Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. ET Loyalty 2.0

Food 89

Food Cookies Pop-Up ROI 89

Martech Series

JUNE 23, 2022

Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? Today, the ecommerce experience is still very practical and transactional, exemplified by sites like Amazon and Walmart.com. But, its days of defining all of ecommerce are numbered. How has the platform evolved over the years?

MarTech 97

MarTech eCommerce Shipping Conversion 97

Martech

APRIL 4, 2025

Accept a cookie consent banner. Use specific filters or facets on ecommerce product pages. As an ecommerce brand or SaaS company, your goal might be to increase purchases or generate more demo requests. These can include tracking users when they: Donate. Interact with a specific call to action or buttons on a page.

eCommerce 81

eCommerce Conversion Banner Audience 81

Martech

DECEMBER 20, 2024

We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.” The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. “The industry is changing so rapidly. Processing.

Retail 120

Retail Marketing Conversion Cookies 120

Martech

NOVEMBER 18, 2021

“The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. “It drove 10 years’ worth of ecommerce growth in the first three months. Image: Gartner and Tealium. The result?

Marketing 136

Marketing Cookies MarTech eCommerce 136

Martech

JANUARY 9, 2023

Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking. Tracking users with cookies used to be more reliable since almost all browsers accepted cookies. As a note, this feature currently relates only to ecommerce and churning data.

Machine Learning 123

Machine Learning Cookies eCommerce Conversion 123

Martech

JANUARY 5, 2024

Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Offsite RMN channels will step in as cookies crumble The continued phasing out of third-party cookies will make retailers’ first-party data even more valuable to advertisers. Get MarTech!

Retail 125

Retail Media Cookies Electronics 125

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site.

Cookies 105

Cookies Marketing Advertising GDPR 105

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. ET Loyalty 2.0

Cookies 61

Cookies ROI Retail Agency 61

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech!

Banner 130

Banner GDPR Cookies MarTech 130

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. ET Loyalty 2.0

Cookies 61

Cookies Pop-Up ROI Retail 61

Martech

JANUARY 22, 2024

Features like AI-driven report generation, enhanced CRM capabilities and streamlined ecommerce integrations will empower HubSpot admins and their teams. Streamline Ecommerce with New Shopify Integration. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Get MarTech! In your inbox.

Banner 108

Banner eCommerce Cookies MarTech 108

Martech Series

OCTOBER 25, 2022

Already working with many US clients, Intelligent Reach hopes to build on these relationships, taking ecommerce to new heights through its sophisticated, easy-to-use platform. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 105

Data Management Platform Impressions Conversion Rate eCommerce 105

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0

Entertainment 95

Entertainment ROI Agency Retail 95

Martech Series

SEPTEMBER 7, 2022

A confluence of trends, such as the degradation of the third-party cookie, and the rise of first-party data collection, have necessitated a union between the two teams. Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable.

Marketing 98

Marketing ROI Cookies eCommerce 98

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. Clothing brand experienced a +20% lift in anonymous visitor conversions. ? .

Machine Learning 96

Machine Learning Conversion Rate Marketing Conversion 96

Martech

DECEMBER 10, 2021

The move is aimed at strengthening Criteo’s offering for the post-third-party cookie world. There will be more than one way to reach relevant audiences in the post-cookie world. The post Criteo negotiating to acquire IPONWEB appeared first on MarTech. The cost of the acquisition will be $380 million. Why we care.

Cookies 113

Cookies Audience MarTech Media 113

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

52

52

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The post The customer data platform market appeared first on MarTech. Fuel for your marketing strategy.

Machine Learning 118

Machine Learning Marketing Healthcare eCommerce 118

Martech

SEPTEMBER 24, 2021

With the deprecation of third-party cookies, advertisers are looking to collaborate more closely with publishers and adtech partners for identity solutions that make their campaigns more addressable. This is MarTech. The post Yahoo partners with Shopify in ad deal appeared first on MarTech. This is our mission.

Finance 118

Finance Cookies MarTech Agency 118

Martech Series

JULY 6, 2022

The company’s non-cookie technology tools enable real-time, effective, in-market optimizations, with full transparency to the client. He has provided expert guidance to many large and growing brands in a wide variety of categories including ecommerce, automotive, beauty, retail and financial services.

eCommerce 94

eCommerce MarTech Cookies Retail 94

Martech

JANUARY 12, 2022

The third-party cookie is going away, and with it a big chunk of third-party data. said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. Elam stressed the fusion of the marketing team, ecommerce team and product team. The post How to extract value from zero-party data appeared first on MarTech.

Pop-Up 129

Pop-Up eCommerce Communications Cookies 129

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

59

59

Martech

JANUARY 12, 2023

With the looming deprecation of third-party cookies, advertisers will be looking to buy or target audiences based on first-party data. Get MarTech! The post Salesforce announces retail media network innovations appeared first on MarTech. Who has vast troves of such data? Big retailers. In your inbox. Processing.

Retail 115

Retail Media Cookies MarTech 115

Martech Series

AUGUST 2, 2022

Marketing Technology News: Dynamicweb Presents Webinar on the Warning Signs You’ve Outgrown Your eCommerce Platform. Additionally, the eventual demise of cookies, along with increasing legislation addressing nefarious third-party data practices, means brands need to own their customer data outright and that includes obtaining proper consent.

Marketing 98

Marketing Retail Conversion Rate eCommerce 98

Martech

MAY 8, 2023

When needed, clear your cookies so you are treated as a first-time visitor. What ecommerce tool is used, and what other systems does it send to? Get MarTech! The post An approach to unlocking first-party data strategies appeared first on MarTech. When do they reach “goals” (across funnels)? In your inbox.

A/B Testing 121

A/B Testing Audience eCommerce Cookies 121

Martech Series

DECEMBER 9, 2022

The COVID-19 pandemic brought about an eCommerce boom, but with it came a host of challenges such as supply chain issues, and now a cost-of-living crisis. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. of consumers have reported availability is a deciding factor when making a purchase.

Retail 105

Retail Electronics Finance eCommerce 105

Martech

JUNE 22, 2023

Marketing without cookies Financial upheaval is one of many challenges the marketing world has to face. With a cookieless future getting closer and closer ( Google plans to stop using third-party cookies in Chrome by the end of 2024 ) , marketers are now trying to figure out the most efficient way to gather customer data.

Cookies 110

Cookies eCommerce ROI Marketing 110

Marketing Dive

JUNE 16, 2025

It helps brands build more complete audience profiles, extend reach and resolve identities in a fragmented ecosystem—especially as traditional identifiers like third-party cookies decline in relevance. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

Retail 59

Retail Ad Tech ROI Agency 59

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

49

49

Marketing Dive

JUNE 16, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. ET Loyalty 2.0

Retail 50

Retail Media Ad Tech Cookies 50

Martech

MAY 2, 2023

“Despite today’s marketplace being 24/7 and 365-day experience, NewFronts provides a singular moment in time for buyers and sellers to meet and discuss planning for the remainder of the year and next,” Cohen told MarTech. Get MarTech! Last year, Cohen referred to this challenge as a “slow-motion train wreck.” “We In your inbox.

Retail 121

Retail Electronics MarTech Manufacturing 121

Martech

AUGUST 5, 2022

You might be able to personalize a few areas if you have cookie data or if your customer logs in, but the deeper your customers move into your site, the less personalized the copy. Invest in an ecommerce copywriter who understands email. appeared first on MarTech. Personalization. Web content by nature is more generic.

Conversion 133

Conversion eCommerce Shipping Marketing 133

Martech

JUNE 6, 2024

Delete their cookies. If you run an ecommerce site, does it matter if a husband and wife share a login? Take our brief 2024 MarTech Replacement Survey One customer with multiple email addresses Let’s take a simple illustration. It’s inevitable because people: Use multiple browsers on multiple devices.

Affiliates 110

Affiliates eCommerce MarTech Cookies 110

Martech Series

OCTOBER 31, 2022

Intrepid, a leading regional eCommerce and digital solutions provider across South-East Asia announced it has been certified as a Great Place to Work in Singapore. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. “We We are honoured by the recognition.

eCommerce 40

eCommerce MarTech Cookies Marketing 40

Martech Series

OCTOBER 31, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. “We Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. “We The post Kibo Spins Out Personalization Business Under the Monetate Brand appeared first on MarTech Series.

A/B Testing 52

A/B Testing eCommerce Retail MarTech 52

Martech

MARCH 9, 2023

2022: Zero-party and first-party data , which people suddenly realized they needed to offset the pending loss of third-party cookie information. We find data everywhere we turn — in our ESPs, automation platforms, CRMs, ecommerce engines. ” Get MarTech! Marketers panicked at the thought of losing open rates. In your inbox.

A/B Testing 116

A/B Testing Conversion Audience Marketing 116