Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Up to 67% of U.S. This makes first-party data incredibly valuable.

Cookies 129

Cookies Data Management Platform Machine Learning Conversion 129

Martech

AUGUST 8, 2024

And now, here’s this week’s AI-powered martech news and releases: Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions. It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies.

MarTech 125

MarTech Electronics GDPR Audience 125

Martech

APRIL 24, 2025

Marketers may not know what keeping third-party cookies in Chrome means for Google , but they know it is not a green light to return to old habits. “Google hitting pause on third-party cookie deprecation doesn’t stop the shift,” said Matt Spiegel, EVP at TransUnion.

Cookies 129

Cookies Marketing Advertising MarTech 129

Martech

APRIL 22, 2025

After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. That happened after advertisers pointed out that getting rid of cookies would make them dependent on Google’s user data to personalize ads. Email: Business email address Sign me up! Processing.

Cookies 114

Cookies MarTech Audience Advertising 114

Martech

DECEMBER 3, 2024

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM).

Cookies 120

Cookies Banner MarTech Marketing 120

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. The post Marketers discuss their first-party data strategies appeared first on MarTech. 2:21: First-party data and paid media strategy. Processing.

Marketing 122

Marketing Cookies MarTech Media 122

Martech

OCTOBER 15, 2024

Third-party cookies : Continued reliance on third-party cookies, but a shift toward a portfolio approach in identity solutions. Monitor the reliance on third-party cookies and proactively diversify identity solutions to reduce dependency. Prioritize the collection and activation of first-party data.

Cookies 127

Cookies ROI Audience Agency 127

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Both deals highlight the increasing importance of first-party data, stricter privacy regulations and the response to the decline of third-party cookies. The obvious question now is, who’s next?

MarTech 77

MarTech Agency Cookies Marketing 77

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

AUGUST 23, 2024

No, that’s not something entirely new; but interventions in the tech space (impacting martech and adtech ) are becoming increasingly frequent. Put the cookies back in the jar Notice I started by referring to European regulators rather than EU regulators. That’s because I also had in mind the way in which the U.K.’s

Cookies 120

Cookies GDPR Affiliates MarTech 120

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies. Time is running out to get all those well-laid marketing plans off the whiteboards and into action.

Cookies 135

Cookies Marketing CPA GDPR 135

Martech

JULY 10, 2024

Zero-party data, as well as regular first-party data is a precious resource in post-cookie times, so every tool helps. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post BlueConic acquires experience-creation company Jebbit appeared first on MarTech.

Cookies 115

Cookies MarTech Marketing 115

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Dig deeper: What personalization looks like without third-party cookies Potential issues. What are third-party cookies?

Cookies 135

Cookies SEO MarTech Marketing 135

Martech

JULY 16, 2024

Faced with Google’s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new platform de-emphasizes third-party data in favor of applying AI to first-party segments to increase reach and impact. The post Pipeline 360 launches new display advertising platform appeared first on MarTech.

Display Advertising 103

Display Advertising Advertising Brand Awareness ROI 103

Martech

OCTOBER 17, 2024

There’s a temptation in the martech space to shrug off those concerns. We end up with these ridiculous “accept cookies” pop-ups, which comply with the law, but haven’t fixed the problem — which is that consumers should have a right to control how their data is used. They’ll get over it.” We’ve giving them a choice! Processing.

Cookies 129

Cookies Pop-Up Real Estate MarTech 129

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.

Cookies 117

Cookies Retail MarTech Audience 117

Martech

OCTOBER 16, 2024

Attribution was a growing problem in this world of multichannel marketing — and that was before third-party cookies were crumbled. The post IAB Tech Lab releases protocol for private sharing of conversion data appeared first on MarTech. Dig deeper: Why marketers should care about consumer privacy Why we care. Processing.

Conversion 124

Conversion Cookies MarTech Advertising 124

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago. Processing.Please wait. Why we care.

Cookies 128

Cookies Non-Profit Advertising MarTech 128

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Criteo is a Google partner; they’ve been testing topics and a year ago they found that Topics was five times less effective than cookies. ” Get MarTech!

Cookies 139

Cookies Impressions MarTech Retail 139

Martech

NOVEMBER 12, 2024

Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. appeared first on MarTech.

Marketing 123

Marketing Cookies MarTech Agency 123

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. They will now start phasing them out in late 2024.

Cookies 122

Cookies Mobile Ads MarTech Advertising 122

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. . “[D] on’t rely on third-party cookies,” he said. Processing.

Retail 114

Retail Food Cookies Banner 114

Martech

AUGUST 1, 2024

“Advertisers are under increasing pressure to justify media investments as the availability of reliable performance data diminishes,” Andrew Frank, VP distinguished analyst with Gartner for Marketing Leaders told MarTech. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Retail 121

Retail Media Retargeting Audience 121

Martech

FEBRUARY 24, 2025

With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. a mobile attribution tool, a user analytics tool, and assorted martech sources) for consolidating event data. Processing.

Cookies 108

Cookies SEO MarTech Marketing 108

Martech

NOVEMBER 3, 2023

Register and attend “Go Beyond Cookies and Stay Ahead in a Privacy-First World,” presented by Snowplow. Click here to view more MarTech webinars. The post Go beyond cookies and stay ahead in a privacy-first world appeared first on MarTech.

Cookies 127

Cookies MarTech Marketing 127

Martech

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. Get MarTech! How it works. We’d like to know how it’s been for you.

Cookies 122

Cookies MarTech Advertising Marketing 122

Adweek

JULY 7, 2022

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear.

Marketing 246

Marketing Cookies MarTech Media 246

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. As the industry weans itself from cookie-tracking, other data sources are becoming more important. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. Get MarTech! appeared first on MarTech.

MarTech 136

MarTech Cookies Conversion Marketing 136

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. Was this investment wasted? And most marketers seem to agree with this notion.

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Cookies 112

Cookies MarTech Marketing 112

Martech

JULY 17, 2024

DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. The post Why digital out-of-home advertising is summer 2024’s marketing powerhouse appeared first on MarTech. Are you getting the most from your stack?

Advertising 124

Advertising Marketing Conversion Rate Audience 124

Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. This comes, of course, against the background of Google actually starting to allow Chrome users to disable cookies. Get MarTech! Why we care.

Cookies 109

Cookies Ad Inventory MarTech Audience 109

Martech

JANUARY 10, 2025

Dig deeper: AI is poised to disrupt the world of martech vendors and users To better align advertising strategies with consumer expectations, marketing leaders should consider the following recommendations: Enhance transparency : Communicate how and why consumer data is used in product recommendations and retargeted ads. Processing.

Retargeting 131

Retargeting Ad Targeting Manufacturing Communications 131

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. For years, we’ve seen contextual targeting touted as an alternative to cookies.

Cookies 122

Cookies Advertising First-Party Cookies Audience 122

AdExchanger

OCTOBER 13, 2022

Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger.

Cookies 117

Cookies MarTech Media Marketing 117

Martech

MARCH 3, 2025

Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands. Dig deeper: Download MarTech’s identity resolution buyer’s guide (registration required) 2.

Marketing 125

Marketing Machine Learning MarTech Cookies 125

Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.

Cookies 101

Cookies MarTech Advertising Marketing 101