021

Trend #4: Product Feeds for Video Action Campaigns. If you use video ads to promote your e-commerce business, you will be happy to know that Google has recently added product feeds to Video Action campaigns. Let’s say a user sees a video ad that promotes one of your products.

Conversion 111

Conversion CPA GDPR SEO 111

Digiday

FEBRUARY 1, 2023

This isn’t necessarily surprising, but it is a big change from last year, when the economy wasn’t even included on Digiday’s list of challenges for either industry (cookie deprecation was the top challenge for the media industry last year, while agencies were most concerned about the Great Resignation).

Media 69

Media Cookies Marketing Video Ads 69

Ad Monsters

JANUARY 27, 2023

Companies not dependent on third-party cookies are at an advantage right now. In addition to tracking frequency and recency, this includes drilling down into ad clicks, video plays, video ad clicks, time on page, and other activities that truly represent how engaged a user is with a site.

Cookies 75

Cookies Ad Click Audience Impressions 75

Advendio

JANUARY 12, 2023

Traditionally, due to the digital transformation of the advertising sector, advertisers relied heavily on third-party cookies to target new possible customers and identify revenue streams. Social media platforms are following suit by expanding their video features and capabilities. Dependence on First-Party Data.

Advertising 98

Advertising Retail Cookies Video Ads 98

Basis

SEPTEMBER 13, 2022

By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6%

Advertising 98

Advertising Cookies Rich Media Video Ads 98

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

illumin

DECEMBER 1, 2023

Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. This share is still rising and in 2024 streaming will continue to make up a greater portion of advertisers’ video ad purchases.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

IAB Tech Lab

JULY 12, 2023

IAB Tech Lab’s Advanced TV Working Group introduces an addendum to Video Ad Serving Template (VAST) to support cookieless attribution reporting for Google Chrome browser Attribution Reporting API.

Cookies 52

Cookies Video Ads Advertising 52

Basis

FEBRUARY 15, 2024

Audio ads generate greater brand recall than display and online video ads. Among frequent podcast listeners in the US , 97% report taking action following exposure to a podcast ad, and 82% of listeners agree that listening to ads is a way to support their favorite podcasts.

Advertising 105

Advertising Cookies Audience Banner 105

Ad Monsters

JANUARY 3, 2025

ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising By : Andrew Byrd (News Editor, AdMonsters) Why You Should Read This: Third-party cookies may be on the way out, but ID bridging is stepping in, stirring up both optimism and suspicion within ad tech’s walls. Read more ) 4.

Ad Tech 105

Ad Tech Ad Ops Cookies Video Ads 105

Basis

MARCH 22, 2023

And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Video ads, whether linear TV or digital formats, have long been popular for political marketers.

Advertising 98

Advertising Impressions CPM Cookies 98

illumin

APRIL 22, 2025

Use More Energy-Efficient Ad Formats Some ad formats consume more energy than others. For instance, video ads , particularly those that auto-play, can drain energy more than static display ads. illumins enhanced cookie syncs create the ideal connection between users and partners.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

VideoWeek

NOVEMBER 1, 2024

UK Data Bill Changes Plans on Centralising Cookie Consent The UK Government has introduced a bill, the Data (Access and Use) Bill, that drops proposals by the previous government to centralise cookie consent mechanisms, such as into browsers. Read more on VideoWeek.

Retail 52

Retail Cookies Media Ad Tech 52

Digiday

APRIL 6, 2023

Since sports fans are an unrivaled top-of-the-funnel audience in terms of scale and the emotion the live game evokes gives brands an unmatched way to connect, the question becomes: how can marketing teams get all the same benefits of traditional TV advertising, without breaking the bank, in a world without third-party cookie targeting?

Advertising 73

Advertising Cookies Viewability Audience 73

InMobi

NOVEMBER 13, 2018

1) Target Consumers Without Cookies Within mobile web advertising or any other browser-based marketing effort, most data available to marketers and advertisers has traditionally come from cookies. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. They have a short shelf life.

Advertising 52

Advertising Click Through Rate Cookies Banner 52